Louise Winters from BLOOM Worldwide presents a brief deck and video on How to get started with Social Business and what you need to have in place for internal set up and external execution

1. WWW.BLOOMSOCIALBUSINESS.COM
HOW DO I GET STARTED WITH
SOCIAL BUSINESS?
Louise Winters, Head of Client Services

2. WWW.BLOOMSOCIALBUSINESS.COM
8 things you need in place …
Internal
setup
Objec&ves
Technology
Governance
Culture
External
execu/on
Pla8orm
Content
Community
Educa&on
12/07/20132

3. WWW.BLOOMSOCIALBUSINESS.COM
First things first – setting yourself up
internally
• Define
and
agree
your
social
business
KPIs
and
measurements
and
ensure
they
are
in
alignment
with
overarching
business
objec&ves.
OBJECTIVES
• You
need
to
be
prepared
to
listen
to
your
audiences
(see
our
video
on
extrac&ng
business
ac&ons
from
social
data
by
listening
to
your
audiences
for
more
info)
and
that
means
having
a
listening
tool
in
place
and
people
who
know
how
to
use
it
effec&vely.
TECHNOLOGY
• You
must
have
a
governance
policy
in
place
to
advise
employees
on
what
is
and
isn’t
safe
to
do
online
as
representa&ves
of
the
company
and
as
individuals.
GOVERNANCE
• You
need
to
have
awareness
of
social
media
ini&a&ves
across
the
company
to
ensure
you
have
the
support
required
to
respond
to
your
audiences
once
they
realise
you
mean
business.
CULTURE

4. WWW.BLOOMSOCIALBUSINESS.COM
Executing externally with confidence
and flair
• You
need
to
iden&fy
which
pla8orms
are
best
to
meet
your
objec&ves
and
make
sure
they
are
set
up
to
reflect
your
brand
appropriately.
PLATFORM
• You
need
to
make
sure
you
have
a
plan
in
place
and
resources
commi[ed
to
create
high
quality,
interes&ng
and
engaging
content
that
adds
value
to
your
audiences.
CONTENT
• You
need
to
make
sure
that
you
have
trained
community
managers
in
place
to
respond
your
audiences
when
they
interact
with
you,
otherwise
it
will
feel
like
a
one
way
conversa&on
and
your
followers
will
lose
interest.
COMMUNITY
• Ensuring
you
have
training
and
educa&on
that
empowers
employees
to
act
confidently
and
with
enthusiasm
to
represent
your
brand
on
social
channels,
otherwise
5,
6
&
7
will
soon
get
out
of
hand.
EDUCATION