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Joining The Conversation

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Laurence Borel
Laurence Borel

Presentation I gave at Smart Marketing Warriors - July 2009

BusinessNews & PoliticsTechnology
1 of 17
Joining the conversation Using Social Media to Market your Business
[object Object],[object Object]
What is web 2.0 (aka the Social Web)?
The Social Web is…. ,[object Object],[object Object],[object Object],[object Object],A new element in the marketing mix
Goals for the Social Web for businesses ,[object Object],[object Object],[object Object],[object Object]
Tools of the trade
Tools of the trade Monitor Participate Find and share great content Publish www.search.twitter.com
Building your strategy
Building you strategy ,[object Object],[object Object],[object Object],[object Object]
1) Who will you reach? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) What will you publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) How will you measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4) Steps to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In a nutshell… ,[object Object],[object Object],[object Object],[object Object],[object Object]
In a nutshell… (cont) ,[object Object],[object Object],[object Object],[object Object]
Want to know more?
Thanks for listening www.laurenceborel.com

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