2. HISTORY
In 1890 Albert Eadie and R.W. Smith started
company by name “The Enfield Manufacturing
Company Limited” At Redditch,
Worcestershire, England
MOTTO
“Made like gun ,goes like bullet”
Brand name royal Enfield
was licensed by crown in 1890
3. Beginning
First world war
1914- royal Enfield supplied motor cycle 225cc to
British war
Inner war
1921 supplied 976cc
1924 – 350cc motorcycles supplied
1928- “saddle tank’
1931 Albert eadie and R.W smith founder of the
company
Second world war
1939- British manufacturer military motor cycle
1999 royal Enfield name changed from Enfield India
1967 -the royal Enfield name and rights had been
purchased by MATT HOLDER and his son DAVID HOLDER
4. INDIAN CONNECTION
• Indian connection
• Established in 1955 -> India
– Headquarters -> Chennai
9acres
Branch-oragadam 50
acres
1955: Enfield India limited is
incorporated as a public limited
company and becomes the
country’s first four-stroke
motorcycle manufacturer.
163 bullet 350cc motorcycles
are produced during the first
period
1949:
The 350cc bullet is launched in
India, when madras motors won
an order from the Indian army
for the supply of motorcycles.
Post millennium
• 2002- Launch of India’s first
cruiser
• 2003- First Rider Mania in Goa
• 2005- Fifty glorious years in
India
• 2010- Successful migration of
entire product line to UCE
5. Eicher group
• It is the one of the India's leading automotive
group
1990 – Enfield India entered into Strategic
alliance with Eicher group
• 1994- Merger into Eicher Group and
conversion into Royal Enfield from Enfield
India
• 1996- impose stringent norms for emission RE
6. VISION AND MISSION
VISION
• “To be recognized as the industry leader
driving modernization in biking in India and
the developing world”
MISSION
• “Aims to continuously improve biking
efficiency in India and developing markets.
Customers are the integral part of the
Organization & Creating a Family of Bikers
Bond”
7. COMPANY FACT
• Royal Enfield first start by manufacturing of cycle
• In 1904 -they made their four wheel vehicle
• In 1914 -their motorcycle are used for world war first for
British solider
• In 1940- the bike are use for world war two known by the
name AIRBOME
• In 1970 -British plant ceased and the company was
dissolved in 1971. Enfield of India brought right to use
Royal Enfield
8. • 2002 the first Indian Cruiser bike launch
THUNDER BIRD and its awarded by BBC wheel
award
• The only motorcycle company to be certified with
the coveted ISO 9001 and ISO 14001 for quality
and environmental systems
• Today, Royal Enfield is considered the oldest
motorcycle model in the world still in production
and Bullet is the longest production run model
13. BOARD OF DIRECTORS
President
(sss)
COC
chief operating
officer
CFO
Chief financial
officer
CHRO CSR
Head
(SSS)
Group
manager
Team
manager
manager
Dept.
manager
Asst.
manager
executive
Head
Quality
Head
project
Head
QA
Head
MSE
CITO
Chief info
technology
officer
Head
finance
Head
HR
IR
Team
manager
Assistant
manager
executive
Head
-HT
General
manager
Assistant
manager
15. UNION
• The trade union plays vital role in the industrial relations
of an organization. Royal Enfield has only one trade union.
• The trade union consists of
-president
- secretary,
-two joint secretaries
- one treasurer
They are the members of various political parties
• Started at 1966
• The union had a license from government
• there are totally 98 workers who were currently working
16. Occupational health centre
• This occupational health centre for trainees,
workmen’s and executives
• Monthly special camp for on role employs and staffs
• Monthly ones health hygiene check up for canteen
workers
• Maintain health records for employee
• First aid therapies are given to trainees
• Routine survey are maintained
• (Form 19-pre employment check up)
• (Form 17-hazardous process for every 6 months)
17. Recruitment
• ITI/Diploma
• Trainees has to work for 9months both (CTA/DTA)
• CONTRACTORS -13 ENTERPRISES
Employees were working under the contract
General info about apprentice
• Department assessment
• Attendance
• Company mapping
• Written test
• Interview assessment
B-FIT assessment test(behavioral assessment)
Team orientation
Result orientation
Emotional management
compliance
Change orientation
Work place
18. Time office
• time office of set up to take care of
the time keeping of the employees
• payroll,
• workman incentives, statutory
ESI-PF,
• gratuity,
• annual returns,
• agreements,
• bonus, etc.
• canteen
• The company provided food
facilities for all employees at
subsidized
Safety and environment policies
• ISO-9000: to maintain a quality
assurance system for
manufacturing and service
industries.
• ISO-14000: focus on environmental
management system
• OSHA’s standard: to assure safe and
healthful workplace by setting and
enforcing standards, and by
providing training, outreach
education and Assistance.