Your Annual Report: Are You Wasting a Great Fundraising Opportunity?

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The document is a presentation about using annual reports as a fundraising opportunity. It summarizes that annual reports should focus on donors and telling their stories, with gratitude, powerful images and impactful numbers. Dense blocks of text and generic designs should be avoided. Both print and online annual reports are recommended to engage donors through different mediums and tell compelling stories about the organization's mission.

Government & Nonprofit

Your Annual Report:  
Are You Wasting a Great
Fundraising Opportunity?  
 
The presentation will begin shortly.
For best audio quality, dial in by phone. 
(check your email for  
dial-in info from ReadyTalk)

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This presentation is being recorded!  
The recording and slides will be emailed to you.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
For best audio quality, dial in by phone. 
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Before we get started »

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Our guest presenter »
Mary Cahalane
@mcahalane
• 30+ years experience
• nonprofit fundraising consultant,
copywriter, and blogger
• Hands-On Fundraising, provides
Annual giving programs, Donor
communications, Fundraising plans
and program assessments consulting

Annual Reports
Are you wasting a great fundraising opportunity?
© 2018 Hands-On Fundraising

About Mary
• 29 years fundraising for nonprofits
• Principal, Hands-On Fundraising
• Donor communications & fundraising plans
• Committed donor love fanatic – because it works
© 2018 Hands-On Fundraising

Why an annual report?
© 2018 Hands-On Fundraising

Because… DONORS
© 2018 Hands-On Fundraising

Who owns it?
© 2018 Hands-On Fundraising

QUESTION:
Who has the final say on your organization’s annual
report?
A. Executive Director
B. Marketing/Communications
C. Fundraising
© 2018 Hands-On Fundraising

Tooting your own horn can’t compete
© 2018 Hands-On Fundraising

Focus on donors
© 2018 Hands-On Fundraising

Give them the credit
© 2018 Hands-On Fundraising

Ooze gratitude
© 2018 Hands-On Fundraising

Interval House Gratitude Report
~Agents of Good
© 2018 Hands-On Fundraising

Do you need a letter from your ED?
© 2018 Hands-On Fundraising

Smart or dull?
© 2018 Hands-On Fundraising

Your fundraising success
© 2018 Hands-On Fundraising

So many words
© 2018 Hands-On Fundraising

A great story
© 2018 Hands-On Fundraising

A great story…
continued
© 2018 Hands-On Fundraising

Focus on your organization
© 2018 Hands-On Fundraising

Focus on your donors
© 2018 Hands-On Fundraising

Focus on your volunteers
© 2018 Hands-On Fundraising

Emotion rules
© 2018 Hands-On Fundraising

You must let it all hang out
© 2018 Hands-On Fundraising

Tell stories
© 2018 Hands-On Fundraising

Tell stories with text Story here
© 2018 Hands-On Fundraising

Tell stories with text
© 2018 Hands-On Fundraising

Tell stories with images
© 2018 Hands-On Fundraising

Tell stories with numbers
© 2018 Hands-On Fundraising

Looks pretty, but…
© 2018 Hands-On Fundraising

Reverse type = hard to read
© 2018 Hands-On Fundraising

Font choice matters
© 2018 Hands-On Fundraising

Dense blocks of text = hard to read
© 2018 Hands-On Fundraising

And just… no
© 2018 Hands-On Fundraising

Powerful images
Tell powerful stories
© 2018 Hands-On Fundraising

Don’t do this
© 2018 Hands-On Fundraising

Print or online?
© 2018 Hands-On Fundraising

Why not have it all?
© 2018 Hands-On Fundraising

Thank you!
• And special thanks to Ryan McGuire at Gratisography.com for many of the
images in this presentation.
© 2018 Hands-On Fundraising

© 2018 Hands-On Fundraising
www.mcahalane.com
Get free fundraising advice
and insight every week:
Twitter: @mcahalane, Facebook: handsonfundraising

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Your Annual Report: Are You Wasting a Great Fundraising Opportunity?

1. Your Annual Report:   Are You Wasting a Great Fundraising Opportunity?     The presentation will begin shortly. For best audio quality, dial in by phone.  (check your email for   dial-in info from ReadyTalk)

2. 3 This presentation is being recorded!   The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone.  (check your email for dial-in info from ReadyTalk) Before we get started »

3. 3 https://bloomerang.co/demo/video

4. 3 Our guest presenter » Mary Cahalane @mcahalane • 30+ years experience • nonprofit fundraising consultant, copywriter, and blogger • Hands-On Fundraising, provides Annual giving programs, Donor communications, Fundraising plans and program assessments consulting

6. About Mary • 29 years fundraising for nonprofits • Principal, Hands-On Fundraising • Donor communications & fundraising plans • Committed donor love fanatic – because it works © 2018 Hands-On Fundraising

62. Questions?

63. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Daily blog post •Weekly webinars •Templates •Guides

64. Upcoming free webinars » 7/12, 1pm eastern The Secret Thing That Is Holding You Back In Your Nonprofit Career Mazarine Treyz https://bloomerang.co/resources/webinars

Your Annual Report: Are You Wasting a Great Fundraising Opportunity?

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