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Your very own local
‘Online Marketing Department’
Presented by
Angus Findlay
History
 Created in 1997.
 Contracts with Government Bodies to provide Web
Development & SEO Workshops across Wales to
SME’s.
 Found that Internet Companies where ripping off
clients through bad business practices.
 Started delivering websites ..etc from 2000... ethically
TODAY
 We now manage:500+ domains / 300+ websites /
over 30 marketing packages.
 Delivered over 45 days of training in 2013.
We recognise…
 You want to free your time to run your
business.
 The internet is constantly moving and is
overwhelming to keep up with.
 That you want results from your web site.
 You want to have your own monitoring system
for your web site.
 You want to stay ahead of the game.
 Have support when your site has issues or gets
hacked.
Case Study 1
Parry Shoes
 Created website 2013
 We started directly helping end of 2013
 4 hours content editing got him to the top of
the major SE’s.
 Since then we have delivered Online
Marketing & quarterly content changes.
RESULT:
Bigger online profile on the shop.
Busier in the shop from visitors and calls for
specific items.
Case Study 2
Warpool Court Hotel
 Website created by another local company
 Not getting the results they wanted
 We started directly helping 2014
 Web Site Audit to identify the issues and
gave new direction.
 Commissioned to edit text and carry out a
few extra changes.
RESULT:
Better visibility on the search engines
More bookings from foreign customers and so
up on last year.
Case Study 3
Down to Earth Landscaping
 Website created in 2012 (reluctantly)
 Text created by a professional copywritter.
 Limited continued assistance from WA.
 Social Media Introduction 2014.
RESULT:
£40,000 of tender requests in first 6 months.
Created 9 months of work this year resulting
in continued employment for staff.
Case Study 4
Croft Holiday Cottages
 Website created in 2011
 Professional photographer and copywriter.
 WA: Organic and paid online marketing, blog
writing & quarterly consultations.
RESULT:
75% of all bookings come from the website.
Revamping website for mobile use over 2014.
Case Study 5
London Port Authority
 Client referred us to PLA.
 Website not getting the right message over.
 Commissioned to create 2 Web Site Audits
RESULT:
Benchmarked where the website was.
“Fundamental to the restructure” From client
“Brilliant customer service and
always a friendly atmosphere
when I come into the office. Great
to have a company like this so
local.”
So many more stories……
Basically we want you to
make -
££££££££££££££££££££££
££££££££££££££££££££££
££££££££££££££££££££££
££££££££££££££££££££££
£££££££££££££££………etc
How to look for
referrals for Web Adept?
 Have you thought of getting a web site?
 Look at the business card - @aol.com /
@btinternet.co.uk
 Do you get much work from the internet /
your web site?
 Is your website up to date?
 How do you market your business?
 Are you finding adverting expensive?
 Are you using Social Media?
 Does your web site work on Mobile devices?
Thank you
for taking
part
Any questions?
WebAdept 10 minute Presentation 2014

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WebAdept 10 minute Presentation 2014

  • 1.
  • 2. Your very own local ‘Online Marketing Department’ Presented by Angus Findlay
  • 3. History  Created in 1997.  Contracts with Government Bodies to provide Web Development & SEO Workshops across Wales to SME’s.  Found that Internet Companies where ripping off clients through bad business practices.  Started delivering websites ..etc from 2000... ethically TODAY  We now manage:500+ domains / 300+ websites / over 30 marketing packages.  Delivered over 45 days of training in 2013.
  • 4. We recognise…  You want to free your time to run your business.  The internet is constantly moving and is overwhelming to keep up with.  That you want results from your web site.  You want to have your own monitoring system for your web site.  You want to stay ahead of the game.  Have support when your site has issues or gets hacked.
  • 6. Parry Shoes  Created website 2013  We started directly helping end of 2013  4 hours content editing got him to the top of the major SE’s.  Since then we have delivered Online Marketing & quarterly content changes. RESULT: Bigger online profile on the shop. Busier in the shop from visitors and calls for specific items.
  • 8. Warpool Court Hotel  Website created by another local company  Not getting the results they wanted  We started directly helping 2014  Web Site Audit to identify the issues and gave new direction.  Commissioned to edit text and carry out a few extra changes. RESULT: Better visibility on the search engines More bookings from foreign customers and so up on last year.
  • 10. Down to Earth Landscaping  Website created in 2012 (reluctantly)  Text created by a professional copywritter.  Limited continued assistance from WA.  Social Media Introduction 2014. RESULT: £40,000 of tender requests in first 6 months. Created 9 months of work this year resulting in continued employment for staff.
  • 12. Croft Holiday Cottages  Website created in 2011  Professional photographer and copywriter.  WA: Organic and paid online marketing, blog writing & quarterly consultations. RESULT: 75% of all bookings come from the website. Revamping website for mobile use over 2014.
  • 14. London Port Authority  Client referred us to PLA.  Website not getting the right message over.  Commissioned to create 2 Web Site Audits RESULT: Benchmarked where the website was. “Fundamental to the restructure” From client
  • 15. “Brilliant customer service and always a friendly atmosphere when I come into the office. Great to have a company like this so local.”
  • 16. So many more stories……
  • 17. Basically we want you to make - ££££££££££££££££££££££ ££££££££££££££££££££££ ££££££££££££££££££££££ ££££££££££££££££££££££ £££££££££££££££………etc
  • 18. How to look for referrals for Web Adept?  Have you thought of getting a web site?  Look at the business card - @aol.com / @btinternet.co.uk  Do you get much work from the internet / your web site?  Is your website up to date?  How do you market your business?  Are you finding adverting expensive?  Are you using Social Media?  Does your web site work on Mobile devices?
  • 19.