1. UNFORGETTABLE EVENTS -
CREATING A UNIQUE DONOR
EXPERIENCE

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3. POLL QUESTION:
Which aspect of donor experience
do you think has the most impact on
event success?
– Personalization
– Immersive Activities
– Storytelling
– Seamless Technology
– Unique Themes

4. Agenda
Understanding Donors
Crafting Captivating
Experiences
Power of Storytelling
Practical Implementation

5. UNDERSTANDING DONORS -
IMPORTANCE OF EMPATHY AND
PERSONALIZATION

6. EMPATHY
Reasoning & Motivation

7. Donor Reasoning
Donors are more likely to give to…
• Causes that they understand and believe in.
• Causes that they believe are important and that are making a difference.
• Organizations that they trust and believe are using their money effectively.
• Causes that they can afford to support.
• Causes that they have a personal connection to, such as a cause that has
affected them or their loved ones.

8. Donor Motivations
• Altruism - the desire to help others and make a difference in the
world.
• Reciprocity - the feeling of obligation to give back to a community or
organization that has benefited them in some way.
• Self-interest - the desire to get something in return for their donation,
such as a tax deduction or a sense of satisfaction.
• Social pressure - the feeling that they should give because others are
doing so.

9. PERSONALIZATION
Tact, Tone, and Timing

10. ■ Tact – the definition of tact is sensitivity in
dealing with others or with difficult issues.
■ When conversing with donors, remember
how the world has changed in the last few
years.

11. Why Storytelling is Important to Your Ask
How to Use Tact: Choose your words carefully, and predict
worse-case scenarios.
Avoid: Everything your company does online/social media is
reviewed by prospects AND funders.
TACT

12. Tone – Your voice and words control the conversation.

13. TONE
How to Monitor your Tone:
Virtual conversations can be hollow.
Use inflection, expression and
visual images to convey your story
Avoid: Monotone voice, same facial
expression, acronyms, and buzz
words.

14. Timing - Be strategic in
your process when
communicating with the
donor.

15. TIMING
How to choose the Timing of your Ask:
Remember the times we live in;
choose the time of day/season/year
your story should be told
Avoid: tread carefully on current and
political issues. Consider what
donors are dealing with.

16. CRAFTING CAPTIVATING
EXPERIENCES: UNLEASHING
CREATIVITY TO DELIGHT DONORS

17. Virtual/In-Person/Hybrid
■ Zoom Briefings
■ Company Updates
■ Donor Meet-n-Greet
■ Campaign Announcements
■ Year-End Giving
■ Giving Days (Create your own!)
■ Virtual Gala
■ Online Newsletter
■ Livestreaming Benefit Concert

18. Fundraising Event Tips
■ THEME is the most important part
■ Go Hybrid
■ Virtual giving option
■ Video, video, video
■ Raffle, auction and announcements make or break your program
■ Speaker selection

19. Creative Ideas for Fundraising
1. Around the World Experience: Set up different sections
representing various countries or regions. Attendees can sample
international cuisines, enjoy cultural performances, and learn about
different causes worldwide.
2. Art Auction and Gala: Showcase local artists' works through a silent
or live auction. Pair the art display with a gala event, and attendees
can bid on their favorite pieces.
3. Enchanted Community Garden: Create a magical garden
atmosphere indoors with decorations, lights, and different elements.
This setting can offer a unique and enchanting ambiance.

20. Creative Ideas for Fundraising
4. Time Travel Gala: Take attendees on a journey through the
company’s history different historical periods. Each section can
have themed decorations, activities from that era.
5. Theatre Night: Host an elegant evening music.
6. Technology and Innovation Showcase: Highlight the latest
technological advancements. Showcase products, apps, and
gadgets.

21. THE POWER OF STORYTELLING:
INSPIRING EMOTIONAL
CONNECTIONS

22. STEP 1 Use everyday stories to show
impact.

23. STEP 2 Focus on the funder’s initiatives.

24. STEP 3 Choose a story that is
ethical and uplifting.

25. STEP 4 Highlight people with real needs,
your organization can meet.

26. STEP 5
• People remember good stories;
• Stories differentiate you from the crowd;
• Stories will improve your outreach and
fundraising efforts.
.

27. PRACTICAL IMPLEMENTATION:
TIPS FOR YOUR
FUNDRAISING EVENTS

28. 3 SIMPLE TIPS FOR YOUR FUNDRAISING EVENTS
1. Committee: Assemble a VIP host committee with community
members and business leaders. Their involvement not only lends
credibility to your event but also expands your reach through their
networks.

29. 3 SIMPLE TIPS FOR YOUR FUNDRAISING EVENTS
2. Marketing - Create interest by sharing behind-the-scenes event
happenings and campaign progress. This generates excitement and
encourages early participation.

30. 3 SIMPLE TIPS FOR YOUR FUNDRAISING EVENTS
3. Experience: Design a unique donor recognition area that tells a story.
Use multimedia elements like photos, videos, and quotes to showcase
the impact of donors' contributions. This provides a tangible reminder of
the difference they're making and encourages continued support.

31. Something Different…
Interactive Fundraising Wall: Create a
fundraising wall with interactive
elements. Attendees can choose a
donation level and place a card on the
wall. This dynamic display encourages
participation and showcases the
collective support.

32. Summary
■ The Reason, Why or Motivation
■ Tact, Tone and Timing
■ Creative Fundraising
■ Nonprofit Storytelling
■ Practical Implementation

33. Keynote Speaker & Assertive Ask@ Founder
“Speak Without Fear”
FundJoy LLC
kristalfrazier.com
speak@kristalfrazier.com
LinkedIn: /kristalfrazier