1. Cloud Computing for Service Providers
Create a cloud environment that delivers new revenue and su-
perior customer service
ARE YOU? WITh BMC, YOU WILL:
» Building out a cloud environ- » Build a cloud environment that swiftly
ment to gain new customers delivers appropriately provisioned and
and support existing accounts? configured resources to your customers
» Seeking enterprise-class » Manage and grow capacity requirements
solutions to deliver excellent in line with demand, lowering capital
service? expenditures and optimizing utilization
» Looking to enable highly flex- » Deliver diverse platforms and flexible
ible self-service provisioning of stacks with the confidence that control
cloud resources? and service levels will be met
» Enable your customers to manage their
cloud resources alongside their internal IT
EXECUTIVE SUMMARY
Is your organization seeking to build out a public cloud infrastructure to attract new
customers and build new revenue? If so, you may find that the first steps toward cloud
computing — as with any new computing paradigm — are challenging.
BMC has developed a comprehensive set of solutions to help you smoothly stand
up a cloud infrastructure. Not only does BMC understand that the best practices of
delivering high-quality, consistent service is critical to the service provider business,
but it also has a proven track record of managing large, complex multi-tenant
environments. As such, BMC provides the solutions service providers need to plan,
execute, and succeed in cloud computing:
» Cloud Planning — Ease the implementation of cloud computing by architecting
the infrastructure, designing your service offerings, planning for capacity needs,
and more.
With BMC, your public cloud will deliver » Cloud Lifecycle Management — Ensure successful use of the cloud by
implementing policy-driven provisioning processes through a self-service portal
consistent quality service tailored to
supported by a service catalog.
the needs of your customers.
» Cloud Operations and Optimization — Optimize resource utilization, costs, and
service quality across your dynamic cloud environment by following a proactive
approach to capacity management, discovery, and performance.
» Cloud Governance — Ensure your cloud and its workloads behave appropriately
by bringing together comprehensive compliance, license management, and asset
management processes.
With BMC’s approach to cloud computing, you can tackle these areas — in part or
as a whole — to ensure that the cloud environment you create delivers consistent
quality service tailored to the needs of your customers.

2. ThE BMC DIffERENCE BUSINESS ChALLENGE
The promise of cloud computing has set high expectations among service providers. Indeed, the potential value to the
» Delivers a consistent, unified business has brought the topic of infrastructure to the forefront of both technical and business discussions, putting
management solution across pressure on service providers to deliver cloud solutions in the short term.
cloud resources
Those closer to the technology, however, recognize that not all clouds are the same. There are those that are limited
» Supports multiple virtual to x86 infrastructures and those that extend out to LPARs. There are clouds with standard image-based provisioning
infrastructures, including and those that can build whatever stack is required, on demand. There are clouds that require standardization across
VMware, Microsoft, Solaris™, workloads to optimize utilization and unify management, and those that embrace the amalgam of underlying technologies
and IBM® AIX® and standardize their management. Each of these decision points, and dozens of others, need to be resolved as a cloud
» Provides full-stack layered infrastructure is implemented, and each has ramifications on the value of the resulting cloud to customers.
provisioning for greatest Pursuing even one element of cloud computing — whether self-provisioning, system consolidation, or even chargeback
flexibility and automation — runs the risk of creating more issues than it resolves. With a thoughtful approach to identifying the key components for
your service, building the right cloud to best serve your customers becomes an achievable goal with long-term value.
» Seamlessly integrates with public
clouds within the management
framework of internal IT hOW BMC CAN hELP
BMC supports our customers’ implementations of cloud computing infrastructures in a structured manner that leverages both
» Provides the provisioning and proven management solutions and new technology to create value at all points in the cloud adoption path. By building on
configuration automation these components, you can ensure that your company’s approach addresses all the key components of a cloud infrastructure,
component of Cisco’s Unified while at the same time, tailor its structure to meet the unique needs of your customers.
Computing System
BMC brings together the benefits of traditional IT management, including operational excellence, automation, and service
» Leverages existing infrastructure delivery models, and merges them with the dynamic potential of cloud architectures. Thus, each BMC solution represents
and software investment while a best-practice approach that has been developed through our extensive experience not only in virtualization and cloud
enabling a cloud computing model implementations, but also in broader enterprise IT management.
BMC solutions, taken together or separately, comprise the foundation of a strong, flexible, and valuable cloud infrastructure
that will deliver exceptional service quality to your customers.
CLOUD PLANNING
Faced with the challenge of implementing cloud computing within the enterprise, many IT leaders seek a starting point
for the cloud planning process, asking such questions as: What is cloud computing, and what elements of this model are
relevant to my organization? How can cloud positively augment our revenue and help attract new business? What does this
eventual end state look like, and how do I get there?
BSM for Cloud Computing is designed to guide you through these initial stages of cloud planning and adoption by
addressing the following two areas:
» Architectural and service design for the new cloud environment
» Capacity planning and financial modeling

3. The business is seeking value from cloud computing. IT is tasked with building the reality. By addressing the two areas KEY BENEfITS
on the previous page, your organization will be armed with an accurate scope of the effort, a technical transition plan, and
a vision for the end state of your cloud. With BSM for Cloud Computing, your cloud computing environment can deliver » Design and build a public cloud
against the revenue targets of the business. infrastructure that best meets
the needs of your customers
CLOUD LIfECYCLE MANAGEMENT
Many service providers approaching cloud computing today have already had some experience implementing virtualization » Deliver superior service
in their data centers. This experience has illuminated some of the more challenging aspects of the management of these levels, while also ensuring
dynamic environments — from labor-intensive provisioning to the ongoing support and fixes required. One key role of the greatest utilization of
cloud computing is to layer on top of virtualization a scalable operational structure that delivers consistent service and underlying resources
addresses the needs of both the business and the technology team.
» Leverage the cloud model
BMC Cloud Lifecycle Management delivers an operational model for the lifecycle of cloud resources. Every resource in the across heterogeneous platforms
environment goes through a lifecycle that, when defined and appropriately automated, provides a seamless and predictable
» Enable full-stack layered
model for both IT and the business.
provisioning for rapid,
BMC Cloud Lifecycle Management encompasses: automated resource allocation
» Automated, full-stack layered provisioning and configuration of server, storage, and network resources across » Provide secure multi-tenancy in
heterogeneous platforms the cloud environment through
» A self-service portal with support for multitenancy, driven by a service catalog integrated network container
» Measurement and chargeback capabilities to support ongoing capacity planning provisioning and management
» IT service management integration
» Integration capabilities that let your customers manage the public cloud services you deliver alongside their own private cloud
» Service retirement and resource reclamation
With BMC Cloud Lifecycle Management, you will manage the dynamic nature of the cloud environment, accelerating
provisioning, facilitating flexibility, and implicitly setting expectations with the business. What’s more, you will achieve
tangible results while maintaining a structured, controlled, and dynamic IT environment.
CLOUD OPERATIONS AND OPTIMIZATION
A cloud computing environment is perpetually changing. New resources are provisioned, and old ones are retired; new
customers are added and others leave; configurations are changed, and things are moved. Add in some external cloud
resources, and the entire picture grows even more complex. In a vibrant cloud environment, automated management is
critical to success in delivering quality service to the business.
Cloud operations and optimization bring together operational workflows with configurations, service expectations, and
capacity information. The BMC solutions make intelligent modifications to the operations of your environment, and escalate
important larger decisions to your operations team. These solutions include:
» Predictive analytics for performance
» Ongoing, real-time discovery and response to environment changes
» Capacity modeling and resource adjustments

4. Cloud management is not about nailing down the environment and restricting change, but rather
about enabling flexibility with controlled change. By marrying operations and optimization with the
flexibility of the cloud environment, the regular rhythms of utilization peaks, configuration changes,
provisioning, and decommissioning can become part of the ebb and flow of the environment.
CLOUD GOVERNANCE
METRICS ThAT MATTER
To achieve the goal of an optimized cloud, service providers need to keep their financial goals in mind.
You must optimize the use of resources and assets in your environment — from servers to storage to » Faster provisioning of new cloud resources
software licenses. You are also held to a standard of compliance, security, and governance that can be
» Greater utilization of cloud infrastructure
audited and monitored.
» Improved service availability and
For this reason, the final component in a mature cloud infrastructure is cloud governance. BMC
elevates the operations of the cloud beyond its streamlined functionality into the realm of IT best
performance (SLA)
practice, ensuring the same controls are in place as in the physical or simple hosted environment: » Increased server-to-admin ratio
» Closed-loop compliance management
» Service cost modeling
» Software license and asset management
With cloud governance in place, you not only will deliver superior value through cloud computing, but you
will also prove that your use of resources is responsible and aligned with the requirements of the business.
LEARN MORE
Building a public cloud is the first step toward expanding the variety, quality, and quantity of services
you deliver to your growing customer base. BSM for Cloud Computing turns that cloud initiative into a
reality by assembling the key components of a flexible, optimized, and high-quality cloud within your
environment.
By leveraging existing investments in hardware and software, tailoring service offerings and
provisioning to the needs of the your customers, operating and optimizing the environment to
maximize service quality and utilization, and governing the cloud appropriately, BSM for Cloud
Computing can transform your hosting environment into a cloud delivery infrastructure. As such,
your company will be poised to broaden its customer base, deliver superior service quality, and drive
new profitability in a market increasingly driven by flexibility, resiliency, and innovation.
BMC can help you address your immediate and long-term cloud computing goals efficiently and
effectively. To learn more, please visit www.bmc.com/Cloud.
BUSINESS RUNS ON I.T.
I.T. RUNS ON BMC SOfTWARE.
Business thrives when IT runs smarter, faster, and stronger. That’s why the most
demanding IT organizations in the world rely on BMC Software across distributed,
mainframe, virtual, and cloud environments. Recognized as the leader in Business
Service Management, BMC offers a comprehensive approach and unified platform that
helps IT organizations cut cost, reduce risk, and drive business profit. For the four fiscal
quarters ended June 30, 2010, BMC revenue was approximately $1.92 billion.
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