This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
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Dominate Your Local Market with SEO & Google Places Optimization
1. Company
Dominate Your Local Market with
LOGO SEO & Google Places
www.BlazinMultimedia.com
2. How Search Engines Work
Blazin Multimedia
Company name
• Bots & Spiders Crawl and Index Content
• Parses Data, Recalculates & Reorganizes Constantly
• Bots & Spiders Use An Algorithm to Determine Relevancy
• Algorithm is mathematical formula used to Determine how much
more relevant one site is over another
• More Inbound Links The More Relevant
• The More Authoritative The Source The More Powerful the Link
• The More Relevant the Link Source The More Powerful
• Google Page Rank
• Domain Age & Reputation
3. On- Page Optimization Overview
Blazin Multimedia
Company name
MOST IMPORTANT ELEMENTS
• Title Tags
• Header Tags
• Meta Tags
• Keyword Density
• Alt Tags
• Image Filename Optimization
• W3C Compliancy (Accessibility)
• Download Times
• Code to Text Ratio
• SEO Friendly URL’s
• Internal Linking
4. Title Tags <title>
Blazin Multimedia
Company name
• #1 Most Important Factor in Determining Relevancy
• Must Be Keyword Rich
• Use Your Keywords Early & Often
• Keyword Prominence (How Early They Appear)
• Keyword Proximity (How Close)
• Target 1 to 2 Keywords (Stemmed 2nd Keyword)
• Must Be Sales Oriented
• Limited to 65 Characters (12% CTR reduction when ellipses
display)
5. Header Tags <h1><h2><h3>
Blazin Multimedia
Company name
• The #2 Most Important Relevancy Indicator For the Spiders
• Header Tags Are Used for Formatting of Section Titles
• (3) kinds of Header Tags H1, H2, H3
• Most Important header tag is the H1 Tag
• Should Be Used Once if Possible
• If Forced to Use Multiple Times Do Not Confuse the Spiders
• Should Be As Close to the opening body tag <body>
• Header Tags Can Look Ugly (Manipulate with CSS)
• H2 & H3 Tags Carry Less Weight and Usually Aren’t Worth
Manipulation
• Use Image Titles To Assist With Sculpting The Relevancy
7. Meta Keyword Tags
Blazin Multimedia
Company name
• Helps Spiders & Bots More Accurately Determine What Your
Website is About
• Google Uses it Less than Others
• Recommend Using No More Than 5-8 Meta Keywords
• Be Careful About Exposing Your Targeted Terms to Competitors
• Google Does Not Like To See Keywords Used in your Meta
Keyword Tags that are Not Used in the Body of your Page.
8. Meta Description Tags
Blazin Multimedia
Company name
• Has Little to No Effect on SEO Ranks
• Should Be Sales Oriented
• Should Be No Longer than 150 Characters
• You Must Have A Unique Meta Description on Every Page
9. Keyword Density
Blazin Multimedia
Company name
• The more times keywords used on page the more relevant
• Too much can hurt you
• Related Terms are Now Being Considered
• Optimal keyword density is roughly 3-6%
• Tools to Show You Keyword Density www.SEOChat.com
10. Internal Linking
Blazin Multimedia
Company name
• The #1 Easiest Way To Build incoming links
• Use of Keyword Rich Anchor Text Is Key
• Only Point One Link Per Page Back To Others
• Don’t Over Do It & Mix Your Anchor Text Up
• Homepage Carries The Most Link Juice
• Link Juice and Page Rank Sculpting Techniques
• Reduce The Number of Outgoing Links From Homepage
• Use Links In Body of Page Content Rather than Footer
• 1st Link Priority
• Google Gives More Weight to One Way Links Than Reciprocal
Links. So Strategically Plan Out Internal Linking
11. Code to Text Ratio & Loading Times
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Company name
• Spiders & Bots are Programmed to Conserve Resources.
• It Will Only Endure A Certain Amount of Extraneous Code Before
it Terminates
• The Spiders Return More Frequently to Sites With Light Code
• Loading Times Are Factored Heavily into your sites Scorecard on
both SEO and PPC
• Fast Web Hosting Servers are a Must
• Try to Keep Page Size Below 2mb max
• We recommend a minimum text to code percentage of 20%
• Free Tool To Check Your Code to Text Ratio www.SEOChat.com
• Free Tool to Test Your Sites Downloading Speed
www.BrowserMob.com
12. Importance of Landing Pages
Blazin Multimedia
Company name
• Bounce Rates Are Factored into Google’s Judgement of
Relevancy and Quality
• The More Back Button Triggers The Faster Your Site Will Fall.
• Content Must Be Highly Relevant and Targeted To The Visitor
• Telling More of a Complete Story On Each Page is Paramount
• Giving Users Outside Resources To Explore is Rewarded
• www.LandingPageDesignKings.com
13. Duplicate Content Penalties
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Company name
Top 3 Ways Duplicate Content Occurs
• 1.) Canonicalization – both the www and non-www
versions point to your site
• 2.) Web Dev’s usage of /index.html or /index.php
• 3.) Printer Friendly Pages
How To Correct These Issues
1.) Adjust your .htaccess file & set it Webmaster Tools
2.) Use 301 redirects to point the /index files back to the
root
3.) Use Robots.txt file to block the spiders from indexing
printer friendly pages
14. Other On-Page Factors
Blazin Multimedia
Company name
• SEO Friendly URL’s
• Bullets, Bolding & List Power
• Image Filename Optimization
• Alt Tag Optimization
• XML Sitemaps
• Extensive Redirection
• Domain Registration Length
• Directory Listings (Yahoo, DMOZ & Wikipedia)
• Robots.txt File
15. Most Common On-Page Mistakes
Blazin Multimedia
Company name
• Company Name in Title Tag
• Title Tag Keyword Stuffing
• Non Sales Oriented Title Tag (Decreases CTR)
• Meta Keyword, Keyword Stuffing
• No Internal Linking
• Overuse of the Anchor Text “Home”
• The Use of “click here” as anchor text
• Canonicalization (www and non-www versions)
• Low quality Landing Page
16. Top 6 Recommended Free On-Page
Optimization SEO Tools
Blazin Multimedia
Company name
• Google Webmaster Tools
• www.SEOChat.com (Code to Text Ratio Tool)
• www.WebsiteGrader.com (Site Audit Report Card)
• www.GoRank.com/seotools (Keyword Density Analyzer)
• www.copyscape.com (Duplicate Content Checker)
• www.BrowserMob.com (Speed Tester)
17. Company
LOGO Keyword Research
www.BlazinMultimedia.com
18. Keyword Tools
Blazin Multimedia
Company name
• Google keyword tool
• Meta tags of competitors
• Websites of competitors
• Google Related Searches
• Google Insights
23. Company
LOGO Competitive Research
www.BlazinMultimedia.com
24. Top 6 Things We’re Looking For
Blazin Multimedia
Company name
How To Access Your Competition
• How Many Competitors
• Strength of Competition
• Age of Domain
• How Many Incoming Links
• How Well Optimized Their Page Is (Keyword in
domain, title, meta and header tags?)
• How Much Content They Have
25. Google Advanced Operators
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Advanced Operators for Competitor Strength
Assessment
• Quotation mark queries (# of competitors)
• intitle:”my keyword” (how strong?)
• inurl:”my keyword” (how strong?)
30. Company
LOGO Link Building
www.BlazinMultimedia.com
31. Link Building
Blazin Multimedia
Company name
Where do you get links?
• Social Bookmarking
• Social Blog Pages (squidoo, wordpress,
hubpages, wetpages)
• Forums
• Blog Comments
• Directories
• Link Bait (games, comedy, themes)
• Article Directories (ezinearticles,
articlebase etc.)
• Press Releases (PRWeb.com)
• Guest Blogging
32. Company
LOGO Google Places
www.BlazinMultimedia.com
35. Google Places Overview
Blazin Multimedia
Company name
The Most Important Factors for Ranking
• Strong On-Page SEO is Key
• Incoming Links
• Content is King
• Citations
• Reviews
• Optimized Places Page
• Optimized Images
• Optimized Videos
40. Places To Get Reviews & Citations
Blazin Multimedia
Company name
• Judy’s Book • Localeze
• Kudzu • City Search
• HotFrog • Local.com
• Dexknows • Foursquare
• Yellow Pages • Angie’s List
• Yellow Book • Yelp.com
• Yellow Bot • Brownbook.net
• Merchant Circle • Superpages
* Citations Are To Google Places What Links Are to SEO
43. Other Important Details
Blazin Multimedia
Company name
• Use full 200 word description with keywords and
location text in them
• Categories Selected should Legitimately Describe
Your Business
• Don’t Spam The Category List
• Links from Other Sites in Same Geographic
Location is Premo (Chamber of Commerce,
Better Business Bureau, Local Papers etc..)
• Build A Few Links to Google Places Pages
• Build A Few Links to Citations Pages
44. Company
LOGO
CONTACT INFO:
Blazin Multimedia
732-926-9417
sbdc@blazinmedia.com
www.BlazinMultimedia.com
www.BlazinMultimedia.com