John Murphy is the Head of Multi-Channel at digital agency Bloom Worldwide. He spends his weeks planning projects, consulting with clients, analyzing data and campaign performance, developing digital strategies, and creating presentations. His work involves using various tools to develop insights and recommendations for clients across search, social media, and other digital channels.

1. A week in the
life of an agency
Head of Multi-
Channel
#MyBloom

2. www.bloomworldwide.com
About
John Murphy
Iam currentlyHeadofMulti-
ChannelatBloomWorldwide.
I’madigitalanddataspecialistwith
expertiseandexperienceinallforms
ofdigitalcommunicationsandadata-
driven,results-orientatedapproach
toallmywork.
Asidefromhavingbeeninstrumental
inprojectsthathavewonDMAs,
MarketingWeekEngageAwards,
BiMAsandmore,I’vefeaturedin
BrandRepublic,MarketingMagazine,
RetailTimesandbeyond.
#MyBloom

3. www.bloomworldwide.com
Monday
Plans
Mondayisthedaytoplantherestof
theweek.
I’llhaveteammeetingstomakesure
everyoneknowswhatthey'redoing;
reviewallliveprojectstomakesure
they’reontrackwiththeinsight
we’vedelivered,onscheduletohit
deadlinesandoncoursetoexceed
clientexpectations;andprovide
somedigitalconsultationtothe
clientservicesteamaheadofany
clientengagementsthatmaybe
comingup.
#MyBloom

4. www.bloomworldwide.com
Tuesday
Consultations
It’scrucialtoregularlycheck-inwith
clientstomakesureourdigital
communicationsarealwaysoptimisedfor
customerandbusinessneeds.
OnTuesday,I’llbeataclient’soffices
givingapresentationonwhattheyshould
bedoinginsearch,.We’llalsodiscusshow
besttodividebudget,andtalkthrough
businesschangesandimplementation
planstomakesurewe’reuptospeedon
theiractivity,andtheclientcangoaway
andmakeourrecommendationshappen
smoothlyandefficiently.
#MyBloom

5. www.bloomworldwide.com
Wednesday
Numbersand
performance
#MyBloom
Wednesday–themediandayofthe
workweek.Whatbetterdaytowork
onsomenumbers?
Thismightbedevelopingand
implementinganattributionmodel,
deliveringcriticalinsightsfrom
businessintelligence,forecasting
trendsbasedonhistoricaldata,
evaluatingandreportingonclient
campaignperformanceortryingto
breakmypersonalrecordfornumber
ofbiscuitseaten.
Normallyit’sthelatter.

6. www.bloomworldwide.com
Thursday
Strategyandaction
OnThursday,I’llplantmyselfinfrontofa
screenandworkonsomedigitalstrategies.
Thiswillinvolvegettingkneedeepintosome
tools(webanalytics,sociallistening,audience
profiling,searchevaluationandmanymore)
andmarryingtheinformationtheygiveme
withclientobjectivestoproducetrail-blazing
strategies. Crucially,I’llmakesureit’sclear
whatclientsneedtodotomakethese
strategieshappen,sothey’remorethanjust
ideas–they’reactionablebusinessplans.
I’llalsoproduceacreativebrief or2, anddo
somecreativeconceptingtospiceuptheday
andreallypushforinnovative,cuttingedge
digitalactivity.
#MyBloom

7. www.bloomworldwide.com
Friday
Presentations
There’salwayssomethingnew
happening.Andthere’salways
somethingnewerthanthathappening
too.
OnFridayI’llbeputtingtogethera
presentationforanindustryevent,
pressfeatureoraclient’scompany
meetingonthelatestchangesand
expecteddevelopmentsindigital
channels.Orworkingonatrainingdeck
ondigitalintegration,PPC,emailorany
othercombinationofdigitalchannels.
…thenI’llgrababeer.
#MyBloom

8. www.bloomworldwide.com
It’s the WEEKEND!
#MyBloom
Iliketokeepeveryweekend
different(Imayhaveashort
attentionspan!).Aweekend
couldincluderunning,playing
guitar,playinghockey,goingto
somestand-upcomedy,oratrip
uptoLondontocatchupwith
friends.There’llalsobesome
films,acoupleofhoursofgaming,
andcatchinguponanebookor
twothrownintothemix.I’meven
infrontofscreensattheweekend
(myeyeshateme)!

9. About Bloom
BloomWorldwideisaninsight-drivendigital
agencyspecialisinginsocialmedia,searchand
content.
Insight-drivendigital>betterresults
ClientswhobenefitfromthisapproachincludeToyota
across31countriesinEurope,WileyBlackwellglobally
andButlinsintheUK.
#MyBloom

10. Connect with
John
#MyBloom
https://www.linkedin.com/profile/view?id=49976289
@JohnMur3
www.bloomworldwide.com
@bloomworldwide