bluepath solution for Transportation - Airports and Railways

GPS Technology has revolutionised
our traveling experience.
But, GPS technology is not available indoors!

John is in Marina and he wants to reach the airport
Using his car GPS he find his way to the airport

Dubai International Airport
21,231,530 sq ft
John enters the airport but he is not able 
to find his departure gate because the airport is huge.
And GPS does not work indoors!
John is frustrated as he risks to miss his flight.
John’s Gate
John

Travel experience
Some years ago

Indoor Positioning
Way finding
Tracking
Location-Based services
iBeacon
iBeacon
iBeacon
+ iBeacons iBeacon
technology
available on  
iOS , Android and Wearable

2.5hrs 
is the average waiting time
for passenger between check-in and take-off
Source IATA

47% 
of Airport Revenues  
are from Non-Aeronautical Sources
Source IATA

32.9B US$ 
Direct cost of air transportation delay US alone
Including connecting flight passenger delays
Source Berkley University

76% 
of Passengers have Smart Mobile Devices
while they have to wait to board their flight.
Source SITA

by providing an indoor navigation platform 
which improves travel experience, reduces costs to airports,  
enhances safety, security and increases revenue
with better and targeted advertising.
reduces costs
enhances safety, security
better and targeted advertising
improves travel experience
increases revenue
bluepath® can revolutionise the current scenario

Improving Experience
with bluepath® technology

Accurate 
Indoor Positioning
 
Locate yourself and explore the venue
1 to 3 meters precision
Works also OFFLINE
Using bluepath technology’s high
precision and accuracy, travelers will be
able to locate their self directly on their
mobile map and navigate within the
airport.
Indoor Navigation

Find the way
to your destination
 Passengers will be able to browse
various point of interest and also,
receive smart notifications and
get directions to the gates.
Works in Multi-floor environment
Shortest route calculation
Accessible Route support
Hybrid Outdoor/Indoor directions
Search Point of Interest on the map.

Share your location
with a single tap
bluepath technology provides
a location sharing feature which could
allow the passengers to share their
location instantly.
Location sharing feature can be used
with friends, family, colleagues or even
airline staff.

User A
share location with
User B
User B recieve
directions to
User A

Informative 
Proximity notifications
A welcome or a farewell message is the
best way to improve user engagement
and satisfaction.
With bluepath® notifications will be
triggered on the user’s position.

Marketing 
Proximity notifications
User’s will be notified of promotions,
discounts , loyalty benefits and
information in the vicinity of the Outlet.

Context-aware
information
With bluepath® technology, passengers
can retrieve information about the
nearby advertising and or offers by just
opening the app.

Access services in
an easier way
App powered with bluepath®
technology can dynamically propose
activities within the airport based on
location.
The user will be able to get directions to
the selected destination.

Nearby offer
search and coupon
Receive contextualized offers and get
discount notifications based on your
profile and your location within the
airport.

Integrated with 
realtime tracking
Available
on mobile
Instant messaging
between staff and
travellers.
bluepath® platform can be the single
touchpoint for all the communications
between customers and staff.
Platform is available also on the web
based backend.

Track personnel and
physical assets within
the airport
Improve airport safety and security by
tracking passengers, crew, ground
handling, maintenance and security
personnel in realtime from a mobile or
from the central web based platform.

Smartphone
tracking
Bracelet or Smart Tag 
tracking
or/and
✓ BYOD 
✓ Additional mobile features
✓ Integrated with  
Bluemessenger
✓ No smartphone required 
✓ Low cost-per-tag or bracelet
✓ Ideal for Asset Tracking or 
high volume user tracking 
✓ Long battery life
What can we track with bluepath® Realtime Tracking system?
Beacon Infrastructure bluepath® BLE Scanner Infrastructure with beacons

Day: 23/12/2014
Time: 13:23
Area: Security Check
Coordinates 15.0355:25.054650
Available on modern web interface
Rebuild detailed
user history on the
map
Build the path followed by a staff or a
passenger within a selected time period.
You can also rebuild the path history of
staff or visitor at any point of time for
safety and security.
User and Date Timestamp and
Position ID
Venue and area
infos

Learn from your
traveller’s path flows
to improve your venue
Analyse user path flows and receive
notifications when the crowd reaches
the warning level in a specified zone.

Unleash the power
of your data with
Big Datas
 
Integrable with 3rd party data sources
Unlimited data analysis combinations
Brand new metrics for customer analysis

Bookmark 
parking lots
Never forget your parking lot by saving
instantly your car position.
With just a tap you will be able to follow
turn by turn directions back to your car
in a Multi-floor environment.

Benefits & Strengths
of bluepath® Technology

Benefits of bluepath® Technology
in Airports
✓ Assist traveller’s to find the shortest routes.
✓ Improve queue management and minimise waiting time.
✓ Keep track of traffic flows and locate incidents quickly.
✓ Maximise revenues from traveller’s wait time before departure.
✓ Reduction of flight delays
✓ Additional revenue from tenants and airlines
✓ Opportunity to place high targeted geo positioned offers
✓ Direct sales and communication channel with passengers
✓ Opportunity for airlines to offer additional services ( up sell of seat upgrades,
meal preference, newspapers, inflight entertainment information prior to
departure)

Strengths of bluepath®
Indoor Location Platform
High accuracy precision
from 1 to 3 meters
Use existing Apps and
integrate the SDK
Turnkey solution 
with the App if needed.
Smartphones or
Smart Tags tracking
Unobtrusive and green
Beacon infrastructure
Integrated
Analytics Dashboard

Thank you and
welcome to the world of
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany
www.bluepath.me 
+49 89 21543088
info@bluepath.me

bluepath solution for Transportation - Airports and Railways

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (17)

Mais de bluepath

Mais de bluepath (8)

Último

Último (20)

bluepath solution for Transportation - Airports and Railways