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Fact Sheet - April 2012

                                                      4.62B Public Tweets                                                                                                                                                               72M Public Comments
                                                                                               (173% YOY)                                                                                                                                                                                                        (N/A)

          Social TV                                                                                                                                                                       Social TV

                                  68.9M Tweets                                                             (924% YOY)                                                                                    1.00M Comments                                                                         (120% YOY)

                                            7.3M                 Uniques                                   (221% YOY)                                                                                                      581K                        Uniques                                      (86% YOY)

                                                                                    48% (M) 52% (F)                                                                                                                                                                   74% (M) 26% (F)

                                                                                                           Monthly Social TV Comments (M)

   70
  60                                                                                                                                                                                                                                                              924% YOY
   50
   40
   30
   20
  10

              Apr                 May                     Jun                       Jul                    Aug                    Sep                           Oct                      Nov                         Dec                    Jan                    Feb                        Mar                         Apr
                                                                                                                                                                                                                                            2012

                                                                                                            Daily Social TV Comments (M)
   4.5
                                                                                                                                                                                                                                                                             69.9M Comments
   4.0
   3.5                                                                                                                                                                                                                                                                            53% Primetime
   3.0
   2.5
   2.0
   1.5
   1.0
   0.5
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                                  116                                                                                                            8,048                                                                                                                 86,889
                            Networks                                                                                                                        Shows                                                                                                             Telecasts

               TOP 10 NETWORKS                                                                                                               TOP 10 TELECASTS                                                                                                                                       # Comments
                                                                                     # Comments

          1             ESPN                                                               7,439,382                                         1              2012 NFL Draft: First Round (ESPN)                                                                                                       1,917,640
          2             ABC                                                                    5,917,496                                     2              NCAA Basketball: Kansas vs. Kentucky (CBS)                                                                                                   1,452,970
          3             TNT                                                                    4,937,148                                     3              NBA: Thunder vs. Lakers (ABC)                                                                                                                1,287,400
          4             CBS                                                                    3,635,889                                     4              NBA: Knicks vs. Heat (ABC)                                                                                                                   1,196,220
          5             NBC                                                                    2,778,650                                     5              2012 Masters Tournament: Final Round (CBS)                                                                                                     875,606
          6             FOX                                                                    2,560,019                                     6              NBA: Heat vs. Bulls (TNT)                                                                                                                      780,391
          7             NBC Sports Network                                                     2,502,256                                     7              NBA: Knicks vs. Heat (TNT)                                                                                                                     677,714
          8             OXYGEN                                                                 2,255,398                                     8              47th Annual ACM Awards (CBS)                                                                                                                   676,441
          9             ESPN2                                                                  1,884,649                                     9              The Bad Girls Club (Oxygen)                                                                                                                    670,948
          10            MTV                                                                    1,462,001                                     10             NBA: Clippers vs. Grizzlies (TNT)                                                                                                              579,131

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Social TV Fact Sheet: April 2012

  • 1. Fact Sheet - April 2012 4.62B Public Tweets 72M Public Comments (173% YOY) (N/A) Social TV Social TV 68.9M Tweets (924% YOY) 1.00M Comments (120% YOY) 7.3M Uniques (221% YOY) 581K Uniques (86% YOY) 48% (M) 52% (F) 74% (M) 26% (F) Monthly Social TV Comments (M) 70 60 924% YOY 50 40 30 20 10 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2012 Daily Social TV Comments (M) 4.5 69.9M Comments 4.0 3.5 53% Primetime 3.0 2.5 2.0 1.5 1.0 0.5 !"#"#$% !"$"#$% !"&"#$% !"!"#$% !"'"#$% !"("#$% !")"#$% !"*"#$% !"+"#$% !"#,"#$% !"##"#$% !"#$"#$% !"#&"#$% !"#!"#$% !"#'"#$% !"#("#$% !"#)"#$% !"#*"#$% !"#+"#$% !"$,"#$% !"$#"#$% !"$$"#$% !"$&"#$% !"$!"#$% !"$'"#$% !"$("#$% !"$)"#$% !"$*"#$% !"$+"#$% !"&,"#$% 116 8,048 86,889 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 ESPN 7,439,382 1 2012 NFL Draft: First Round (ESPN) 1,917,640 2 ABC 5,917,496 2 NCAA Basketball: Kansas vs. Kentucky (CBS) 1,452,970 3 TNT 4,937,148 3 NBA: Thunder vs. Lakers (ABC) 1,287,400 4 CBS 3,635,889 4 NBA: Knicks vs. Heat (ABC) 1,196,220 5 NBC 2,778,650 5 2012 Masters Tournament: Final Round (CBS) 875,606 6 FOX 2,560,019 6 NBA: Heat vs. Bulls (TNT) 780,391 7 NBC Sports Network 2,502,256 7 NBA: Knicks vs. Heat (TNT) 677,714 8 OXYGEN 2,255,398 8 47th Annual ACM Awards (CBS) 676,441 9 ESPN2 1,884,649 9 The Bad Girls Club (Oxygen) 670,948 10 MTV 1,462,001 10 NBA: Clippers vs. Grizzlies (TNT) 579,131