1.
Frank Mumford, CFRE
VP of Customer Success
Presenter
frank@gratavid.com

2.
Bring human connection
to a digital world.
Gratavid's Mission

3.
Gratavid
+
Bloomerang

4.
Simplify through automation
Q&A
Celebrating milestones
3
4
2
Today's
Agenda
Donor life cycle and retention
1

5.
DONOR LIFE CYCLE

6.
Kindful-The Ultimate Guide to Optimizing Your Donor Lifecycle

7.
The cost of acquiring new donors
can be 50-100% more than the
dollars given by them
Double The Donation

8.
"When the well is dry, we know
the worth of the water."
BENJAMIN FRANKLIN

9.
2021 donor retention for first-time
donors was 18%.
Fundraising Report Card

10.
93%
would definitely or probably give again to a charity that provided
a prompt and personal thank you
Donor-Centered Fundraising, Penelope Burk

11.
SO YOU THANKED
YOUR DONOR, NOW
WHAT?

12.
Kindful-The Ultimate Guide to Optimizing Your Donor Lifecycle

13.
THANK YOU
MILESTONES

14.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

15.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

16.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

17.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

18.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

19.
Celebrate giving milestones
First time gifts
Number of gifts
Off schedule gifts
Total lifetime giving
Cumulative annual giving
Years given

20.
Dr. Jen Shang's research shows:
donors pay the most
attention to the thank you
communication.
Source: The Build Good Podcast

21.
NOW WHAT?

22.
AUTOMATION IS KEY

23.
HOW IT WORKS

24.
SCAN HERE

25.
Q&A

26.
THANK YOU