1013 Academy slides

1. Frank Mumford, CFRE
VP of Customer Success
Presenter
frank@gratavid.com

2. Bring human connection
to a digital world.
Gratavid's Mission

3. Gratavid
+
Bloomerang

4. Thanking on Giving Tuesday
Q&A
Creating Giving Tuesday Awareness
Today's
Agenda
Giving Tuesday's Opportunity
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5. NOVEMBER 29, 2021

6. GivingTuesday 2021 was the
biggest day of the year for donor
acquisition.
GivingTuesday.org

7. 79.2 percent of volunteers make a
donation on Giving Tuesay
Volunteer Hub-23 GivingTuesday Stats You Didn't Know

8. On Giving Tuesday, 75 percent of
one-time donations are made by
first-time donors.
Classy - New Data Reveals Giving Tuesday Is a Goldmine of New Donors

9. 2020 donor retention for first-time
donors was 19%.
Association of Fundraising Professionals

10. WHY DONORS STOP GIVING
ORGANIZATION DID
NOT COMMUNICATE
IT'S EFFECTIVENESS
#1

12. OUR BRAINS FILL IN GAPS

13. IF YOU DON'T TELL
YOUR STORY,
SOMEONE ELSE WILL

14. VIDEO CAN HELP

15. One minute of video is worth
1.8 million words.
Sprout Video - The Psychology of Video

16. Viewers retain 95% of a message when
they watch it in a video, compared to
10% when reading it in text.
Popvideo - Why Video Content Has the Highest Retention Rate

17. HOW TO AUTOMATE

18. GIVING DAY
AWARENESS

19. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, and celebrities

20. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, and celebrities

21. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, and celebrities

22. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, and celebrities

23. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, and celebrities
52% of people participating
in GivingTuesday say that
they’re doing it because
they want to be a part of
something bigger.
Horizons Media 2019

24. Creating awareness
Start sending reminders today
Segment
Share previous year impact
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
Utilize leadership, board members,
clients, students, staff, and celebrities

26. THANKING ON
GIVING TUESDAY

27. 93%
would definitely or probably give again to a charity that provided
a prompt and personal thank you
Donor-Centered Fundraising, Penelope Burk

28. Dr. Jen Shang's research shows:
donors pay the most
attention to the thank you
communication.
Source: The Build Good Podcast

29. $1.25-$1.50
cost to raise a dollar through donor acquisition
AFP International

30. $.25
direct mail renewal cost to raise a dollar
AFP International

31. THE THANK YOU IS AN
OPPORTUNITY

32. "Thanking is not about the past,
it’s about the future."
JOHN HAYDON

33. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Phone call
Handwritten card
Automated thank you receipt

34. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Phone call
Handwritten card
Automated thank you receipt
Personalized video

35. "It takes me less time to do a personal video than to
write, edit and send letters that are not as personal. My
donors are super impressed with my Gratavids and
mention they have never felt so seen and appreciated."
Mike Salley
Show Mercy International

36. Get started now
Automate the thank you process
Tell your story with video
In conclusion

37. SCAN HERE

38. SCAN HERE

39. THANK YOU

40. CONNECT WITH ME
linkedin.com/in/Frank-Mumford
Frank@Gratavid.com
Gratavid.com