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Build a Shareable
Online Success Story
 Rob Swick


Newfoundland & Labrador   Rocky Harbour
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Conversion Make-overs


             Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Conversion Elements
 1. Strong Image
 2. Appealing Content
 3. Clear CTAs




                        Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Build a Shareable Online Success Story
Workshop




   Build a Shareable Online Success Story
tool navigation
 logo


                                     main images / visual message

main navigation


Heading
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voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint
occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia
animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita
distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil
                                                                                                 image
impedit quo minus id quod maxime placeat facere possimus, omnis voluptas
assumenda est, omnis dolor repellendus.




      call-to-action                              call-to-action                            call-to-action




                                                          Build a Shareable Online Success Story
Workshop

1. Choose a channel (Facebook, Twitter, YouTube, Blog)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea




                                          Filling the Funnel
http://lh3.ggpht.com




                       Next Up
                       Powerful (and Free) Online Tools


                                               Build a Shareable Online Success Story

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Build a Shareable Online Success Story - Rocky Harbour, NL