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Transforming Your Visitors Into ADedicated and PassionateCommunity Jennifer Sable Lopez Director of Community SEOmoz @jennita

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Moz Then and Now…

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A Peek Into the Past@jennita #BlueGlassX

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Lots of Blog posts…Not a lot ofconversation@jennita #BlueGlassX

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RSS Feed Circa 2008 Not bad, dude!@jennita #BlueGlassX

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Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL!@jennita #BlueGlassX

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Blog Traffic – January 2010 394,000 Pageviews!!!@jennita #BlueGlassX

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Who Managed the Community?@jennita #BlueGlassX

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Let’s Look at Today

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A Post From November 2012@jennita #BlueGlassX

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Blog Traffic – October 2012@jennita #BlueGlassX

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PRO Q&A Forum – October 2012@jennita #BlueGlassX

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Twitter – 177,106 Followers@jennita #BlueGlassX

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Facebook – 75,674 Likes@jennita #BlueGlassX

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Google+ - 25,604 Circles@jennita #BlueGlassX

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Who Manages It All Now?@jennita #BlueGlassX

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Numbers shmumbers How Do You Do It?

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Focus + Consistency = #Win 2009 = ~4000 followers@jennita#BlueGlassX

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Encourage Engagement@jennita #BlueGlassX

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Increase Engagement Through Email@jennita #BlueGlassX

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*YOU* Have to Engage As Well@jennita #BlueGlassX

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Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/@jennita #BlueGlassX

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Be a part of the community@jennita#BlueGlassX

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Follow the Same Code@jennita #BlueGlassX

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Promote The Community@jennita #BlueGlassX

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Let Them Easily Find Each Other@jennita #BlueGlassX

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Have Them Compete@jennita #BlueGlassX

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… And Earn Stuff@jennita #BlueGlassX

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Have a Plan@jennita #BlueGlassX

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Stick To Your Rules Blablabla? Use it as a guide.@jennita #BlueGlassX

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Stick To Your Rules On FacebookIn Blog In Q&A ForumComments@jennita #BlueGlassX

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The Little Stuff Counts@jennita #BlueGlassX

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Take it Offline@jennita #BlueGlassX

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IRL FTW!!@jennita #BlueGlassX

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Have a Personality Don’t be a robot, yo.@jennita #BlueGlassX

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On All Channels@jennita #BlueGlassX

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It’s a Team Sport@jennita#BlueGlassX

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#WIN

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What’s the point?

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Plus, You Want This…@jennita #BlueGlassX

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A Little of That…@jennita #BlueGlassX

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But *Not* This… Community = Emotion @jennita #BlueGlassX

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Don’t Just Take My Word For it (or anyone elses)

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Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita