Boss convincing reasons to invest in search engine optimization. Why it's important to consider a SEO strategy first before your social media strategy or viral marketing strategy.
3. SMB Invest More in Digital Media Investment in Online Media Surpasses Traditional Media for First Time among Small-Business Advertisers (Source: Local Commerce Monitor: 2007-2009)
25. Let us know if we can help… Brooke Spilberg Senior Search Marketing Strategist B Line Marketing 800-356-4319 x12 [email_address]
Editor's Notes
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In this survey of 302 SMBs, the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while that of traditional media decreased from 74 percent to 69 percent during the same period. Penetration is defined as the percentage of SMBs using a given type of media, irrespective of spending level.
*According to advertisers, PPC and SEO delivers the highest ROI out of all of the advertising vehicles. This is over email marketing, conferences, PR and direct mail. (source: eMarketer, 2007)