This document provides an overview of marketing and communication projects for several clients, including Western Union, Karvy Computershare, and Coromandel Fertilizers. Services included brand engagement campaigns using outdoor, print, and social media; developing brochures, packaging designs, and websites; and producing videos and films for business pitches and television. The portfolio highlights experience creating marketing collaterals and digital assets across industries such as banking, financial services, agriculture, and manufacturing.

1. Showcase...
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2. Western Union
• Brand Re-Call and Engagement from a
receivers market point of view
• Brand Engagement for Western Union
Agents across India
• Public Service communication about safe
guard against duplicate notes and ‘Hawala’
transactions
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3. Yes! Campaign
Creative Concept
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4. Yes! Campaign
Creative Concept
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5. Yes! Campaign
Creative Concept
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6. Yes! Campaign
Creative Concept
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7. Yes! Campaign
Creative Concept
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8. Yes! Campaign
Out Door Media
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9. Yes! Campaign
Out Door Media @ Airports
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10. Yes! Campaign
Print for Press Media
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11. Yes! Campaign
Print for Press Media
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12. Yes! Campaign
Activation
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13. Yes! Campaign
Internal Communications
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14. Hawala & Duplicate Notes Campaign
Posters & Leaflets
MERE
DUPLICATES KO
HATAAO!!!
Meri asliyat pehchano.
Sahi sonch, sahi raah, sahi log…
…ek mazboot desh banaao.
Mahatma Gandhi
watermark
Mahatma Gandhi series of
bank notes with light and
shade effects in the watermark
window.
Micro-lettering
A micro-lettering
appears between
the vertical band
and Mahatma
Gandhi portrait.
Intaglio Printing
Intaglio printing raised prints which
can be felt by touch. They are
portrait of Mahatma Gandhi, RBI
seal, guarantee & promise clause,
Ashoka Pillar emblem on left and
RBI Governor’s signature.
Fluorescence
Hold the note under a
UV lamp and you can
see number panel and
optical fibers.
Identification Mark
Special feature introduced especially
for the blind, placed left of the
watermark window (except in Rs.10
notes), appears in different shapes
for various denominations.
Latent Image
Vertical band on right side
of Mahatma Gandhi portrait
contains latent image showing
the note’s denominational
value in numbers.
Security Thread
(in 1000, 500 & 100
denominations)
A security thread running vertically
with inscriptions ‘Bharat’, RBI (1000
in a Rs.1000 note) embedded on
the reverse. Visible when held
against the light.
How to recognize Fake Currency Notes:
Security thread (silver coated) and the logo, “RBI” in English and Hindi•
are NOT CLEAR
3 watermarks on each note i.e., (i) Ashoka Pillar or Gandhiji’s caricature•
(ii) Denomination and (iii) RBI are NOT prominent
Sprinkled blue dots all over the note, NOT VISIBLE when seen in UV light•
The super imposed”500” digits not visible when seen horizontally•
Some facts you should know:
1,70,000 crore of fake currency is being circulated in India•
(Source: IB of India)
28 per cent of the currency in the country is fake•
Fake Currency Racket is mostly prevalent to denominations of Rs.500•
and Rs.1000
Best way to identify a Real Currency Note
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15. Karvy Computershare
• Create brand collaterals for FINNET 360
• Re-structure Karvy Computershare’s
internet presence
• Develop product films for business pitch
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16. FINNET 360
Collaterals
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17. FINNET 360
Collaterals
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18. Web Applications for Desktop & Mobile
Application Development
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19. Product Films. Watch it on Blue Quill TV on
http://www.youtube.com/user/BlueQuillTV/videos
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20. Coromandel Fertilizers
• Farmer Communications
• Packaging Designs
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21. Print
Press Advertisements
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22. Print
Leaflets
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23. Packaging Design
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24. Other major clients
• Indian Immunologicals Limited
• Pennar Engineered Building Systems Limited
• Tata Engineering Systems
• Deccan Cement Limited
• RA PowerGen Engineers Private Limited
• BioAsia 2012 & 2013
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25. Print
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26. E Mailers & Web Banners
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27. Intranet User Interface
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28. Websites
Under Construction
Under Construction
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29. Web Application & Online CRM
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30. Films for Television & Internet
Watch it on Blue Quill TV on
http://www.youtube.com/user/BlueQuillTV/videos
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31. THANK YOU.
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