Content in a Zombie Apocalypse

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Karen McGrane's talk from Now What 2014.

Internet Tecnologia Negócios

CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane

CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES

The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix

Imitating paper on a
computer screen is like
tearing the wings off a 747
and using it as a bus on
the highway.
—Ted Nelson

STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE

Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles

DON’T CREATE CONTENT FOR A
SPECIFIC CONTEXT.

They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.

If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford

“Beautiful software, even for back-end
users, is becoming an expectation.
We’re moving in this direction
because we now understand that
better content management systems
foster better content.
—Matt Thompson

THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.

OUR FUTURE DEPENDS ON
FIGHTING OFF THE ZOMBIES.

THANK YOU
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149

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Content in a Zombie Apocalypse

1. CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane

2. PRINT

3. WEB

4. MOBILE

5. TABLETS

6. SMART TV

7. IN-CAR

8. STAR TREK COMPUTER

9. GOOGLE GLASS

10. WATCHES

11. STADIUM SCOREBOARDS

12. DIGITAL SIGNAGE

13. REFRIGERATOR

14. TOAST

15. CONTENT EMAIL INTRANET SOCIAL MEDIA MICROSITES MOBILE WEB WEBSITE PRINT TABLET APPS MOBILE APPS BLOGS SMART TV IN-CAR SYSTEMS GOOGLE GLASS DIGITAL SIGNAGE DELICIOUS TOAST WATCHES

16. PROTECT OURSELVES

17. TRUE SEPARATION OF CONTENT FROM FORM

18. The future of content management systems is in their ability to capture the content in a clean, presentation-independent way. —Daniel Jacobson, Netflix

19.

20.

21.

22.

23. THE WEB IS NOT A LASER PRINTER

24. Imitating paper on a computer screen is like tearing the wings off a 747 and using it as a bus on the highway. —Ted Nelson

25. THE PAGE IS DEAD! NOW WHAT?

26. BLOBS vs. CHUNKS

27. STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE

28.

29.

30.

31.

32.

33. SEMANTIC METADATA

34. Ethan Resnick, @studip101 Metadata is a love note to the future. Metadata is the new art direction. Jason Scott, @textfiles

35.

36.

37. CONTENT PACKAGES

38. A PACKAGE OF IMAGE CROPS

39.

40. TRUNCATION IS NOT A CONTENT STRATE…

41.

42.

43.

44.

45. DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.

46. AUTHOR EXPERIENCE

47.

48. They hate all the fields. They say they want Microsoft Word. WYSIWYG is what they understand.

49. If I had asked people what they wanted, they would have said faster horses. —Not Henry Ford

50.

51. “Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content. —Matt Thompson

52. THE WEB ISN’T PRINT.

53. THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

54. OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.

55. THANK YOU @karenmcgrane karen@bondartscience.com www.bondartscience.com +1 (917) 887-8149

Content in a Zombie Apocalypse

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