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Unniched ignite gamification_10252011
1. unNiched(micro):
Scratch, Sniff and Learn
āToward the Storification and Gamification of Healthā
Michael Spitz, VP Engagement | Ignite Health
October 25, 2011
New York, NY
2. Overview
ā¢ Scratch It!
ā āGamificationā relevance and definition
ā¢ Sniff It!
ā āHealth gamificationā application and examples
ā¢ Learn It!
ā Brainstorm and riff on health gamification
ā¢ Imagine It!
ā Ideas about the future of health gamification
4. Scratch It!
ā¢ Why is āGamificationā relevant?
ļ§ $10.5 billion in revenue in 2009, with latest
stats suggesting double that
ļ§ Average age is about 35, with genders split
roughly equally
ļ§ 60% of all adults play several hours a week,
averaging 10K hours before age 21
4
5. Scratch It!
ā¢ What exactly is āGamificationā?
ļ§ Use of game design techniques and
mechanics to connect and engage with
audiences in an otherwise non-gaming
environment
ļ§ Transforms basic messaging and campaigning
to encourage users to make decisions and
participate in desired behavior
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6. Scratch It!
ā¢ āGamificationā prerequisites
ļ§ Emotionally connects with the user through
compelling storytelling, incentives, and
feedback
ļ§ Enables continuous advancement, and fosters
connectivity to user competitors/peers
ļ§ Ultimately results in premeditated user
behavioral modification
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7. Scratch It!
ā¢ āGamificationā best practices
ļ§ Effective gamification finds a balance between
engaging game mechanics and creation of an
experience designed to modify behavior
ļ§ Too much emphasis on gaming aspect will engage
users but compromise behavioral change
ļ§ Too much emphasis on outcome will reduce
engagement and ultimately also compromise
behavioral change
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9. Sniff It!
ā¢ What is āGamificationā for health?
ļ§ Taking otherwise tedious, repetitive, boring, or
even painful routines and transforming them
into an engaging gaming experience
ļ§ Revitalizes basic messaging and campaigning
to encourage users to make decisions and
participate in desired behavior for the
betterment of their health and wellness
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10. Sniff It!
ā¢ Some āGamificationā categories in health
ļ§ Cognitive and emotional health
ļ§ Participatory health
ļ§ Active gaming and fitness (āexergamingā)
ļ§ Rehabilitation games
ļ§ Medical education, training, and simulation
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11. Sniff It!
ā¢ Some āGamificationā examples in health
ā¢ http://www.breakawaygames.com/serious-games/solutions/healthcare/
ā Training simulations, pediatric pain managements
ā¢ http://www.humanagames.com/#/home/
ā Famscape and HorsePower Challenge social gaming
ā¢ http://healthmonth.com
ā Improve diet, fitness, and emotional health through social gaming
ā¢ https://www.superbetter.us/
ā Increase personal resilience through competitive play with friends
ā¢ http://gameful.org/
ā āMetagameā teams to learn more about gaming and create own
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12. Sniff It!
ā¢ Check out this demo of a gamified experience
for Type 1 diabeticsā¦
13. Sniff It!
ā¢ Letās get āhands onā with some health
gamification examplesā¦
āBenās Gameā PC āIron Invadersā iPad
http://www.sfwish.org/site/pp.asp?c=bdJLITMAE&b=81927
15. Learn It!
ā¢ Group brainstorm part 1
ļ§ Are these true examples of the āgamificationā
of health? Which ones educate, and which
ones actually change behaviors?
ļ§ What qualities of the examples weāve seen
make for a particularly good gaming
experience?
ļ§ How might these examples be improved to
heighten engagement while still facilitating
behavioral change?
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16. Learn It!
ā¢ Group brainstorm part 2
ļ§ Letās choose a hypothetical audience and
imagine gamifying their reality
ļ§ Do we start with the game mechanics or the
intended behavioral change?
ļ§ How do we find the right balance between
engagement dynamics and behavioral modification?
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17. Learn It!
ā¢ Group brainstorm part 3
ļ§ What are some health areas where
gamification would be applied?
ļ§ Learning about treatment options
ļ§ Managing side effects
ļ§ Complying and adhering to a medication
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19. Imagine It!
ā¢ Ideas about the future of health
gamificationā¦
ā Integration with #mhealth could create real
time interactivity with biosensors
ā Near field communications (ultra-short wifi)
could eliminate boundary between worlds
ā Evolution of privacy could open more doors to
social gaming and sharing