1. Building a Culture of
Philanthropy: Your Work
Through a
Fundraising Lens
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Our guest presenter »
Lani Hart
@GivingTreeAssoc
• Senior Associate Consultant at
Giving Tree Associates
• 10+ years of nonprofit experience
in philanthropy, social
entrepreneurship and leadership
development
• Assistant Director of Talent
Acquisition for The Jewish
Federations of North America,
Assistant Director of Young
Leadership at The Jewish
Federation of Greater Washington

5. Building a Culture of
Philanthropy
Your
Work
through
a
Fundraising
Lens

6. Lani Hart
Senior Associate Consultant
2
ABOUT GIVING TREE ASSOCIATES

7. Culture
of
charity
vs.
culture
of
philanthropy
Define
a
Culture
of
Philanthropy
Leadership,
systems
and
opportuni>es
Ten
Key
Characteris7cs
Align,
understand
and
lead
Role
of
the
Board
How
to
start
today
Easy
Steps
to
Follow
Q&A
3
AGENDA

8. Where is your
organization?

9. 5
41%
50%
20%
14%
Respondents
felt
their
organiza>on
does
not
have
a
culture
of
philanthropy
Execu>ves
“strongly
agreed”
that
they
had
a
culture
of
philanthropy,
compared
to
12%
of
development
directors
Larger
nonprofit
organiza>ons
reported
that
they
lacked
a
culture,
compared
to
38%
of
smaller
organiza>ons
Development
Directors
dislike
asking
for
money,
while
18%
of
execu>ve
directors
feel
the
same
way.
Source: Under Developed: A National Study of Challenges Facing Nonprofit Fundraising
Nonprofit Views on Culture of
Philanthropy

10. “Culture of Philanthropy refers to a set
of organizational values and practices
that support and nurture development
within an organization.”
Jeanne
Bell
and
Marla
Cornelius
-­‐
CompassPoint
6

11. Defining
Fundraising
01
Transac7onal
Once
a
year
One-­‐Step
One-­‐Ask
One-­‐Dimensional
Contact
02
Rela7onship
Based
Year
round
Gradual
Open-­‐Ended
Mul>-­‐Dimensional
Process

12. Culture
of
Charity:
• Passively
receive
giZs
• Focus
on
fundraising
transac>ons
• Short-­‐term,
fiscal
year
based
organiza>onal
needs
Culture
of
Philanthropy:
• Ac>vely
pursue
philanthropic
investments
• Transforma>onal
events
• Longer-­‐term
societal
needs
8
What
is
the
difference
between
a
culture
of
philanthropy
vs.
culture
of
charity?
Building a Culture
of Philanthropy

13. Defining Culture
Attitudes
9
Beliefs
Behaviors

14. Fund
development
valued
as
mission
aligned
program
Shared
accountability
for
fundraising
Systems
and
technologies
support
donors
Demonstrated,
ar7culated
need
for
support
10
Key Characteristics
Culture of Philanthropy
Clear
and
concise
mission
and
vision

15. Engaged
professional
and
lay
leadership
Quality
programming/
reputa7on
of
leadership
Commitment
to
dialogue
and
stewardship
Donors
with
capacity
and
interest
Opportuni7es
for
engagement
11
Key Characteristics
Culture of Philanthropy

16. Understand
their
role
in
building
culture
Can
ar>culate
case
for
support
Lead
by
example
Confirm
importance
of
fundraising
Align
advancement
goals
with
strategic
direc>on
The
whole
board
is
involved
12
The Role of the Board

17. 1
2
Start
tomorrow
=
Day
1
Focus
on
the
ten
key
characteris>cs
Long
Term
Planning
and
Thinking
3
Conduct
an
assessment
of
your
organiza>on
4
ShiZing
to
a
culture
of
philanthropy
13
Next Steps

18. Q&A

19. Thank You!
Lani Hart
lani@givingtreeassociates.com
15

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