1.
MONTHLY NEWSLETTER
2018 ELECTIONS
AUGUST2018

2.
2018ELECTIONS
An intersecting agency that, through the understanding of the political
environment, assists clients of different sectors in the protection and/or
promotion of their businesses, managing their influence in a sustainable
way. The Burson-Marsteller standard is responsible for the development of
highly customized projects, according to the needs of each client,
developing strategies for various economic sectors, especially those heavily
regulated by the government.
S U M M A R Y
02 ELECTORAL TIMELINE 13 NATIONAL CONGRESS
03 PRESIDENTIAL CANDIDATES 14 HOUSE OF REPRESENTATIVES
07 ELECTORAL POLLS 15 FEDERAL SENATE
08 STATE EXECUTIVE ELECTIONS
CONTRIBUTORS TO THIS EDITION
Anna Paula
Losi
Andressa
Mont'Alvão
Camila
Lisdalia
Fernanda
Xavier
Isabela
Girotto
Leonardo
Brito
Luciana
Lemgruber
Mikael
Victor
Renata
DÁguiar
BURSON-MARSTELLER | PUBLIC AFFAIRS

3.
2018ELECTIONS
E L E C T O R A L
T I M E L I N E
28-30th, August
Concentrated effort in the Federal
Senate
4-5th, September
Concentrated effort in the House of
Representatives
11-13th, September
Concentrated effort in the Federal
Senate
31th, August
Start of government-paid electoral
propaganda on radio and TV
17th, September
Electoral Justice's deadline to rule on
candidate's registration submissions
22th, September
From this point foward, no candidate may
be arrested or detained unless if caught
in the act of commiting an offence
4th, October
End of government-paid electoral
propaganda on radio and TV
6th, October
Deadline for graphic material
distribution, as well as to hold
rallies, marchs and walks
7th, October
FIRST ROUND
28th, October
SECOND ROUND
02

4.
P R E S I D E N T I A L
C A N D I D AT E S
2018ELECTIONS
Former Governor of the Paraná state, Dias was
first elected at the age of 23 as councilman of the
city of Londrina. Since then, he has hold office in
Paraná's Legislative Assembly, in the House of
Representatives and the Federal Senate, where he's
been since 1998.
Álvaro Dias (Podemos)
Vice: Paulo Rabello de Castro (PSC)
Coalition:
Podemos, PSC,
PRP and PTC
Ciro Gomes (PDT)
Former Governor of the Ceará state, Ciro Gomes
has already run for President in 1998 and 2002.
He has been a member of 7 political parties in
his career and has hold many offices in the
Executive and Legislative branches. A leftist
candidate, he is known for a strong temperament
and has not been mentioned in any corruption
investigation.
Vice: Kátia Abreu (PDT)
Coalition:
PDT, Avante
Geraldo Alckmin (PSDB)
One of the PSDB (Brazilian Social Democracy
Party) founders and a doctor by training, Alckmin
is running for President for the second time (he
lost, in 2006, to Lula, then candidate for
reelection). The former Governor of São Paulo
state has held that office for four terms and
is currently the candidate with the largest
coalition: constitued by 9 parties.
Vice: Ana Amélia (PP/RS)
Coalition:
PSDB, PP, PR,
DEM, PRB, SD,
PSD, PTB, PPS
R$ 22.969,00
R$ 60.306,00
R$ 43.575,00
Each candidate's crowdfunding until this edition's final cut.
Source: Candidate's official websites/G1
03

5.
P R E S I D E N T I A L
C A N D I D AT E S
2018ELECTIONS
Guilherme Boulos (PSOL)
One of the Left's biggest newcomers and
considered to be a political successor to former
President Lula, Guilherme Boulos is a leader in one
of Brazil's most important social movements,
the Homeless Workers Movement (MTST). A
philosopher and psychanalyst, Boulos has become
an important interlocutor between homeless
families and government.
Vice: Sonia Guajajara (PSOL)
Coalition:
PSOL
Henrique Meirelles (MDB)
A former minister of the Economy at the Temer's
Administration and president of the Central Bank at
Lula's, Meirelles has had a long career as an
executive of the Brazilian and international
financial sectors, when he was Bank of Boston’s
worldwide President. He has been a member of
three parties and had run for representative in
2002, when he was elected as the most voted
candidate of his state.
Vice: Germano Rigotto (MDB)
Coalition:
MDB
Jair Bolsonaro (PSL)
Alternating the frontrunner position in the polls with
former President Lula, Bolsonaro is one of the most
controversial candidates in the race. A federal
representative for a quarter of century, he was the
most voted among Rio de Janeiro state's
representatives in 2014. Retired from the military,
liberal in the economy and conservative in social
themes, Bolsonaro is well known for his simplistic
positions on many issues.
Vice: Hamilton Mourão (PRTB)
Coalition:
PSL, PRTB
R$ 8.500,00
Each candidate's crowdfunding until this edition's final cut.
Source: Candidate's official websites/G1
04
Not available
Not available

6.
P R E S I D E N T I A L
C A N D I D AT E S
2018ELECTIONS
Lula (PT)
Two-term former president, from 2003 to
2010, and a Workers' Party (PT) founder, Lula
is the first presidential candidate to ever be
arrested. Due to this and the effects of the
Ficha Limpa (Clean Record) Law, his
candidacy is likely to be disputed in the
Electoral Justice.
Vice: Fernand Haddad (PT)
Coalition:
PT, PCdoB, PROS
Marina Silva (REDE)
Running for the third time, Marina Silva was once
a Minister of the Enviroment at Lula's
Administration, as well as a Senator for the Acre
state. She was a member of Lula's PT throughout
her early years in politics, and subsequently
founded her own party, the "Rede
Sustentabilidade" (literally, Sustainability
Network).
Vice: Eduardo Jorge (PV)
Coalition:
REDE, PV
R$ 617.588,91
R$ 224.685,00
Each candidate's crowdfunding until this edition's final cut.
Source: Candidate's official websites/G1
05

7.
P R E S I D E N T I A L
C A N D I D AT E S
2018ELECITONS
João Goulart Filho (PPL)
C a b o D a c i o l o ( P a t r i o t a )
João Amoêdo (NOVO)
Vice: Suelene Balduino (Patriota)
Vice: Helvio Costa (DC)
Vice: Christian Lohbauer (NOVO)
Vice: Léo Alves (PPL)
J o s é M a r i a E y m a e l ( D C )
R$ 3.590,00
Not available
R$ 351.709,00
R$ 2.800,00
Vice: Hertz Dias (PSTU)
Vera Lúcia (PSTU)
R$ 1.315,00
Each candidate's crowdfunding until this edition's final cut.
Source: Candidate's official websites/G1
06

8.
2018ELECTIONS
E L E C T O R A L P O L L S
Lula Bolsonaro Marina Ciro Alckmin Álvaro Others Blank/Stray/Undecided Votes
37%
18%
6%
5% 5%
3%
4%
22%
0
10
20
30
40
Voting intentions
Source:IBOPE-20/08
Scenario with former president Lula's candidacy
(stimulated polling)
Bolsonaro Marina Ciro Alckmin Haddad Álvaro Others Blank/Stray/Undecided Votes
20%
12%
9%
7%
4%
3%
7%
38%
0
10
20
30
40
Voting Intentions
Source:IBOPE-20/08
Scenario without former president Lula's candidacy
(stimulated polling)
07

9.
2018ELECTIONS
S TAT E E X E C U T I V E
E L E C T I O N S
Governors running for
reelection
Governors not running
for reelection
In the race for the Governor's offices in state executive
elections, 18 out of 27 current governors are running for
reelection.
Source:TSE
08

10.
S TAT E E L E C T I O N S
2018ELECTIONS
Rui Costa (PT)
Current governor and economist by training, Rui
Costa participated in the foundation of his current
party in Bahia, the Workers' Party (PT). He was
president of the Sindiquímica union and began his
political life in the year 2000. He has held the
positions of councilman, state secretary and
federal representative. He is endorsed by former
governor Jaques Wagner (PT) and current
president of Bahia's Legislative Assembly, Ângelo
Coronel (PSD), both candidates to the Federal
Senate. In these elections, the candidate will be
supported by PP, PDT, PSD, PSB, PCdoB, PR, PMB,
PRP, PODE, AVANTE, PMN, PROS and PTC.
Vice: João Leão (PP)
Bahia
José Ronaldo (DEM)
A four terms Mayor of Feira de Santana, Ronaldo
is running for governor for the first time. His
political career began in 1976, in Feira de
Santana's City Council, but he later was elected as
state and federal representative. A member of the
Democrats party, he forms the main opposition to
Bahia's current government. Endorsed by the
mayor of Salvador (Bahia's main and capital city),
ACM Neto (PSDB), José Ronaldo will also be
supported by the following parties: PSDB, PSC,
PTB, PRB, SD, PV and PPL.
Vice: Mônica Bahia (PSDB)
09

11.
S TAT E E L E C T I O N S
2018ELECTIONS
Helder Barbalho (MDB)
Former Minister of Fisheries and Aquaculture and
former National Secretary of Ports in the Dilma
Government, and the former Minister of
Integration of the Temer Government. The current
president of his party, Helder Barbalho holds a
bachelor's degree in administration and a
postgraduate degree in public management. The
parties PP, PSD, PRB, PR, PTC, PSC, PROS, PTB,
PATRI, PODE, DC, AVANTE, PMB, PSL, PHS and
PRTB declared support to the candidate.
Vice: Deputado Federal Lúcio Vale (PR)
Pará
Márcio Miranda (DEM)
Supported by the current governor Simão Jatene
(PSDB), he holds the position of president of the
Legislative Assembly of Pará (ALEPA) for the third
consecutive time. Graduated in Medicine, his
coligation is formed by the PSDB, PSB, PDT, PMN,
Solidariedade and PRP. The Democrat is in his
fifth term as state representative and has been
affiliated to the PSDB and PDT.
Vice: José Megale (PSDB)
Paulo Rocha (PT)
Responsible for founding Workers' Party (PT) and
Single Workers' Union (CUT) in Pará, the PT
candidate was elected senator in 2014. He
also was for five mandates in House of
Representative, where he served as leader
of his party. In addition to the PT and PCdoB, no
other party has declared
support for their candidacy.
Vice: Sandra Batista (PCdoB)
10

12.
S TAT E E L E C T I O N S
2018ELECTIONS
Fernando Pimentel (PT)
Governor of Minas Gerais, economist and master
in Political Science, was one of the founders of
his party in the Sate. He began his political career
in the 1990s and held prominent positions, such
as Mayor of Belo Horizonte and Head of the
Ministry of Industry, Foreign Trade and Services
(MDIC) under the Rousseff government. The
Christian Democrats (DC), PCdoB and PR parties
support the candidate.
Vice: Jô Moraes (PCdoB)
Minas Gerais
Antonio Anastasia (PSDB)
Currently a Senator, he was Minas Gerais’s
Governor until 2014, when he assumed the
position in Federal Senate. His candidature is
supported by PSD, SD, PTB, PPS, PMN, PSC, DEM,
PP, PTC, PATRI and PMB. It’s noteworthy that the
DEM pre-candidate to the Minas Gerais
government, Rodrigo Pacheco, has gave up his
candidacy to support the Senator Anastasia in
disputing the Palácio da Liberdade.
Vice: Marcos Montes (PSD)
11

13.
S TAT E E L E C T I O N S
2018ELECTIONS
João Doria (PSDB)
Former mayor of the city of São Paulo, João Doria
(PSDB), is endorsed by former governor Geraldo
Alckmin (PSDB) and is supported by the coalition
"Acelera São Paulo", constituted by parties such
as the Democrats, PSD, PRB, PP and PTC. Before
being mayor, the entrepreneur had never occupied
other elected offices and this is the first time that
he runs for governor of São Paulo.
Vice: Deputado Federal Rodrigo Garcia (DEM)
São Paulo
Paulo Skaf (MDB)
Licensed president of Fiesp (the Federation of
Industries of the State of São Paulo, a employers'
association), this is Skaf's third time running for
governor of São Paulo. Throughout his career, he
has always been linked to the industry sector and
in these elections, Skaf has launched a candidacy
without sponsors or alliances. However, it should
be noted that the entrepreneur has been standing
out in the polls.
Vice:Tenente Coronel Carla Danielle Basson (MDB)
Márcio França (PSB)
Running for reelection, the lawyer and current
governor of São Paulo, Márcio França began his
political career in the 1980s. In 2015, he left the
House of Representative to be São Paulo's vice-
governor and, this year, he took the Governor's
office after Geraldo Alckmin (PSDB) resigned to
run for the presidency. Márcio França will not be
supported by Alckmin's PSDB, but he is endorsed
by the following parties: PSC, PPS, PTB, PV, PR,
POW, PMB, PHS, PPL, PATRI, PROS, SD, and
AVANTE.
Vice: Coronel Eliane Nikoluk (PTB)
12

14.
2018ELECTIONS
N AT I O N A L
C O N G R E S S
AVANTE
349
PRB
251
PSOL
526
DC
6
PHS
2
PROS
3
PSTU
22
Câmara dos Deputados (50%) Senado Federal (50%)
AVANTE
349
DC
237
DEM
159
MDB
328
NOVO
228
PATRI
335
PCdoB
125
PCB
36
PCO
30
PDT
274
PHS
317
PMB
107
PMN
182
PODE
230
PP
146
PPL
253
PPS
131
PR
162
PRB
251
PROS
271
PRP
273
PRTB
323
PSB
258
PSC
183
PSD
204
PSDB
246
PSL
465
PSOL
526
PSTU
38
PTB
139
PTC
197
PV
277
REDE
249
SD
159
AVANTE
2
DEM
9
DC
6
MDB
24
NOVO
6
PATRI
5
PCdoB
5
PCB
10
PCO
12
PDT
8
PHS
2
PMB
4
PMN
4
PODE
6
PP
10
PPL
7
PPS
6
PR
8
PRB
8
PROS
3
PRP
4
PRTB
8
PSB
10
PSC
6
PSD
6
PSDB
22
PSL
19
PSOL
34
PSTU
22
PT
25
PTB
6
PTC
4
PV
4
REDE
21
SD
5
PT
383
There are 35 political parties currently registered in the Superior
Electoral Court. Of these, three are newcomers to the federal
disputes: the Novo Party (NOVO), the Rede Sustentabilidade (Rede)
and the Brazilian Women's Party (PMB). Another recent change in
relation to the last elections is the name and acronym of some
veteran parties. The Christian Social Democratic Party (PSDC), for
example, has become "Christian Democracy" (DC). The National
Ecological Party (PEN) came to be called "Patriota" (PATRI) and the
Progressive Party (PP), became "Progressives", maintaining the
acronym PP. The Labor Party of Brazil (PTdoB) is now called
"Avante".
The following is the number of candidates per party:
13
House of Representatives Federal Senate

15.
2018ELECTIONS
H O U S E O F
R E P R E S E N TAT I V E
Current Federal Representatives' Candidacies
State Representative (1.36%) Federal Senate (8.58%) President (0.39%) None (6.24%)
Governor (1.36%) Reelection (80.12%) Vice-Governor (1.95%)
7
44
2
32
7
411
10
Defined by Complementary Law, the House of Representatives
cannot exceed 513 members, which must be divided proportionally
to the population of each state. Since 1993, the House of
Representatives has been composed of exactly 513 representatives,
based on a mathematical definition made by IBGE (Brazil's Institute
for Statistics and Geography). For this electoral contest, 8,071
applications were registered in the race for the House of
Representatives' seats.
Of the 513 House members currently holding a seat, the vast
majority will seek re-election. The second most targeted position for
current representatives is a seat in the Federal Senate, followed by
parliamentarians who are leaving public life.
14

16.
F E D E R A L S E N AT E
2018ELECTIONS
Senators at the end of their current term: 54
Reelection (53.70%) Federal representative (5.56%) State representative (5.56%) Vice-president (1.85%)
None (33.33%)
29
3
3
118
Governor (44.44%) Vice-president (3.70%) None (48.15%) President (3.70%)
12
1
13
1
A senators' term in Brazil lasts for eight years, but there are
elections held for the Federal Senate seats every four years.
Thus, at each election, Brazilians elect, alternately, one-third and
two-thirds of the Senate's 81 seats. In 2018, 2/3 of the Higher
House seats will be disputed. Of the 81 senators, 29 will run for
reelection and 21 for other elective positions.
15
Senators at the middle of their current term: 27