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Estudo B-M - O Marco Civil da Internet nas Redes [Infográfico]

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Projeto do Marco Civil da Internet, aprovado ontem (22/4) no Senado, de onde seguiu para sanção da presidente Dilma Roussef, teve apoio de 69% dos internautas, de acordo com estudo realizado pela Burson-Marsteller com base em 11.813 menções nas redes sociais e imprensa online. Outros 23% manifestaram-se contra o marco, e 8% foram neutros. O Twitter concentrou 92% das menções públicas coletadas entre os dias 18 de março e 17 de abril

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Estudo B-M - O Marco Civil da Internet nas Redes [Infográfico]

  1. 1. • Twitter concentra quase 92% das menções; Facebook e YouTube receberam 3% cada, enquanto blogs e imprensa online contribuíram cada qual com 1% das menções. • 23,8% das menções ocorreram no dia 25 de março, data da aprovação da PLC 21 pela Câmara. Outros 32,2% do buzz foram gerados no dia 15 de abril, em grande parte por causa do “tuitaço” promovido a favor da votação urgente no Senado. O estudo foi feito com base em 11.813 menções públicas compartilhadas nas redes sociais e imprensa online no Brasil, entre os dias 18 de março e 17 de abril, e coletadas por meio da ferramenta Radian6. A análise foi feita pelas equipes de Public Affairs e Digital da Burson- Marsteller, por meio do Burson Pulse, metodologia global de Inteligência de Dados da agência. Burson-Marsteller Brasil – Av. Chedid Jafet, 222, bloco C, 5º andar, Vila Olímpia, São Paulo, SP Telefone: (11) 3094-2240 | E-mail: cely.carmo@bm.com | @bm_brasil © 2014 Burson-Marsteller. Todos os direitos reservados. O Marco Civil da Internet nas Redes O BUZZ GERADO NAS REDES 11.813menções em redes sociais e imprensa online, de 18 de março a 17 de abril 21% 10% 69% OS TERMOS MAIS MENCIONADOS Marco Civil gostei de um vídeo projeto votação #marcocivil Senado neutralidadepegadinhas rede #marcocivilurgente #marcociviljá #arenanetmundial Brasil aprovado liberdade A favor Contra Neutro SENTIMENTO EM CADA CANAL De quem é a favor: • Neutralidade da rede: sem controle de tráfego por conteúdo • Garantia de privacidade • Garantia de internet livre e democrática • Data Centers e guarda de dados fora do Brasil • Apoio do criador da web, Tim Berners-Lee De quem é contra: • Ferramenta de censura ou controle por parte do governo, ameaçando a privacidade e a liberdade • Neutralidade da rede: continuidade do traffic shapping pelas operadoras, gerando lentidão e aumento de preços • Marco Civil só existe em países que restringem a liberdade, como China, Irã e Venezuela • Desconhecimento ou desconfiança em relação ao projeto • Oposição ao governo do PT Amostra: 7.386 menções TWITTER Dois “tuitaços”, nos dias 25/3 e 15/4, pela aprovação do projeto na Câmara e no Senado, geraram grande volume de menções e polaridade positiva no Twitter. Amostra: 330 menções FACEBOOK Compartilhamento do vídeo do Canal do Otário no YouTube, e conteúdo do Anonymus Brasil reforçaram campanha contra o Marco em posts públicos do Facebook. Amostra: 224 menções YOUTUBE Destaque para o vídeo “Pegadinhas do Marco Civil da Internet”, do Canal do Otário, com mais de 100 mil visualizações, 18 mil likes e quase 1 mil comentários. Amostra: 143 menções Amostra: 112 menções BLOGS Compartilhamento de notícias de imprensa, abordando a votação e a oposição do pré-candidato Eduardo Campos prevaleceram e deram o tom neutro na blogosfera. IMPRENSA ONLINE Cobertura equilibrada, com maior volume de notícias por parte do UOL, Estadão (Link), IDGNow, Convergência Digital, revista Galileu e Valor Econômico. CINCO RAZÕES... 21% 10% 74% 23% 6% 71% 4% 91% 5% 15% 9% 76% INFLUENCIADORES NO TWITTER O Twitter recebeu 10.485 menções sobre o Marco Civil no período, com alcance potencial de 25.732.777pessoas 1. @JeanWyllys_Real, deputado federal (PSOL-RJ) 2. @SOS_ANIMAIS_RJ, blog carioca ativista 3. @MarcoGomes, fundador da Boo-Box 4. @VozDaComunidade, jornal do Complexo do Alemão, RJ 5. @interney, blogueiro, consultor e professor AFAVOR CONTRA NEUTROS 1. @FelipeNeto, vlogger do Parafernalha 2. @Val_CE1, blogueira pernambucana 3. @DJWesleyReal, DJ e radialista 4. @Omp404, vlogger do Casal de Nerd 5. @OMachoAlpha (Diego Souza), blogueiro paranaense 1. @RafinhaBastos, comediante 2. @TheLuanz (Luan Souza), webcelebrity 3. @UOLNoticias, portal de notícias 4. @UOL, portal de internet 5. @slrm (Silvio Meira), pesquisador em software @marcocivilja | @marcogomes | @internet | @VozDaComunidade | @ReginaSalomo Os mais retweetados @canaldootario | @youtube | @aloysio_nunes | @camaradeputados | @midianinja Os mais mencionados 2% 3% 95% Por número de seguidores: @ 92% 3% 1% 1%3% Amostra: 8.200 menções

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