It's all about Linkable assets..

1. Linkable Assets - A Hidden
Weapon To Rule Online
A comprehensive guide to
building linkable assets
Twitter Hash tag for Today’s webinar :
#blwebinar

2. Hosted By
Monish Vora
Search Marketing Expert
Hiren vaghela
Sr. SEO Adviser

3.  What are linkable assets
 Advantages of linkable assets
 Types of Linkable Assets
 What makes each linkable asset successful
 Examples of each linkable assets
 Advantages from SEO's point
 Q & A
Today's Agenda

4. 4
What are linkable assets?

5. Is it only link building???
Online marketers have only one goal – “Build as many
links as possible”
But they are wrong!!

6. Does any of the following stand true
for you?
 In search of quality links from high authoritative sites
 Looking for high-intent traffic for eternity?
 Looking to increase your social mentions and shares?
 Looking to develop something that continues to bring
traffic throughout it's life?

7. In simple terms....
A linkable asset is something
worth linking to
Something
people would love
to share

8. Advantages of linkable assets
 Usefulness : It is a thought provoking,
interest generating resource
 Interactivity : Give your visitor something to do
 Triggers the
emotions : It arouses positive emotions
 Relevancy : Readers are able to relate to your
assets

9. Types of Linkable Assets
The most prominent 5:
 Awards
 How To Guides
 Tools and Apps
 Videos
 Infographics

10. Awards

11. Awards
• Provide embeddable widgets
• Get Press Mentions
• Reach out to content curators
• Leverage social sharing to nominees,
members and/or winners

12. What makes Awards successful?
 The publicity it creates, helps in getting
more links
 The promotions, mentions, the awards,
the badges, all goes out with a link.

13. Example of successful online
Awards event?

14. How-to-Guides

15. How-to-Guides
 Always appeals to the audience
 Select topics not discussed more often
 Simplify by breaking the topic in smaller
steps
 Test your tutorial with someone you
know before putting it live

16. What makes How-to-Guides
successful?
 It shows people how much you care
 Also helps in getting links from .edu sites
 If found helpful, it could be recommended
as a reliable source of learning by a
number of sites

17. The mother of all how-to-guides

18. Tools and Apps

19.  News related to tool updates is worthy
 Helpful in getting links from bloggers
 Also helpful in gaining links from list
pages
 Guest Blogging for advanced tutorials
on using your tools
Tools and Apps

20. What makes Tools and Apps
successful?
 A helpful tool will fetch a number of mentions
 Advanced tutorials for using the tools and apps will prove to
be useful and fetch substantial links

21. One of the most prominent tools
for SEO's

22. Videos

23.  Videos rock to engage visitors
 If shared on the right platforms,could go viral easily
 Host videos yourself on professional platforms
 Choose a platform like Youtube or Vimeo which has a
larger audience
Videos

24. What makes Videos successful?
 If useful and distributed on sites like Vimeo and Youtube,
it will get a lot of exposure
 They are easily embeddable
 Right use of keywords will make it rank well in YouTube
and Google

25. Example of a successful video

26. Infographics

27. Infographics
 Give information through graphics and pitch the story
 Offer embed codes
 Feature them on your guest posts
 Promote heavily through social media

28.  They are a visual treat
 They make complex information simple
 They could be easily embedded code
 They could go with relevant posts and
other articles
hat makes Infographics successful?

29. An Infographic we developed

30. Advantages from SEO's point
If done right, linkable assets could yield:
 Quality links from authoritative sources
 High-intent traffic
 Social mentions and shares
 A continual traffic stream throughout the life
of the linkable asset
 Qualified leads
and more...

31. Thank you for attending our Linkable assets
webinar
 Get free solutions for creating linkable assets from us
 Contact us directly on support@blurbpoint.com

32. Have a Question on SEO??
Tune to the Blurpoint channel For Our Ask an
SEO Expert Series

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35. Raise your hands...
Question and Answer Session