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How to Make the Most out of Yoast SEO

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Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.

With so many options on Yoast SEO, there’s a lot to get confused about.

I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.

Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.

Beginners and Intermediate content creators and bloggers welcome.

Originally presented at WordCamp Miami 2016

Publicada em: Tecnologia

How to Make the Most out of Yoast SEO

  1. 1. How to Make the Most out of Yoast SEO by Nile Flores @blondishnet http://blondish.net
  2. 2. Objective ❏ Go over some basic SEO tips ❏ Go over a few MUST dos and basic best practices for Yoast SEO @blondishnet
  3. 3. Understand Google First Google isn’t the enemy as you some of you may believe. “Google's mission is to organize the world's information and make it universally accessible and useful.” https://www.google.com/about/company/ @blondishnet
  4. 4. Linking is Important! If you want Google to find you, you need to be linking. Google follows the links. ❏ Navigation menu ❏ Breadcrumbs ❏ Internal links from one page or post to another ❏ External links from other websites @blondishnet
  5. 5. How does Google determine what to list, and where? Search results are determined by what fits your search terms best. Links to well written content, links from other websites (also knowns as off-page factors), and content that is shared well, may rank better than other websites. @blondishnet
  6. 6. Basic SEO Tips ❏ Write natural, and let your blog voice shine through ❏ Use keyword research to cover topics that your niche needs in order to target and bring in readers/ subscribers/ buyers ❏ Title is 50-60 characters ❏ Put your keywords toward beginning of post ❏ Write an engaging title @blondishnet
  7. 7. Cool and Free SEO Resource Links ❏ Blog Title Generator - http://bit.ly/1QiL7zE ❏ Google Adwords Keyword Planner - https://adwords.google.com/KeywordPlanner ❏ Yoast Suggest - https://yoast.com/suggest/ ❏ Google Trends - https://www.google.com/trends/ @blondishnet
  8. 8. More Basic SEO Tips ❏ Have an About page and a Contact page. ❏ Video, audio/ podcast, image/ infographics should be accompanied by some text. ❏ Link to external to resources to enhance your own content. ❏ Make sure your site is mobile responsive. ❏ Site speed is important. Under 4-second page load time is ideal. @blondishnet
  9. 9. Last Slide on Basic SEO Tips… Promise! ❏ Have a balanced site structure, like a pyramid. ❏ Have a clear navigation. ❏ Do submit your website to Google Search Console. ❏ Don’t 301 redirect all your 404s to the homepage. ❏ Have a clear permalink structure https://yoast.com/how-to-clean-site-structure/ @blondishnet
  10. 10. Yoast SEO Yoast SEO is a tool to help you optimize your website’s content to be seen more favorably by Google. @blondishnet
  11. 11. Yoast SEO: What Areas Can You Optimize? ❏ Real time page analysis tool ❏ Edit titles and meta descriptions ❏ Robots meta settings ❏ XML Sitemap ❏ Breadcrumbs ❏ Social Integration ❏ Google Search Console integration ❏ Edit robots.txt and .htaccess file ❏ RSS Optimization ❏ Canonical links @blondishnet
  12. 12. Yoast SEO: Real Time Page Analysis Tool (1)
  13. 13. Yoast SEO: Real Time Page Analysis Tool (2)
  14. 14. Yoast SEO: XML Sitemap
  15. 15. Yoast SEO: Titles and Meta Description
  16. 16. Yoast SEO: Social Profiles and Open Graph (1)
  17. 17. Yoast SEO: Social Profiles and Open Graph (2)
  18. 18. Yoast SEO Best Practices: Gamification That green light might be tempting to try having, but sometimes it can harm more than hurt. Think of the page analysis tool as a suggestion, not an absolute must. Write naturally, and don’t force content or take away specific content just to get all green lights. https://yoast.com/want-green-bullet-wp-seo/ @blondishnet
  19. 19. Yoast SEO Best Practices: Titles and Descriptions While Google ultimately makes the decision on what the best title for your article is, don’t give up! Make sure to set your titles and metas templates in your WordPress admin (SEO > Titles & Metas) Sometimes you will need to edit the individual post or page titles if you need it to be different from your settings. https://yoast.com/google-page-title/ @blondishnet
  20. 20. Yoast SEO Best Practices: XML Sitemaps Enabling the XML sitemap feature is half the work. Don’t forget to submit it to Google Search Console (formerly Google Webmaster Tools) @blondishnet
  21. 21. Yoast SEO Best Practices: Images ❏ Don’t forget to label your alt tags in your images. ❏ Don’t use huge images. Scale or resize them. ❏ Label the image file with the keyword. More about image optimization: https://yoast.com/image-seo/ http://bit.ly/1Wn82OK@blondishnet
  22. 22. Yoast SEO Best Practices: Don’t block your CSS or JS files Google can’t crawl your site and render it properly. https://yoast.com/dont-block-your-css-and-js-files/ @blondishnet
  23. 23. Yoast SEO Best Practices: Write at least 300 Words 300 is the minimum magic number of words you should be writing. This includes for products, images, video, and audio content. Don’t just post them alone.
  24. 24. Yoast SEO Best Practices: Have a Mobile Ready website More and more people are using devices other than a desktop or laptop. Make sure your website has a responsive design.
  25. 25. Yoast SEO Best Practices: Accessibility really does matter! Just because you can surf your own website, doesn’t mean everyone surfs and processes your website in the same manner. Make sure your site is accessible. https://yoast.com/accessibility-matters/ @blondishnet
  26. 26. Yoast SEO Best Practices: Make Your Posts Easy to Read Break paragraphs up. Vary the length of the paragraph. Walls of text are daunting to read. Don’t use a lot of big and fancy words. Your readers need to understand you. The exception is if your target audience is of the academic community. @blondishnet
  27. 27. Good news! Yoast has videos available to learn more about Yoast SEO for WordPress! http://bit.ly/1LJVpgD
  28. 28. 15 Things You MUST Do With Yoast SEO for WordPress If you want to take on adjusting your Yoast SEO plugin’s settings, here’s an in-depth checklist of 15 MUST Do actions. http://bit.ly/2dFZNBN
  29. 29. Thanks! Nile Flores http://blondish.net Please subscribe to my newsletter for weekly tips. Twitter: @blondishnet LinkedIn: http://linkedin.com/in/blondishnet SlideShare: http://slideshare.net/blondishnet