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Entrepreneurship in theSoutheast Asian market Bernard Leong Co-Founder 1

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The actual topic is too wide, so I shall narrow the scopeFocus on Consumer Internet (Social Media, Mobile-Web, Local, E- Commerce) and Enterprise (Cloud Computing) 2

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The Southeast Asia market appears to be “fragmented” Total Population: 613M 4th most populated place after Facebook, India and China Total Mobile Subscribers: 550M ~11% GloballyTotal Internet Subscribers: 139M ~15% of Asian Internet Users (including China & India) 3

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The Southeast Asia is the new frontier for Digital & Mobility 200 Mobile Penetration (%) Internet Penetration (%) 150 100 50 0 Indonesia Malaysia Philippines Singapore ThailandSmartphone 9% 14% N/A 54% 13% Sources: Wired, TomiAnohen Consulting 4

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The Southeast Asia is the new frontier for Digital & Mobility 150 Mobile Penetration (%) Internet Penetration (%)112.5 7537.5 0 Cambodia Laos Myanmar VietnamMyanmar - emerging market since opening up politically this year. 5

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The Southeast Asia market is friendly to US technology companies Penetration (%) % 60 58.4 56.1 45 42 30 26.5 19.9 15 17 0 Brunei Singapore Malaysia Philippines Thailand IndonesiaNumber ofFacebook 0.2M 2.6M 12M 27M 13.3M 41M Users 6

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Early adopters are friendly to other US services in Southeast Asia 3M+ members in Southeast Asia 11.4M+ members in Southeast Asia (excludes Vietnam, Laos, Myanmar) 6M+ members in Southeast Asia (excludes Vietnam, Laos, Myanmar)Sources: LinkedIn, Symocos & Olivia Woods 7

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The Southeast Asia is the new frontier for Digital & Mobility “The Digital Media Habits & Attitudes of Southeast Asians Consumers”, Nielsen, Oct 2011 8

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Singapore is the preferred regional HQ for Finance, IT & MediaHowever, the local offices for global tech companies are mainly sales, business development & marketing. 9

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The Southeast Asia VC industry is primitive & non-existent Lack of Exits in the range of US$100M 10

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Exits rarely happened for Southeast Asia except very few instances Acquired by Acquired by 2010 Most are undisclosed i.e. it’s not a huge acquisition. 11

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Groupon Clone Wars in Southeast AsiaGroupon’s strategy focused on the 4th and 5thstrongest player and acquired them at low cost. 12

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Samwer Brothers are now in town with a clear SEA strategy ... 13

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Interesting Companies from US are in Singapore ... Greylock, Andressen Horowitz, Neoteny Labs &Charles River Ventures funded US$4.3 Series A round 14

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Interesting Companies from US are in Singapore ...• 50M registered users: IM, microblogging, games, virtual gifting & picture sharing•Funded by Accel, Redpoint, DCM, Gree & an Indonesian entrepreneur - 3rd round offunding US$8-9M 15

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Rise of Venture Incubators Start-ups Graduated: Just Started 1st Batch Status not known yet 40 Companies and 46 Founders 16

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Interesting Tales from Malaysia• Acquire Friendster for US$39.5M• Online Payments• Now owns 0.16% now worth US$160M 17

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Indonesia is the next big market E-Commerce Platform 9K active shops 200K active products listedFunded by East Ventures & recently closed US$700K with Cyberagent Ventures 18

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Indonesia is the next big market Platforms: 16K users 325K challenges completed 19

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Indonesia is the next big market 20

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What’s missing in the ecosystem? Series A Funding Gap Talent to Scale Companies Business Operators as VCs 21

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Are we ready yet? Probably yes ...“Life offer no guarantees. But it does offer strategies formanaging the odds, indeed, even managing luck. Theeseence of “managing luck” involves four things: (1)cultivating the ability to zoom out to recognize luck when ithappens, (2) developing the wisdom to see when, and whennot, to let luck disrupt your plans, (3) being sufficiently well-prepared to endure an inevitable spate of bad luck, and (4)creating a positive return on luck – both good luck and bad– when it comes. Luck is not a strategy but getting a positivereturn on luck is”- Jim Collins “Great by Choice” 22

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So watch this space ... Acknowledgements: Saumil Nanavati Rama Mamuaya Daniel Cerventus Willis Wee Gwen Tan 23