BLU Realty Group is a full service luxury real estate brokerage firm in Manhattan. With our global reach, unrivaled marketing capabilities and veteran team, BLU serves some of the world’s most exclusive and high profile buyers and sellers. Description: As a full service brokerage firm in Manhattan, BLU Realty Group has a true feel for the pulse of New York’s luxury real estate market. By specializing in residential sales in both the Manhattan and international markets, BLU Realty Group has created a massive network of that expands to more than 150 different countries. With their global reach, BLU Realty Group brings world-class intelligence and profound local expertise to every client. What really makes BLU Realty Group shine is the unrivaled experience of the BLU real estate executive team. They are dedicated to help BLU Realty Group achieve lasting results within in the market. While many of our past accomplishments come directly from the hard work and leadership of our executive team, our future lies in leadership of our management team. We have assembled a team that will lead our company to the future and that have helped BLU Realty Group develop strong core values. At the heart of everything our management team, our executives, and our pool of talented agents do resounds with our company’s values. We have built BLU Realty Group on a foundation of values such as honesty, integrity and respect, and make certain these values resonate with everything we do. From the sharp negotiation skills and industry expertise of our world-renowned agents to the dedicated promotional services offered by our marketing team, everything BLU Realty Group does is done to deliver results to our clients.

1. Forward Together
BLU Realty Group Corporate Profile 2013

2. Welcome!

3. A letter from BLU Realty Group
Meeting your expectations and more is the
truth about our commitment to outstanding
service. We are amazed everyday by the
efficient use of real estate technology and
innovations our real estate professionals are
using to achieve their ultimate goals: selling,
marketing and making possible today what
was impossible yesterday.
At BLU, we have evolved our business to
expand our portfolio of offerings to meet
the end-to-end real estate needs of our
clients, from marketing your property to
handling extremely complex transactions
and everything in between. We work with
a steadfast commitment to execute best
practices on behalf of our clients, our
associations, and the real estate community.
We strive to be a leader in every aspect of
our business with the utmost integrity and
ethics. We are proud to share our company
profile demonstrating how we are innovating
to put our capabilities, technology and
expertise to work.
Sincerely,
BLU Realty Founding Members
Michael Arcos
Andy Kim
Alon Chadad
Moshe Balalo
David Tobon

4. A new approach to real estate
Company Profile
06
p06 – 07
What Make Us Different
p08 – 09
Get to Know our Management Philosophy
p10 – 11
Real Estate Professionals You Can Depend On
p12 – 13
Winning Through Excellence in Service
Marketing Approach
30
p30 – 31
Marketing Your Property Every Step of The Way
p32 – 33
BLU Realty Group’s Marketing Approach
p34
Market Analysis
p35
Strategic Pricing
p36
Property Setup

5. A New Approach To Real Estate
14
22
p14 – 15
p22 – 23
Delivering Marketing Expertise on All Levels
Become Part of Our Industry Recognition
p16 – 17
p06 – 07
Leverage Our Technological Advantage
Mass Media Coverage Become Part of It
p18 – 19
p06 – 07
Our Global Approach to Key Real Estate Markets
Experience Being Part of A Winning Team
p20 – 21
Our Commitment to Social Responsibility
37
45
p37
p45
Marketing Initiation
Viewings / Open Houses
p38 – 39
p46
How We Market Your Property Online
Property Activity and Reports
p40 – 41
p47
How We Market Your Property Offline
Feedback and Recommendations
p42 – 43
p48
How We Market Your Property With Social Media
Offers, Revisions, and Negotiations
p44
p49
Public Relations Campaign
Contracts, Board Approval and Closing
Corporate Divisions
52
p52 – 53
Strategic Approach to Development Marketing
p54 – 55
Our Corporate Relocation Services
p56 – 57
Our Commercial Brokerage Division

7. Putting The Puzzle Back Together
Through Unrivaled Advice and Expertise

8. What makes us different
with a successful track record?
BLU Realty Group is more than
real estate. We are an independent
company with professionals that offer
personal attention, deep industry
understanding and tailored solutions.
We have over $90 Million in our
property portfolio as we grow rapidly
and open in new markets.
6

9. Snapshot Summary
Independence
Independence is
central to BLU’s
reputation as a full
service brokerage.
BLU Realty Group’s
marketing team is
dedicated to delivering
the highest quality
service and technical
expertise in the
industry.
Technological
Innovation
Our professionals are
experienced in handling
very large and complex
transactions. Each
transaction, regardless
of size, is important.
BLU gives senior-level
attention to each client
and every relationship.
Tailored
Solutions
We have revolutionized
the traditional presence
of a real estate office by
launching the first-ever
BLU Café, which serves
not only as a real estate
office, but a neighborhood
café and lounge.
Leading
Expertise
Personal
Attention
Our custom-tailored real
estate solutions are
designed to help clients
achieve utmost value,
and meet client needs.
The BLU Café offers the
ultimate client-friendly
atmosphere for finding
out about real estate
markets.
Through training
and experience,
our real estate
professionals
offer expertise
and insight on
both the selling
process and your
legal obligations.
Deep
Industry
Understanding
We are the first real
estate firm to offer
customizable and
completely optimized
websites for sellers to
create a unique web
presence.
More Than
Real Estate
With more than 40
years of collective
real estate industry
experience, we
leverage our industry
understanding with
the firm’s expansive
resources to help our
clients to navigate
potential risks,
increase efficiency,
and maximize returns.
Quality
Resources
BLU Realty Group
offers many value-added
services that enhance
the quality of our real
estate offerings and the
care you receive. Ask
our agents about our
“Commitment to
Quality”.

10. Leadership Qualities
The experience of our real estate management
team is unrivaled in the industry.
Maintained High Leadership Positions
Won Countless Industry Awards
Over 65 Years of Combined Experience
Multilingual Professionals
Addressed Critical Industry Issues Head On
8

11. Get to know our
management philosophy
We have assembled a team of seasoned
professionals to lead our company into
the future.
Communication, honesty, integrity and
respect guide our decisions and are at
the core of everything our management
team does.
Our business has a powerful understanding
of today’s real estate market with the
experience and expertise to ensure we
are always ahead of the curve.
9

12. Real Estate professionals
you can depend on
Our Real Estate professionals are BLU’s
greatest asset. We recognize the only
way to create value for clients is through
quality people. We recruit individuals
who demonstrate strength of character,
talent and the capacity to grow, both
professionally and personally. We value
diversity, experience, background, and
skills which enhance our ability to help
clients meet their goals.
10

13. Trusted BLU Professionals
1st
Our real estate professionals
always put their buyers,
sellers and renters first. We
foster a culture of strong
values and principles of
professional ethics in all
aspects of our business.
95+
Our base of local real estate
professionals continues to
grow, significantly enhancing
our presence in markets
across the United States.
24/7
BLU professionals offer
24/7 hands-on support to
our clients, allowing you to
receive quicker responses,
guidance, and insight.
11

14. 12

15. Winning through
excellence in service
We create success for real estate owners
and investors worldwide. As New York's
leading real estate firm, we know value
and trust are key ingredients in a quality
relationship. We can help you work
smarter and reach your goals.
Have a Look at Our Services
A Real Estate World of Opportunities
Residential Brokerage
International Brokerage
BLU
Client
Project Marketing
Commercial Brokerage
Corporate Relocation
Let’s Talk!
13

16. Delivering marketing
expertise on all levels
Today, advertising alone does not
define the marketing landscape.
A world class real estate marketing
firm is composed of strategies,
people, processes and capabilities
seamlessly fused together to deliver
maximized results.
Our BLU team's holistic approach
provides exceptional insights and
custom-tailored services to our
clients from the conceptual stage
to the final sale.
14

17. All Under One Roof
In-House Resources Means Strategy, Design, Production and Execution
BLU’s Real Estate Marketing Resources and Capabilities
Creative Design
Web Optimization
Branding
Websites
Content Development
Digital Campaigns
Mobile & Emerging Platforms
Social Media
Public Relations
What That Means For You
Full-service, in-house marketing dedicated to the delivery of solutions individually tailored
to the needs of your property.
End
Result
Unparalleled service and distinctive,
unique marketing materials all
managed by one real estate agency.

18. 16

19. Leverage our technological advantage
Technology and speed of information
is no longer a luxury – it is critical to
maintain a competitive edge in
any market.
We employ proprietary technology and
web data to help our clients excel in
selling their properties faster, and for
higher prices while having increased
insight into market trends and stats.
At BLU, we use advances in technology
to serve our clients.
Brg
Tech
Network
Technology lifecycle approach
PearlSix
Listing syndication service with direct access to millions of
property seekers.
BLU Internal
Secure cloud access to facilitate real estate professionals
document sharing from anywhere. Cloud partner | box.com
BLU Analytics
Real estate analysis tools for real estate professionals to use
with buyers and sellers allowing them to identify key markets.
*Technology Partners
17

20. Our global approach
to key real estate markets
From New York City to Shanghai and
beyond, our global reach knows no
boundaries. Whether you need help
with leasing, logistics or anything in
between, we invite you to leverage
our global network to your advantage.
With a network that expands to 150
different countries, BLU Realty Group
brings world-class service and
profound local expertise to each of
our clients. Every day, in markets
across the globe, we apply our insight,
experience and resources to make
smart real estate decisions.
18

21. Global Presence
Leveraging intricate knowledge of
international real estate markets and
intimate understanding of local cultures.
In 2011-2012 BLU
provided services to more
than 300 direct clients and
Fortune 500 companies around
the globe.
In 2011-2012 we achieved significant results
in international real estate marketing by identifying
and understanding key audiences in developing countries
and emerging markets.
Local Offices, Global Satellite Locations and International Partnerships
NORTH AMERICA
EUROPE
ASIA
United States
Canada
Mexico
Austria
Belgium
Cyprus
Finland
France
Germany
Greece
Ireland
Italy
Monaco
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Sweden
Switzerland
United Kingdom
Philippines
Singapore
Thailand
China
India
Indonesia
Japan
South Korea
CENTRAL AMERICA
AND THE CARIBBEAN
The Bahamas
Costa Rica
Dominican Republic
Puerto Rico
SOUTH AMERICA
Argentina
Brazil
Colombia
Ecuador
Venezuela
770%
Increase
1,385
Transactions
MIDDLE EAST
Israel
United Arab Emirates
95
Million
From 2011-2012 we
generated record-setting
revenue through local
and international real
estate transactions,
realizing a 770%
increase from 2011.
In the past two years,
we have completed
approximately 1,385
local and international
real estate transactions.
As of January 2013,
BLU has managed over
$95 Million in local and
international real estate
listings.
19

22. BLU Social Responsibility
Mailing campaigns printed with soy ink and
recycled papers.
Recycled / Soy Ink
Mailing Campaigns
100,000
75,000
50,000
25,000
0
FY10
*Recycled or Reused
20
FY11
FY12
FY13
48,000
67,000
+100K
16,000

23. Our commitment to social responsibility
The concept of social responsibility and
giving back to our community is not new
to BLU Realty Group. Our team members
are advocates of philanthropic causes in
their communities, and our company has
led the industry in good governance and
ethical practices since inception.
Our Progress
•
Designing Marketing Material That Minimizes Environmental
Impact
•
We Encourage All of Our Team Members to Participate in
Recycling and Reuse Programs to Minimize Our Environmental
Footprint
•
We Have Partnered with Shipping Companies to Recycle All
of Our Marketing Material
•
We Use Energy Efficient and Recycle Office Materials
Fundraising Activities
•
Annual NYC Coat Drive
•
Wildlife Conservation Society
•
Hurricane Sandy and Irene Relief Efforts
•
Toys for Hospitalized Kids
•
Sponsored Charity Event
Strong principles in everything we do.
21

24. Become part of our
industry recognition
Since our inception in 2011, our key to
success is entrusting those who show
you, how real estate gets real.
2013
In just two years, BLU ranked number four, in The Real Deal’s
first-ever ranking of mid-size firms growing their presence and
opening new offices.
2013
Our team launches marketing to a 248-unit combination hotel
and condominium tower in East London’s Stratford City area;
the first overseas marketing project for our newly minted
international division.
2012
Our founders at BLU Realty Group are recognized by
The Real Deal, New York’s top real estate publication, as being
among the top 5 real estate entrepreneurs in New York under
the age of 40. Their new strategies and innovative approach to
building a new style of brokerage firm.
2012
Our development marketing division at BLU Realty Group
launched with two high-priced townhouse listings;
The Waterfall Mansion for $31M and 38 West 87th Street
for $17.5M.
2012
We debut at No. 5 in the Top Manhattan Boutique Real Estate
Firms as ranked by The Real Deal, with 34 listings worth $57.5
Million and 59 agents.
2012
We tapped New York real estate veteran Vince Rocco to head
our new office, which also share a space with BLU Café.
22

25. Strategic Affiliations and Partnerships
Helping our Clients Excel
Getting to Know Our Affiliations and Partnerships
Partnerships
Description
Contact
For the best in luxury homes for sale and luxury vacation
rentals, visit luxury real estate, home of the leading
real estate companies of the world!
www.luxuryrealestate.com
Citi makes clients' homeownership dreams a reality. To learn
more, please call +1 212-259-7812 or +1 212-559-5116.
www.citibank.com
The mission of the Chamber is to improve the business
climate and quality of living in the New York Metropolitan
Area for residents, workers and visitors.
www.ny-chamber.com
The property developers who brought loft-living to London.
Challenging conventions and harnessing the best in
forward-thinking new design.
www.manhattanloft.co.uk
The International Real Estate Federation (FIABCI) provides
you with connections to like-mined, ethical professionals
in more than 60 countries.
www.fiabci-usa.com
Business-building, revenue-generating global community
of CEO’s and CMO’s considered the leaders in the field of
Luxury marketing.
www.luxurycouncil.com
The state’s first real estate trade association, is the
governing body of the real estate industry in New York City,
regulating its members’ and ethical practices.
www.rebny.com
The mission of the Chamber is to improve the business
climate and quality of living in the New York Metropolitan
Area for residents, workers and visitors.
www.ny-chamber.com
Business-building, revenue-generating global community
of CEO’s and CMO’s considered the leaders in the field of
Luxury marketing.
www.luxurycouncil.com
The state’s first real estate trade association, is the
governing body of the real estate industry in new york city,
regulating its members’ and ethical practices.
www.rebny.com
2110 Western Avenue
Seattle, Washington 98121
666 Fifth Ave., Floor 12B
New York, NY 10103
20 West 44th Street
New York City, NY 10036
223-231 Old Marylebone Rd.
London NW1 5QT
1050 Connecticut Ave
Washington, DC 20036
New York Chapter
570 Lexington Avenue
New York, NY 10022
20 West 44th Street
New York City, NY 10036
New York Chapter
570 Lexington Avenue
New York, NY 10022
23

26. 24

27. Mass media coverage
become part of it
Our media exposure includes being
featured in local, national and
international newspapers and magazines.
In addition, occasionally we strategically
advertise in the publications listed below.
Local, National and International Papers
Specialty Magazines
®
25

28. Experience being part
of a winning team
The culture we foster and our exceptional marketing services allow our
extraordinary real estate professionals to
stand apart from other real estate firms.
For owners, sellers, developers and
investors alike, when clients come to
BLU Realty Group we use these defining
characteristics to deliver results.
BLU Agent Advantages
•
Management Support
•
Education
•
One-on-One Service
•
Professional Legal Advisers
•
Technical Support Staff
•
4,000 Sqft Of In-House Marketing Resources
The first step in becoming a BLU Realty Group
team member is filling out our online application
at brgnyc.com/careers.
26

29. Continuously Evolving
On-going
On-going
On-going
On-going
On-going
On-going
On-going
Enhancing our intranet system for competitive
personal web advantages and exposure
Investing in internal marketing initiatives for
better personal success
Expanding our team training programs
Recognized as a real estate firm of choice by
industry leaders
Investing in our leaders and our team members
to reinforce a robust culture of support within
our environment
Rewarding our real estate professionals for their
hard work and accomplishments
Evolving on social media platforms that power
real estate strategies and keep us relevant in the
market
BLU Diversity
Hispanic Community
Young Professionals
Abilities, Special Needs
Asian Community
Environment
Military Community
African American
LGBT Community
27

31. Premier Marketing Solutions
Marketing Properties Better Than Any Other Firm

32. Unrivaled
Real Estate
Marketing

33. Marketing your property every
step of the way
At BLU Realty Group, we are
passionate about finding a
detailed approach to marketing
our clients’ properties.
Rethinking the conventional, we work to
achieve relevance in today’s market and
keep our clients satisfied.
99
%
Home Seller Satisfaction

34. BLU Realty Group’s Marketing Approach
Selling A Property Can Be Far Less Stressful When You Understand The Process.
01
Market
Analysis
03
Property
Setup
05 PR
02
Campaign
Strategic
Pricing
04
32
Marketing
Initiation

35. July
06
Viewings
Open House
08
Feedback
Suggestions
10
07
Contracts
Legal
Activity
Reports
09
Offers
Negotiations
10
Steps
Guiding you through the selling
process from start to finish.

36. 01 Market Analysis
We consult hundreds of market analysis
reports every month so we always have an
intimate knowledge of property prices in
your neighborhood.
Our market analysis services are available to
provide clients with a comparative market
report including details on comparable
available, sold, and expired listings in the
area and advice on services ranging from
conveyancing to financial services.
Market Insights
Industry Statistics
34
BLU Realty Group 2013 Corporate Profile | © BLU Realty
Comparable Analysis
Real Estate Market Trends
Marketing Approach
The Most Creative and Innovative Services

37. 02 Strategic Pricing
Marketing Approach
The Most Creative and Innovative Services
We can get you the best value for your
home based on our current market
analysis and our industry experience.
With the housing market climbing, sellers must be
knowledgeable when pricing their homes. Pricing a home
too high above the market can cause a property to
languish and for buyers to look elsewhere. Pricing a home
below market can mean not getting the best value for
your home.
Factors That Can Impact a
Property’s Value
Location
With our strategic approach to pricing, we help clients
Neighborhood Attributes
find the perfect balance to their home's price, resulting
Style, Condition, Age and Decor
in a wider pool of buyers and inviting more offers.
The Seller’s Timeline
Strategic pricing allows the seller more control over the
Improvements and Upgrades to
The Home
sales price and more confidence in their listing. Our
agents have complete knowledge of the current market
conditions, on neighborhood value, and other factors that
drive demand and home prices.
Factors That Do Not Impact a
Property’s Value
Opinions From Friends, Neighbors or
Relatives on The Value
Original Price Paid by The
Property Owner
The Owner’s Preferences on Cash
Proceeds From The Transaction
BLU Realty Group 2013 Corporate Profile | © BLU Realty
35

38. 03 Property Setup
At BLU Realty Group, we want your home
to look as close to perfect as possible.
Floors Plans / Alternate Layouts
Professional Photography
We use trained professionals
Our industry leading photographers
to measure your home and draw up
can capture beautiful images of our
architectural floor plans. With our
properties and highlight their distinctive
innovative technology we can create 3D
features. These photos are used in advertising,
floor plans and renderings that can be easily
online promotion and traditional marketing
stylized with furniture and decorative elements.
materials to show the world the beauty and
We can create alternate layouts for buyers who
appeal of each home.
need help envisioning a home layout that will
suit their needs.
Staging
Virtual Staging
We may recommend a certain
We help unlock the true potential
amount of staging to enhance the
with our virtual staging services.
property, increase value, and appeal to buyers.
This technology can help buyers make an
We will advise key elements and services as
emotional connection with the home and
well as preferred furniture rental companies,
envision themselves living in a property.
for staging your property.
45 +
%
About 45% of NYC Staged Homes Sell
Faster Than Vacant Property.
36
BLU Realty Group 2013 Corporate Profile | © BLU Realty
Marketing Approach
The Most Creative and Innovative Services

39. 04 Marketing Initiation
Marketing Approach
The Most Creative and Innovative Services
Online, offline and social marketing
techniques that drive results.
Online Marketing
Offline Marketing
Our marketing team is made up of a diverse
In today’s sophisticated real estate market,
pool of talented and experienced professionals
sellers need our marketing materials of modern
who specialize in harnessing the limitless
elegance. They are custom designed to offer a
possibilities of technology. With advanced
visually stunning solution for each property
online marketing initiatives, our team uses
including professional photography services,
communication, property promotion,
floor plans, alternate layouts, advertising,
advertising, market research, and more to
brochure creation, live events and more.
deliver our clients with results.
Social Marketing
At BLU Realty Group, we understand the current
2
power that social media has in today’s market.
Our team of social media experts utilizes the
Online Marketing
potential of social media platforms, such
as Facebook and Twitter, to promote the
properties we are selling and to
begin gathering sincere interest
in the homes we represent.
Social Marketing
Offline Marketing
Topic continues
BLU Realty Group 2013 Corporate Profile | © BLU Realty
37

40. How We Market Your Property Online
Seven Steps to a Successful Campaign
Your property will be listed on our fully responsive website,
ensuring a better digital experience for the end user.
BLU Realty Group
BLU Realty Website
Your property is promoted online across our local, national, and
international network of brokers. *MLS (Multiple Listings Services)
Broker Network
Your property listing description is prepared by a team of keyword
research experts to increase Google traffic to your listing and to
develop qualified leads from buyers and sellers.
Keyword Research
Using award winning email marketing tools, we create custom
campaigns to connect with potential buyers and brokers.
eMail Campaigns
We market your property using the power of the Google display
network and create a plethora of text, image, interactive and
video advertisements.
Display Ads
We implement mobile app ads showing relevant information
about your property to customers looking for a home in your
neighborhood.
Mobile Devices
Our PearlSix technology syndicates your property on more than
162 real estate websites around the globe, providing direct
access to millions of property seekers.
Property Distribution
*Digital Ads Management Partners

41. Introducing PearlSix
How PearlSix Works
By The Numbers
With our PearlSix technology, we enroll your listing into a platform that will
automatically distribute your property information to more than 140 local,
national, and international markets around the world.
50,000,000
Million active home buyers
monthly across PearlSix network
140
Reaching over 140 countries
North America
162
Amount of local, national and
international syndication partners
Europe
Australia
Asia
Russia
South America
Primary Local and National Partners
Primary International Partners

42. How We Market Your Property Offline
Phases to a Successful Campaign
First Phase
Branding
We create a brand for your home that includes a
unique property identity, custom design and the
development of verbal messages and property
taglines.
Collateral
We initialize the development of property collateral,
custom brochures, “take-home” brochures, print
newsletters and postcards to start building and
promoting your home’s brand.
Placement
At this stage, we research local, national and
international papers and magazines to feature your
property. In addition, PR efforts are implemented
to maximize reach and exposure.
40

43. Unrivaled Real Estate Marketing Strategies
Second Phase
Events
Our team runs promotions at local real estate
exhibitions and trade shows that we participate in.
*Subject to Annual Schedule. We Don't Always Participate In All Events Or Activities.
Outreach
We personally contact our local, national and
international network of clients and real estate
professionals.
Print Campaigns
Our team creates custom advertising campaigns and
run them in carefully selected industry publications,
newspapers, and journals.
*Papers, Magazines and Special Publications we Frequently Advertise In

44. How We Market Your Property With Social Media
Social Channels We Use to Increase Traffic to Your Property
Blog
As a key component to our social media effort, we establish a
blog, to help property owners generate traffic. This blog can
help guide prospects to information about your property on
our website leading to a 55% increase in visibility.
We Connect
Twitter
We find the best and most likely
customers to give them a reason
to like or follow your property.
Using this popular social media tool we share provoking,
insightful and newsworthy tidbits using “tweets.” Our Twitter
posts include links to longer-form content about your
property, and live posts. We utilize Tweets to engage our
audience selling your property.
Facebook
We understand the news feed algorithm which is why we
focus on the users who are there to connect with your
property by purchasing advertising and promotional content
space on Facebook.
We Engage
We interact with users by making
communications and your property
content more personally relevant
and participative.
LinkedIn
Using LinkedIn we let others in our network know about the
content on our company page and provide solutions to buyers
looking for more information on your property.
Sina Weibo
Sina Weibo, currently China's largest social network, has
seen an 88% penetration rate among the nation’s excess
358 million users. At BLU we use Weibo for overseas brand
awareness, and at the same time develop closer relationships
with potential foreign customers.
YouTube
Utilizing the emotional power of video, YouTube’s massive
audience, and Google Video Advertising targeting tool, our
team has the ability to reach new customers. There is no
better way to share your property, engage a growing
audience, and build credibility than through this online
medium.
We Influence
Quality
Connections
We Integrate
Google+
The Google+ platform is designed to benefit visual content
such as photos and videos. We harness the power of Google+
to share images of your property, taking advantage of this
platform as a powerful property optimization tool.
Pinterest
Utilizing the fastest growing social media platform on the
market right now, we pin (tag) property images and target
specific demographics while driving traffic to your property.
*Advertising Solutions We Engage
42
We inspire and enable users to
share custom property posts and
messages about your property.
We build social media around your
property to make it more cohesive
and useful.

45. Optimizing
Real Estate Social Media
Experiences
We Have The Tools, Data, Insight and In-House Expertise to Crack The
Social Media Code.
At BLU Realty Group we are experts when it comes to demonstrating business results like lead generation and
conversion. Our internal social data provides us with the opportunity to optimize your real estate property and create
personalized and user targeted campaigns. We consider ourselves to be the only real estate firm capable of addressing
social media challenges such as implementing efforts at scale, discovering what works and executing social media
based on business results.
*Social Marketing Cloud Partners
43

46. 05 Public Relations Campaign
At BLU Realty Group, our in-house public
relations team understands real estate
media and trends in the current market.
Dedicated Team
Our in-house PR team has extensive
relationships with key journalists, providing
our sellers with increased exposure for their
properties. News on property listings will be
exposed across a wide range of publications,
garnering authentic interest for the listing.
*Content Distribution Partners
Identifying Key Media Relationships
An understanding of your property’s key attributes
helps us decide which publications and programs
we need to approach with press releases, special
events, newsletter articles, media coverage, and more.
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Marketing Approach
The Most Creative and Innovative Services

47. 06 Viewings / Open Houses
Marketing Approach
The Most Creative and Innovative Services
Our extended working hours are key to
maximizing viewing opportunities for your
property.
As soon as we receive a call from a potential client,
we look for the opportunity to schedule a viewing at
the earliest possible time. This is what sets our viewings
apart; our immediate response to inquiries. In addition,
we follow a principle concept of scheduling open
houses. Our broker open houses give industry experts
the opportunity to learn about your home, while client
Increase Access
In NYC, 40% of Viewings are Carried
Out After Work and on Weekends.
open houses welcome all potential buyers to view
your property.
Broker Open Houses
We initially showcase your home to help agents entice
their buyers, and gather relevant feedback about the
property from industry pros.
Client Open Houses
We coordinate with you to establish an open house
schedule that is non-invasive to your lifestyle.
We welcome qualified buyers, both domestic and
international, to view your property.
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45

48. 07 Property Activity and Reports
Transparency is a core value at BLU. As a
company we vow to share and disclose
information about the progress on your
property with you.
We are committed to being completely transparent with all of our clients.
BLU provides our client-base activity updates and reports for all of our
listings. These updates will help ensure you are in the loop with everything
going on as we work on selling your property.
Our Comprehensive Client Reports Include:
• Private Showings
• Broker / Client Open Houses
• Offline / Online Marketing Initiatives
• Web Traffic
• Broker and Buyer Feedback
• Web Leads For Your Property
• Latest Comparable Listings
• Real Estate Forecast
46
• Property Business Meetings
• Up-to-the-Minute Market Trends
BLU Realty Group 2013 Corporate Profile | © BLU Realty
Marketing Approach
The Most Creative and Innovative Services

49. 08 Feedback and Recommendations
Marketing Approach
The Most Creative and Innovative Services
Our constructive feedback and
recommendations provide insight on
what is working and what is not.
At this stage in the selling process, we provide
you with a detailed look of our expectations for
your property, set priorities and make
recommendations to make smart decisions
moving forward.
Our team will sit down with you and speak
about the progress and prognosis for the future.
We anticipate all possible offer scenarios until
a concrete offer is made.
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50. 09 Offers, Revisions, and Negotiations
At BLU, as soon as we receive an offer,
we notify you immediately.
We tend to receive offers both from brokers and direct buyers, making certain that their
offers are substantiated with adequate financial information and pre-approved
documentation. Utilizing our expert negotiation skills and experience within the
industry, all offers will be presented, and we will work with you to reach the best
possible deal for the sale of your home.
Bidding and Negotiation
1
The bid or offer from a buyer is made in writing with the buyer’s qualifications through your real estate
You may accept or counter the offer as part of price negotiation.
agent or broker.
2
The bid or offer from a buyer is made either orally or in writing through your real estate agent or broker
You may accept or counter the offer price and begin negotiations.
and is presented along with the buyer’s qualifications.
3
In an instance of multiple offers, you and your agent will execute a strategy to help obtain the best price
You may accept or counter the offer as part of price negotiation.
and terms from the most qualified buyers.
4
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price
You will work closely with your agent to identify the offer that best satisfies your needs and expectations.
and terms from the most qualified of the buyers.
5
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price
In conclusion to negotiations, there will be a meeting of the minds upon the price, terms of sale and
and terms from the most qualified of the buyers.
closing date.
6
Your agent will expedite a transaction sheet defining terms of sale to be forwarded to both NY Real Estate
The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
Attorneys.
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Marketing Approach
The Most Creative and Innovative Services

51. 10 Contracts, Board Approval and Closing
Marketing Approach
The Most Creative and Innovative Services
We will always be available to you for
questions and necessary support during
the final steps of your property sale.
At BLU Realty Group, our goal is the same as yours: to sell your home quickly, for the
highest price possible and with the best terms that the market will command in a
manner that is most convenient to you. We handle contract stages, board approvals
and final closing steps, so that you are given a successful conclusion to the buying
process, helping your navigate building guidelines, and effectively transferring
ownership.
Contracts, Board Approval, and Closing
1
We guide you in the right direction when it comes to accepting an offer. When you agree to accept an
You may accept or counter the offer as part of price negotiation.
offer, we will enter the contract stage and help you navigate the entire process.
2
With the approval and agreement of the buyer’s attorney, the contract of sale is signed by the buyer.
You may accept or counter the offer as part of price negotiation.
During the singing’ the buyer typically offers a deposit of 10% of the sale price.
3
In an instance of multiple bids, you and your agent will execute a strategy to help obtain the best price
The contracts and deposit is forwarded to your attorney who will obtain your signature.
and terms from the most qualified of the buyers.
4
The buyer’s deposit is usually held in your attorney’s escrow account until the closing date. Typically,
You will work closely with your agent to identify the offer that best satisfies your needs and expectations.
any interest earned will follow the principle.
5
The buyer’s agent will compile the board package and send it to your agent for review. Upon review,
The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
the board may ask for additional information; a co-op has the right to turn down a buyer.
6
With the board’s approval, the final step in the buying process is the closing. Typically, the buyer will
The conclusion of the process will result in an agreement upon the price, terms of sale and closing date.
ask to perform a final inspection immediately preceding the closing date.
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53. Development Marketing
Marketing Developments Better Than Any Other Firm

54. Strategic approach
to development marketing
BLU Realty Group development
marketing service combines
unrivaled sales expertise with our
innovative marketing campaigns.
Our comprehensive approach to
development marketing that
encompass product development,
marketing and sales, mortgage
financing, title services, property
management, and in-depth
research.
Powered by innovation and the
influence of the world’s largest
regional and global network of
real estate professionals, our
developmental marketing services
deliver results.
Ask for our portfolio of marketing samples
*Ask For Our Portfolio of Marketing Samples
52

55. Our Key Services Include
In-depth Research
− Prepare Complete Market Analysis, and Report
− Gather Data, Product Type, Pricing, and Positioning
− Analyze Research Data
− Obtain Developer's Market Research
Public Relations
− Select PR Representative
− Establish A PR Strategy
− Build Partnerships That Best Complement The
Development
− Coordinate Special Events
Pre-launch Marketing
− Determine Marketing Budget Based On Projected
Sellout
− Sales Staffing
− Establish Brand Personality
− Identify, Both Geographic and Psychographic Targets
− Develop Strategic Plan To Generate Leads and Traffic
− Create Mass Schedules
− Create Public Relations Plans
− Create and Produce Collateral Materials
− Instigate Advertising Campaigns
− Manage Media Planning and Buying
− PearlSix Integration
Sales Planning
− Phasing / Release plans
− Pricing Strategies
− Pre-Sale Requirements
− Financing Consideration
Integrated Communications
− Develop, Buyer, and Broker Reports
− Daily Communication Regarding All Prospective Buyers
BLU
100%
− Developer Communication
− Strategy Review
− Sales Projections
− Marketing Tactics
100%
In-House
Others
40%
− PearlSix Integration - A Definite Approach
Full-Service. From Start-to-Finish
53

56. Our commercial
brokerage division
BLU Realty Group established
its Commercial Division in New
York to serve the diverse needs
of commercial property owners,
corporate users and institutions.
Our new division was developed
to help individuals achieve their
objectives of expansion, consolidation, acquisition, disposition or
asset enhancement.
We are available to consult with
you regarding the purchase,
sale, or lease of retail, medical,
professional, or hotel space. Our
professionals offer assistance with
multi-family properties and are
available to locate investment
opportunities for your personal
or professional use.
Ask for our portfolio of marketing samples
54

57. Our Key Services Include
Retail Leasing
− Development Advisory
− Restaurant Specialty
− Retail Investment Sales
− Retail Leasing and Management
− Retail Portfolio Optimization
− Retailer Representation
− Urban Retail
− Value and Outlet Centers
Medical and Professional
− Strategic Occupancy Planning
− Property Portfolio
− Location Intelligence
− Leasing / Lease Administration
− Property Management
− Tenant Representation
− Acquisition
Industrial
− Sale / Lease Of Existing Facilities
− Sale / Leaseback Transactions
− Valuation Studies
− Property Management Services
− Land Acquisitions
− Property Valuations
Hotel
− Hotel Capital Markets
− Sales
− Investment Advisory
− Valuation
− Development
− Asset Management
− Golf and Resort Properties
− Leisure and Alternative Investment
19%
38%
44%
60%
Other
Medical
Industrial
Retail
Percentage of Commercial Transactions on 2012
Commercial Real Estate Leadership
Andy Kim
T +1 917 270 0135
Bijoy Guha
T +1 917 456 6826
55

58. Our corporate
relocation services
Leaders in helping corporations
relocate their transferees, whether
you need our relocation services for
new hires or high level executives,
our corporate relocation division
help clients ease the transition into
their new home.
Our BLU relocation team will work
within your company’s corporate
culture to meet your needs whether
you are moving a single team
member or an entire division.
We assist families, individuals
and employees alike from small
businesses to large corporations
and ensure a smooth and efficient
move.
Ask for our portfolio of marketing samples
56

59. Relocate Smoothly and Efficiently
Available Services Include
• Corporate Housing
• Furniture Rental and Home Staging
• Disaster Housing
• Apartment Management
• Family Relocation
• Government and Military
• UN, Consulates, Embassies and Missions
• Educational Institutions
Corporate Relationships
Corporate Relocation Contact Offices
Broadway Office
T +1 212 380 8879
Westside Office
T +1 212 580 8879
57

61. PearlSix. Exclusive Technology
List With Us and Take Advantage

62. What's Next
We hope the company profile has
given you insight to the many
diverse and expert services
BLU Realty Group can offer you.
Now Let’s Talk!
Contact Us
For more information our company and offerings,
e-mail BLU Realty Group. info@brgnyc.com
North America: +1 212 380 8879 | International: +1 800 915 7131
www.BLURealtyGroup.com

63. Join The Conversation
We look forward to continuing our honest inquiry
with you in the social media forums. Join us.
twitter.com/blurealtygroup
facebook.com/blurealty
linkedin.com/company/blu-realty-group
googleblu.com
youtube.com/user/blurealty
pinterest.com/blurealty
DISCLAIMER
This document (this “document”) has been prepared by BLU Realty Group. This document contains factual information and may also contain professional opinions which are given in good faith and
based on information and assumptions believed to be reliable as at the date of this document. The views expressed in this document accurately reflect the authors’ personal views, however the
authors make no representation as to its accuracy or completeness and the information should not be relied upon as such. Any opinions, estimates and forecasts herein reflect the authors’
judgements on the date of this document and are subject to change without notice.
In preparing this document BLU Realty Group may have also relied on information supplied by third parties and whilst BLU Realty Group has no reason to doubt the accuracy of information used to
prepare this document, BLU Realty Group makes no representation and gives no warranty as to the accuracy, currency or completeness of any information contained in this document or its relevance
to the recipient.
This document is issued on the basis that it is only for the information of the particular person to whom it is provided. It is not to be reproduced, distributed or published by any recipient for any
purpose. The information in this document is intended as general information only and does not constitute advice.
None of the services and products referred to in this document is available to persons resident in any country, state and jurisdiction where it would be contradictory to local law or regulation to offer
such services and/or product. The capabilities described herein are not necessarily available in all jurisdictions and the provision there of is subject to regulatory and other limitations. This document
is for distribution only under circumstances as may be permitted by applicable law.

64. Corporate Locations
Midtown Headquarters
West Side Headquarters
Commercial Brokerage
International Brokerage
1674 Broadway
New York, NY 10019
United States
+1 212 380 8879
120 Riverside Blvd.
New York, NY 10069
United States
+1 212 580 8879
15 East 32nd Street
New York, NY 10016
United States
+1 917 270 0135
1674 Broadway
New York, NY 10019
United States
+1 800 915 7131
BLURealtyGroup.com
Copyright © 2013 BLU Realty Group. All Rights Reserved. Designed and Produced By BLU Shared Service
Marketing and Communications Department.