The Networked Business of the Future. Presented at Knowledge Peers event, 14.09.11. Transcript and background at bluurb.wordpress.com

1. Knowledge Peers The Networked Businessof the Future 14 September 2011 dch.co.uk @DCH_Agency

2. Nicholas Gill Planning Director, DCH Some of the themes on Social Business are derived and adapted form the Dachis Social Business Summit. See bluurb.wordpress.com and search social business for further reading.

3. “The internet is the dominant platform for life in the 21st Century… it is the central platform for business, culture and personal relationships.” Ben Hammersley, Wired. 2011. (this week) benhammersley.com

4. Image source: InnovativeThunder.com eBook

5. We are now in the information ageBut we act as if we’re still in the industrial age Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices Our 9-5 is not linear It is lumpy We compensate for lumpiness with meetings But some companies embrace downtime and change the world Image source: apworldhistorywiki, ThinkGeek, Google

6. We are now in the information ageBut we act as if we’re still in the industrial age Repeatable, factory processes replaced by the knowledge economy but constrained by the same working practices Our 9-5 is not linear It is lumpy We compensate for lumpiness with meetings But some companies embrace downtime and change the world Image source: apworldhistorywiki, ThinkGeek, Google

7. Image source: apworldhistorywiki, ThinkGeek, Google

8. A shift is needed. Across the enterprise.We need to become social businesses. This is hard. We have jealously guarded our knowledge We now need to become: Open Collaborative Sharing Image source: soundcloud.com

9. Silo models inhibit growthPorous silos improve productivity and profit HP saved $10bn in customer service SAP reduced issue resolution to 17 mins average from weeks P&G get 50% of all NPD from active social listening Image source: http://www.flickr.com/photos/joeyharrison/51581489/

11. Honed on a familiar media consumption diet

12. Then technology changed (and continues to change) the media landscapeImage source: Razorfish Liminal report 2010

14. Honed on a familiar media consumption diet

15. Then technology changed (and continues to change) the media landscapeImage source: Razorfish Liminal report 2010

16. It’s the same with marketing communications Image source: Razorfish Liminal report 2010

17. Silo models inhibit growthDon’t cross the streams The marcomms mix became silos in organisations Consumers escaped from the box and became people And crossed the streams Doing things brands would not do We need to cross our streams Image source: xenafan.com

18. Simultaneous consumption is now normal 86% of mobile phone users are using their phone at the same time as watching TV Communal Enriching Added excitement/interest The mobile device becomes the most valuable tool in the marketers box Image source: digital buzz blog infographic, Info source: Media Guardian 2011

19. Mobile represents as a big a shift as TV did Location Context Real time Connected (friends) Frictionless Integrates and amplifies Image source: Blis Mobile

20. Contrary to popular belief, TV is not dead We spend MORE time watching TV than any other activity 35x Facebook +6% YoY We just do it in different ways Time-shifting Mobility But appointment to view TV is bigger than ever Forcing brands to behave differently Info source: Media Guardian, 2011, eMarketer September 2011, Image source: ukhdtv.uk

21. Be brave, have budget, cross the streams Shareable Sociable Topical Be relevant Right device Add value Facilitate Community Consumer Brand Authentic Open Transparent

22. Knowledge Peers Thank you Find this deck & transcript at bluurb.wordpress.com@nicholasrgill dch.co.uk @DCH_Agency