4. Company
Overview
Since
2006
IPSC is one of the largest Research and
Consulting companies in Armenia
founded in 2006. The Company is
practicing Public opinion polls, Market
research and Communications
consulting.
IPSC represents a team of more than
120 employees, who work in high
performance culture and strive to
deliver high-‐impact projects for clients
in public and private sectors. IPSC acts
in a manner of professionalism and
integrity towards its partners, clients
and the community.
IPSC Clients benefit from a wide range
of services in Business and Finances,
Government and Politics, Media and
Telecommunication, Socio-‐Economics,
Education, Health Care and Retail.
IPSC collaborates with number of
international high ranked institutions in
market research and publishes public
reports, books, articles and industry
analyses for researchers, journalists,
communications professionals, as well
as other interested parties.
In the age of big data and high
technologies, IPSC believes, everything
is measurable. Hence, the IPSC mission
is to empower people in making data-‐
driven decisions.
4
5. Precision,
innovation
and
professionalism
These words are essential for IPSC core
philosophy and its path to company’s
credibility increasing over years.
The key to success for IPSC is the blend
of values and principles the company’s
employees follow and the common
purpose which unifies the team. The
long-‐established corporate culture at
The Company and the value system
come to help the team work hand in
hand with partners, clients and society
in an atmosphere of mutual
understanding and consent.
IPSC provides consulting based on
public opinion research studies and the
information collected in the company’s
databases. The Company assists its
clients in making decisions that are
productive and likely to be accepted by
the public.
Through public opinion polls IPSC
brings the voice of people to decision-‐
makers, ensuring full indirect public
participation in all essential processes.
Ethical and professional behaviour are
essential for IPSC, therefore The
Company acts upon its corporate
policies, including The Code of Conduct
and The Code of Ethics, The Privacy
Policy and Social Media Policy.
Company
Overview
Company
Highlights
Specialization: Market research and
Communications consulting.
Experience: 11 years in the field.
Projects: More than 250 successful
projects implemented.
Clients: Public & Private Companies,
International and Government
Organizations.
Industries: Business & finances,
Media & Telecommunications,
Government & Politics, Socio-‐
Economics, Public Policy & Health
Care, Education & R&D.
Team: 120+ employees, including
experienced researchers, analysts
and management consultants.
Slogan: Empowered by data.
5
7. Industries
IPSC
operates
in
the
following
industries,
among
others:
55%
25%
8%
12%
Within
the
last
11
years
IPSC has
implemented
more
than
250
projects:
Research
and
Analytics
Communications
Consulting
Projects
and
Campaigns
Other
Government
and
Politics
Topics
covered: Government
Success
Index;
Socio-‐political
orientations
of
the
population;
Evaluation
of
political
situation
in
pre
and
after
electoral
period;
Elite
survey;
Positioning
and
reputation
management;
Ratings
of
politicians
and
political
parties;
Ghost-‐writing
and
political
speeches.
Business
and
finances
Topics
covered: Usage
and
attitude
towards
company/brand;
Top-‐of-‐
mind
awareness;
Brand
health
index;
Positioning
and
competition
in
the
market,
Housing
finance;
Change
management;
CSR
consulting;
Copy-‐
writing
and
editing.
Telecommunications
and
Media
Topics
covered: Service
penetration
rate;
Internet,
Mobile
users
activities;
Employees’
internal
satisfaction,
Employee
engagement,
Customer
satisfaction;
Media
consumption
and
ratings.
7
8. IPSC
cross-‐industry
knowledge
is
what
stands
behind
its
long-‐term
customer
relationships
and
positive
impact.
Education
and
R&D
Topics
covered:
Bologna
process
assessment;
Assessment
of
educational
reforms
in
schools;
Attitudes
and
perspectives
towards
the
implementation
of
new
educational
framework;
Efficiency
of
reforms
in
higher
education
system.
Socio-‐Economics
Topics
covered:
Quality
of
life;
Unemployment;
Household
employment;
Corruption;
Army
reforms;
Natural
disaster
risk;
Family
issues,
Food
security;
Demographic
change
and
well
being;
Energy
efficiency.
Public
Policy
and
Health
Care
Topics
covered:
Medical
services;
Healthcare
issues;
Pregnancy
and
childbirth;
Health
and
waste
management;
Accessibility
of
services;
Minority
rights;
Public
health.
19%
23%
16%
10%
12%
8%
12%
IPSC projects
serviced
the
clients
in
the
following
industries:
Business
and
Finances
Government
and
Politics
Telecommunication
and
Media
Socio-‐Economics
Education
and
R&D
Health
Care
and
Public
Policy
Other
Industries
8
9. Services
Research and
Analyses are
the
bases
of
all
the
projects
at
IPSC.
The Research Department at IPSC is the largest unit at
The Company. It brings together professionals with
backgrounds in social sciences, including sociology,
statistics, political and economic sciences.
Upon clients request IPSC Research conducts surveys
both in full and partial packages, including instrument
choice, questionnaire elaboration, pilot interviewing,
interviewers training, field work implementation,
quality control, data processing, data analysis.
Fieldworkers training for each survey, data input
standards as well as multi-‐layered quality control are
the must thing for all the projects at IPSC Research.
§ Public
Opinion
Polls;
§ Market
Researches;
§ Omnibus
Researches;
§ Monitoring
researches;
§ Evaluating
researches;
§ Focus
groups;
§ In-‐depth
interviews;
§ Semantic
differential;
§ Hall
Testing;
§ Standardized
interviews;
§ Expert
Interviewing;
§ In-‐built
observation;
§ Quality
Control.
IPSC
Research
provides
the
following
services:
9
10. IPSC Communications
works for
those,
who
want
to
grow
and
protect
the
value
of
their
reputations.
Everything is communication: every word or even the silence is
communication. Organizations in public and private sectors
can pay a heavy price for the wrong or lack of communication.
For those and other cases, IPSC Communications provides
tailor-‐made solutions with precise diagnostics and achievable
goals.
IPSC Communications is relatively small department at the
Company, which combines the knowledge and professionalism
of the best in-‐house and invited management consultants in
the field with insights and data analyses from IPSC Research to
act upon the best interest of the client.
IPSC Communications represent a team of experts with
business, media and public policy backgrounds and provides
consulting, coaching and training services to the clients in
public and private sectors.
§ Communications
strategy
development:
internal
and
external
communications;
§ HR
Audit
&
Strategy:
internal
evaluation surveys,
need assesement
and
organisation
development.
§ Policy
writing
and
Implementation:
media,
customer,
HR
and
other
communications
polices;
§ Change
Management
Consulting:
visual,
verbal,
associative
change
communications;
§ Reputation
Management
Consulting:
image-‐making,
positioning,
risk
and
opportunity
management;
§ CSR
Consulting
(Corporate
Social
Responsibility):
sustainability,
assessment,
policy,
training.
IPSC
Communications
provides
the
following
services:
Services
10
12. IPSC conducts telephone surveys
through CATI (Computer Assisted
Telephone Interviewing) method
which enables controlling the
survey process via centralized
computer system.
The software allows designing
samples based on pre-‐defined
criteria; designing questionnaires
within the program package;
enables 100% recording of calls;
enables making calls based on the
pre-‐defined list of phone numbers
and sample criteria.
The Company has a special room
equipped for telephone interviews
with 6 working stations, quality
control desk, respective equipment.
Methods
IPSC conducts Face to Face
interviews via CAPI (Computer
Assisted Personal Interviewing)
system, which allows conducting
surveys with portable computers
and tablets.
During the interview the real time
progress of the fieldwork is fixed
within the system.
CAPI system allows minimal
technical errors and insures high
quality survey with exceptionally
trustworthy data, automatic
validity, quota checking and
interviewer control. It also
provides automatic cleaning of
the data and insures real time
collection of the data.
IPSC conducts surveys based on
CAWI (Computer Assisted Web
Interviewing) method. CAWI is an
online research in which the
respondent receives questionnaire
via internet and fills in it online.
This method makes duration of
surveys shorter, easier, as well as
more affordable.
Respondents are able to fill in the
questionnaires themselves and the
answers of the questions are
automatically imputed right after
they are filled in.
This method allows to contact the
farthest, unreachable respondents
and conduct interviews with them.
IPSC implements researches based on
FGD which are carried out by the
professional and qualified moderators.
In IPSC office a special room is
designed for FGD, which is equipped
with 2 fixed and 1 Full HD IP cameras,
one-‐sided mirror window for process
observation, voice microphone
invisible for FGD participants, wide-‐
screen Smart TV and board with
broadcasting functions, possibility of
simultaneous translations with voice-‐
over and subtitle coverage, possibility
to install show-‐stands.
Telephone
Interviewing
(CATI)
Face
to
Face
Interviewing
(CAPI)
Computer
Interviewing
(CAWI)
Focus
Group
Discussions
(FGD)
12
13. IPSC offers to use Qualitative
Interviewing especially when there
is need to explore thoughtfully the
whole network of social relations
and to understand cause and effect
relations of different spheres,
objects or events. The procedure of
the qualitative interviewing is very
flexible and it allows using
quantitative methods in the frames
of the same survey. IPSC offers to
conduct: In-‐depth interviewing;
Expert Interviewing; Evaluating
Interviewing; Semantic Differential;
Thematic Interviewing; Life stories
and/or biographical Interviewing.
IPSC carries out surveys based on
Mystery Shopping method in
business, politics, governmental
services, health care, banking,
hostelry and in other services. With
the help of Mystery Shopping
method IPSC may check and
evaluate clients and its competitors
quality of service; quality of the
employees’ work as well as physical
environment.
While conducting Mystery Shopping
IPSC provides: elaboration of service
instruments, implementation of the
service, data collection, final analysis
and consulting.
IPSC provides Media Monitoring
services to companies in the
elaboration and implementation
of even more efficient reputation
management.
Media monitoring is carried out
according to client’s criteria – title,
topic, area, key words, etc. among
local and international media.
Media Monitoring includes mass
and social media analysis with
every day, every month, once per
quarter and annual reports
provided in print or digital formats
in Armenian, English, Russian,
French, and German.
IPSC organizes Training Sessions on
public opinion survey, data and
statistics management, as well as
preparation and implementation of
strategic communications. As a
leader of the field IPSC is providing
services to stakeholders, as well as
shares its knowledge and skills in
order to contribute to the
development of the sphere.
IPSC Research and Communications
departments conduct training
sessions for specialists working at
management, research, marketing or
public relations departments of
various bodies and organizations.
Qualitative
Interviewing Mystery
Shopping Media
Monitoring Training
sessions
Methods
13
14. IPSC
Research
Models
provide
an
accurate
analyses
of
public
moods
and
behaviors
in
order
to
reveal
challenges
and
opportunities
that
the
client
might
face.
These
models
are
registered
as
a
trademark
in
Armenia
and
are
a
subject
of
the
intellectual
property
of
IPSC.
ElectRA™ (Electra Model) method allows obtaining data accurate enough to predict any
voting results in 3 days before the voting with the marginal error of 2-‐3%.
BCC™ (Behavioral Change Communication) model is designed to measure peoples’
behavioral changes towards products and services in order to implement effective
communications strategies.
CNA™ (Community Needs Assessment) is applied in surveys in order to elaborate
strategic plans for community development based on the assessment of available
resources of certain areas, such as an urban or a rural community.
GS™ (Government Success Index) index is based on combination of qualitative analysis
of current situation and tendencies of public attitudes towards the government, its
activities, transparency and the overall satisfaction of the existing situation.
QL™ (Quality of Life) index measure the quality of life of the population through a
complex analysis of household representatives’ satisfaction in different aspects of their
lives.
Research
Tools
14
16. 2016
MarketSense
Market
research
in
telecommunication
Project
Experience:
Selected
list
of
Clients
16
Concern
Dialog
law
firm
2016
Media
and
Communications
Consulting
2016
Softline
Research,
Communications
and
Marketing
Consulting
2016
GORBI|TNS
Life
in
Transition
survey
World
Vision
2016
International
Men
and
Gender
Equality
Survey,
Analytics
and
Consulting
2016
PEW
research
center
New
York
Religion
in
Easter
Europe
survey
2016
Sanitek
Research,
Communications
Consulting
and
Support
EuFoA
2016
Communications
Consulting
and
International
Press
Tour
17. Government
of
the
Republic
of
Armenia
2016-‐2009
Government
success
index,
Community
needs
assessment,
Quality
of
life
index.
Beeline Armenia
2015-‐2010
Market
and
demand
survey,
Internet
and
Mobile
users,
Usability
of
voice
mail,
Customer
satisfaction,
Creative
concepts.
2016-‐2011
Central
bank
of
Armenia
Business
segmentation
survey
of
the
branches
of
RA
economy;
Household
employment
survey.
2015-‐2010
Orange
Armenia
Internal
satisfaction
survey,
Employer
branding,
Best
employee
recognition
voting.
ACBA
2015,
2013
Brand
awareness
level,
Banking
preferences
survey,
Cardholders
survey
and
attitude
towards
brand,
Product
testing.
2015
European
Endowment
for
Democracy
The
attitude
of
the
Armenian
society
towards
to
the
Crimean
question
and
popular
TV
channels.
2015-‐2011
Ministry
of
Education
and
Science
of
RA
Higher
education
research
in
the
context
of
Bologna
process
and
Ongoing
education
reforms.
2015
Ministry
of
Foreign
Affairs,
NKR
Government
success
index.
Project
Experience:
Selected
list
of
Clients
17
18. 2014
UCOM
Internet
usage:
service
penetration
rate
survey.
Coca-‐Cola
2015-‐2014
Customer
satisfaction
survey.
2014
Ardshinbank
The
level
of
satisfaction
of
the
retail
and
C
group
clients.
2014
GFK
Outlet
execution
study,
Elite survey
in Yerevan.
2014
RPR
Holding
Aesthetic
medicine
usage
in
Armenia.
2014-‐2011
VTB
Armenia
Brand
awareness
survey,
Study
of
costumer
needs
of
credits,
Survey
on
package
offers
for
individuals
for
VTB.
2014
OSCE
Accessibility
of
higher
education
for
people
with
special
needs.
GORBI
2014-‐2012
EU
neighborhood
barometer
survey:
population
knowledge
and
perception
of
the
EU.
Project
Experience:
Selected
list
of
Clients
18
19. TNS
Opinion
Belgium
2013
A
snapshot
ahead
of
Armenia’s
presidential
elections.
2013
Marli Toys
l
Garrison
Group
Marli toys
product
testing
and
market
needs
assessment.
2013
Yerevan
Mall
Yerevan
Mall:
Pre-‐opening
research
and
consulting.
2013
Marog Marketing
Car
oil
awareness
survey.
International
Finance
Corporation
(WB)
2013
Growth
strategy
for
SME
banking,
value
proposition
testing
for
SME
banking.
Wellington
2014
New
product
testing:
customers
buying
behavior,
opinions
assessment.
Armedy Center
for
Aesthetic
Medicine
2014
Pre-‐opening
research,
Positioning
and
communications
consulting.
2014
Pepsi-‐Cola
Bottler
Jermuk
International
LLC
Product
testing.
Project
Experience:
Selected
list
of
Clients
19
20. 2012
Ameriabank
Housing
finance
survey.
2012
UNDP
2010-‐2011
Vocational
education
and
training,
graduate
tracer
study.
2012,
2008
World Vision
Evaluation survey for mobile
outreach team,
Stepanavan ADPs
end of the
first cycle evaluation
survey.
European
Friends
of
Armenia
l
TNS
Opinion
2012
Poll:
A
Snapshot
on
pre-‐electoral
Armenia.
2012
WCIOM
Pre-‐election
survey
on
attitudes
and
political
preferences
in
Armenia.
Internews Europe
2013
Environmental
Issues
in
Yerevan:
situation
analyses.
Bjni l
Garrison
group
2013
Usage
and
attitude
towards
Bjni
and
Noy.
2013
AdInfoSys
Public
transport
monitoring
and
quality
improvement
survey.
Project
Experience:
Selected
list
of
Clients
20
21. Dalma Garden
Mall
2009
Marketing
survey
for
Dalma
shopping
mall:
General
design,
name
testing,
logo,
branding
and
advertising
campaigns
testing.
2011
JICA
Social
survey
for
disaster
risk
management
planning.
Play
City
2008
Market
research
for
advertisement
strategy
development
for
Play
City
entertainment
zone.
Populus
2010
Comparative
opinion
poll
in
RA
and
NKR
on
socio-‐political
Issues
and
foreign
relations.
Fichtner
2009
Waste
management:
willingness
to
pay.
Ministry
of
Sport
and
Youth
Affairs
of
RA
2011
Public
perception
and
attitude:
youth
policy
survey.
2012
Erebuni Plaza
Satisfaction
survey
of
the
clients
of
Erebuni Plaza
Business
Center:
Problem
identification
and
recommendations
for
improvement.
2012
Arkanel
Study
of
the
traditional
crafts
sector
In
Armenia.
Project
Experience:
Selected
list
of
Clients
21
22. Highlights
from
Clients
References
“We
were
impressed
by
the
work
of
IPSC
with
its
ethical
and
professional
standards.
The
team
worked
on
the
project
efficiently
and
enthusiastically.
During
the
project
key
staff
was
always
available,
and
we
received
regular
updates
on
progress.
Based
on
our
experience,
we
believe
that
IPSC
is
highly
qualified
to
implement
complex
research
projects
among
hard-‐to-‐reach
audiences,
have
sufficient
capabilities
in
all
phases
of
the
project
execution,
and
in-‐depth
knowledge
of
the
Armenian
market.
”
“The
drive,
determination
and
tenaciousness
of
IPSC
team
is
quite
outstanding.
I
would
qualify
our
partnership
as
efficient
and
productive
based
on
mutual
trust
and
understanding.
IPSC
has
exhibited
superior
ethical
and
professional
behaviour,
presented
high
quality
reports
and
always
kept
professional
attitude
towards
working
processes,
which
makes
it
one
of
the
best
research
and
consulting
companies
in
the
region.
”
“It
is
genuine
honour
and
privilege
for
us
to
cooperate
with
IPSC
as
well
as
to
share
with
the
company
the
best
business
practices
of
a
highly
competitive
environment
of
Armenia.
IPSC
has
suggested
a
uniquely
crafted
methodology
for
our
project
to
insure
the
most
unbiased
and
useful
survey
outcomes,
and
this
approach
was
greatly
appreciated
by
our
Company.
We
were
impressed
by
the
quality
of
the
service
and
the
professionalism
of
the
managers
working
in
our
project.
”
22
Dr. Vadim Volos
Senior
Vice
President,
GFK
vadim.volos@gfk.com
New
York,
2016
Merab Pachulia
Co-‐founder,
GORBI
mpachulia@gorbi.com
Tbilisi,
2016
Lilit Gevorgyan
Head
of
the
Card
Department,
ACBA
bank
lilit.gevorgyan@acba.am
Yerevan,
2016
24. 24
Team
Overview
A
team
that
is
striving
for
innovation
and
excellence
IPSC Talent Management Strategy Creates a
High-‐Performing Workforce and The Company
represents a team of ambitious employees
that are striving for excellence. A rigours
testing and interview process makes open
vacancies at The Company highly competitive,
and IPSC hires only the best graduates from
the top universities.
The Company maintains motivating culture by
its growth oriented organizational structure.
The profiles and skills of the employees at
IPSC include analytical thinking and innovative
approaches in all the projects. Being IPSC-‐er,
means thinking beyond borders, always
looking forward new opportunities as well as
“we can” attitude.
IPSC team
consists
of
the
following
professionals:
§ 30
managers
and
senior
specialists;
§ 12
management
consultants in
research
and
communitions;
§ 60
quantitative
interviewers;
§ 12
telephone
interviewers;
§ 6
qualitative
interviewers;
§ 10
fieldwork
coordinators;
§ 5
coders;
§ 7
input
operators;
§ 2
quality
control
operators.
Team
highlights
32+ years old. This is the average age of
the staff members and experts’ team.
10+ years of work experience. This is the
average professional experience of the
experts’ team.
3,5+ years at the Company. This is the
average experience of permanent staff
members at the Company.
The
degrees
of
the
team
members:
BA
-‐ 15%;
MA
-‐ 60%;
PhD
-‐ 25%.
25. HOVHANNES
GRIGORYAN
Founder,
CEO
Specialization: Management consulting, Qualitative and
quantitative surveys, Project management, Finances and
administration.
Field Expertise: More than 13 years of work experience.
Before: Management at EuFoA, Brussels, JICA (Japanese
International Cooperation Agency); Research and Analyses
at World Vision Armenia, Scientific Research Institute of
Balneology and Physical Medicine, “Sociometer” Centre for
Sociological Research, AP&S Centre for Consulting and
Research; Lecturing at Yerevan State University.
Education: Bachelor and Master degrees in Sociological
studies at Yerevan State University, Lomonosov Moscow
State University, Goethe University Frankfurt.
Social & Publications: More than 50 publications, 6000
pages of reports and analytical materials, public speaking.
HASMIK
ARAKELYAN
Research
Director
Specialization: Qualitative and quantitative
Surveys, Project management.
Field Expertise: More than 10 years of work
experience.
Before: Conflict studies specialist and researcher
at NGOs sector, researcher and project manager
at KFW survey in Armenia in a partnership with
Bliss & Gaesing Associated Consultants.
Education: Bachelor and Master degrees in
Sociological studies at Yerevan State University.
Social & Publications: Volunteering at “Kasa”
Swiss Humanitarian Foundation, Studied at School
for Young Leaders, Team leadership at Armenian
National Scout Movement.
Key
Staff
Highlights
25
Communication
Director
Specialization: Management consulting, Strategy
development, Policy writing, PR Projects, Trainings.
Field Expertise: More than 11 years of work experience.
Before: Editor in chief at Forbes Armenia, Cosmopolitan
Magazine, “Hayastani Zrutsakits” weekly; Columnist at
NewsWeek Poland, National Geographic UK, IWPR;
Journalist at hetq.am, “A1+” TV. Project Executive ENP
FLEG of Strasbourg and USIAD Media Programs;
Management consultant at EU Neighborhood Projects.
Education: Bachelor and Master degrees in Media
Studies and Communications at Yerevan State University,
Central European University. Non Degree education at
Charles University; Reuters Media School; International
Centre for Journalists, Lithuania association of PR studies.
Social & Publications: More than 100 articles and
research works, co-‐author of “Studies in Biopolitics” book
(UNESCO), International public speaking, TEDx talk.
SHUSHAN
HARUTYUNYAN
26. GEVORG
KAZARYAN
Key
Staff
Highlights
26
Brand
and
Marketing
officer
Specialization: Project management, Marketing
communications, Branding & creative solutions.
Field Expertise: More than 6 years of work
experience.
Before: Marketing and PR manager at Forbes
Armenia, Marketing and Sales manager at Fortis
Telecommunications. Internship at Antares Holding,
Sharm Holding and Status Holding.
Education: Bachelor and Master degrees in
Advertising and Marketing at Russian-‐Armenian
(Slavonic) University.
Social & Publications: Volunteering at Popok
International Advertising Festival. Author of
"Marketing Campaigns for Boosting Primary
Selection Goods" research work.
ARMEN
BAGHDASARYAN
Senior
Communications
Officer
Specialization: Marketing Communications (PR,
Territories touristic and cultural branding)
Field Expertise: More than 12 years of work
experience.
Before: Editor in chief of Yerevan Magazine (French
version), Brand Consultant at Eramar LTD, PR Director
at French University in Armenia, Columnist at
www.168.am, Lecturer at French University in
Armenia, Yerevan State University, University of Social
Sciences and Languages after V. Brusov.
Education: PHD degree in Linguistics at National
Academy of Sciences of RA, Master degree in
Marketing Communications at Toulouse 1 Capitole
University, Bachelor and Master degrees in French
language (simultaneous translation) at Yerevan State
University.
Social & Publications: more than 20 scientific articles
in Armenian, Russian and French languages,
International public speaking.
LILIT
GEVORGYAN
HR
and
Development
Director
Specialization: HR processes setting and
management, team development.
Field Expertise: More than 10 years of work
experience.
Before: Lilit has 10 years working experience in
different domains. Prior to IPSC she has worked in
Orange Armenia as a Quality team supervisor in
Customer Care Department. Ucom Organizational
development manager in HR and Organizational
Development department.
Education: Bachelor and Master degrees in Sociology
and European studies at Yerevan State University and
University of Graz (Austria).
Social & Publications: Member of HR Association of
Armenia, vice president of “United Youth”.
27. Key
Staff
Highlights
27
LILIT
HAKOBYAN
Media
Communications
Officer
Specialization: Media monitoring and analysis,
Media writing and relations.
Field Expertise: More than 6 years of work
experience.
Before: Public relations representative and junior
researcher at the Institute for Armenian Studies.
Education: Bachelor and Master degrees in
Journalism at Yerevan State University, PhD
student at the Faculty of Journalism. Non-‐formal
education: Media and Communications studies at
the University of Oslo.
Social & Publications: The author of “The Image
of a State in Information Society” research work
published at YSU academic journal.
LUSINE
BARSEGHYAN
Digital
Communications
Officer
Specialization: Social media positioning and
promotion, Social media campaigns, Search
engines optimization services (SEO).
Field Expertise: More than 6 years of work
experience.
Before: Technical Support specialist for E-‐learning
programs at KASA Swiss Humanitarian
Foundation.
Education: Bachelor and Master degrees in
Information Technologies and e-‐Business
Management at Armenian State Engineering
University and Armenian State University of
Economics.
Social & Publications: The author of “World Wide
Web Solutions to Employment Issues” research
work published by Armenian State University of
Economics. Freelance trainer and volunteer.
VAHE
GASPARYAN
Arts
and
Design
Officer
Specialization: Graphic design, Branding
concepts, Visual identity.
Field Expertise: More than 7 years of work
experience.
Before: Graphic and web designer at NurCard,
iNexxus, BoomBear and Noyan.
Education: Bachelor degree in Computer Graphic
Design at Yerevan State Academy of Fine Art.
Social & Publications: Author of the Armenian
Development Bank’s “Rebranding Concept” and
the branding of Mathenadaran’s 100 year’s
event corporate identity.
28. ARPINE
AGHJOYAN
SAMVEL
MANUKYAN
LILIT
NAHAPETYAN
Key
Staff
Highlights
28
Data
Manager
Specialization: Data input, Processing and
management.
Field Expertise: More than 9 years of work
experience.
Before: Qualitative and quantitative interviews,
CATI management, Coding and data input at
research companies.
Education: Bachelor in Sociological studies at
Yerevan State University. Non-‐formal education
and training courses in Armenia, Sweden, Italy,
Belarus and Netherlands.
Social & Publications: Speaker at 39th World
Congress of Sociology. The author of “The
Construction of the Concept of Death in the
Armenian fairy tales” at Konstanz University press.
Co-‐founder of the Armenian Sociological Club.
Senior
Research
Analyst
Specialization: Management consulting; Qualitative
and quantitative data analyses.
Field Expertise: More than 36 years of work
experience.
Before: Lecturing Algorithmic Languages and
Programming”, “Mathematical Programming”, “The
Theory of Automatic Control” at Armenian State
Engineering University. Researches in the field of
Artificial Intelligence. Monitoring and Evaluation expert
at OXFAM Armenia, Ministry of Labour and Social
Affairs of RA, Ministry of Health of RA, UNDP, World
Bank, IFES and USAID. Regional expert at CRRC.
Education: Bachelor and Master degrees in Technical
Cybernetics at Yerevan Polytechnic Institute. PhD
candidate in Social sciences at Yerevan State University.
Social & Publications: 23 monographs, 29 scientific
articles, 60 studies and reports on social-‐economic and
political issues. Co-‐author of 22 scientific publications.
Research
Analyst
Specialization: Qualitative and quantitative
research data analysis.
Field Expertise: More than 6 years of work
experience.
Before: Researcher at Turpanjian Center for Policy
Analysis (AUA). External relations specialist at The
Union of Manufacturers and Businessmen of
Armenia.
Education: Bachelor and Master degrees in
Linguistics and Political Sciences at Yerevan State
Linguistic University after V. Brusov and American
University of Armenia (AUA).
Social & Publications: Author of the book "Fiscal
Effects and Political Purposes of Introducing
Luxury Excise Tax in Armenia“, LAP Lambert
Academic Publishing, 2012.
29. SATENIK
KARAPETYAN
Key
Staff
Highlights
29
Statistician
Specialization: Statistics and sampling,
Options calculations for quantitative
researches.
Field Expertise: more than 3 years of work
experience.
Before:
Interviewer
at
VGM
Partners
advisory
company.
Education: Bachelor and Master degrees in
Sociological studies at Yerevan State
University.
Social & Publications: The author of a
research about Gender and women issues in
Armenia.
TATEVIK
JHANYAN
Fieldwork
Manager
Specialization: Quantitative researches,
Fieldworks planning and Implementation.
Field Expertise: More than 8 years of work
experience.
Before: Manager at ”ALT” Company, Moscow,
lecturing at the Faculty of Psychology and
Sociology of Education at Armenian State
Pedagogical University.
Education: Bachelor and Master degrees in
Sociology at Yerevan State University.
Social & Publications: Research works: Media
coverage studies on the issues of people with
disabilities, Fashion as an element of mass
culture. Number of professional articles, public
speaking at various conferences.
LILIT
SAFARYAN
Quality
and
Improvement
Manager
Specialization: Quality control of Quantitative
and qualitative surveys and Data processing.
Field Expertise: More than 8 years of work
experience.
Before: Recruitment, customer service quality
control, international sales manager etc. at
different companies.
Education: Bachelor and Master degrees in
Philology at Yerevan State University. Master
degree in Political Science and International
Affairs at American University of Armenia.
Social & Publications: Volunteering experience
at Turpanjian Center for Policy Analysis.
31. 31
Corporate
Policies
Winning
the
right
way
matters
to
IPSC
IPSC believes that business ethics is not
something exterior to the companies
anymore, which, as technical matter,
could function on its own. Rather, ethics is
an interior principle of the Company itself,
which cannot function if it does not take
account of the human values of solidarity
and reciprocal responsibility.
The business ethics and policies of the
company can have a direct and profound
effect on the company’s reputation. Thus,
all IPSC employees keep to all the ethical
and professional standards specified in
the company’s corporate policies and
code of ethics.
IPSC
Code
of
Ethics:
Highlights
§ Exclusion of Conflict of Interest
IPSC employees must avoid any conflict of
interest and even its possibility. They must never
get engaged in any type of activity that may
directly or indirectly cast doubt on the
trustworthiness and impartiality of the company.
§ Political Impartiality
IPSC and its employees, during interviews, must
not directly or indirectly promote or back any
political power.
§ Comprehensiveness of Research
IPSC employs transparency and double checking
to conduct its researches to ensure the accuracy
of surveys. IPSC commits to make available the
methods and range of tools used in the surveys
conducted, ensuring the comprehensiveness of
the research.
IPSC
Social
Media
Policy:
Highlights
Any post on social networks an IPSC employee
publishes, directly or indirectly affects the
company’s reputation, therefore on social networks
IPSC employees commit to:
§ Present themselves with their actual first and
last names;
§ Be responsible for the content;
§ Realize that the personality of the employee is
linked to the company;
§ Respect others’ copyrights;
§ Keep social media activities and work separate;
§ Follow security rules;
§ Acknowledge and follow all IPSC codes.
Through the corporate guidelines, IPSC team
members easily coordinate their social media
activities.
32. 32
CSR
polices
at
IPSC
promote
Company’s
vision
of
business
accountability
Corporate Social responsibility (CSR)
is one of the most essential values of
IPSC and an integral part of its
everyday work. IPSC is responsible
not only for its own business, but also
for the development of the sphere
and for the society.
IPSC has definite and regular
approaches to corporate social
responsibility and it has implemented
a number of projects and events
supporting its own specialized
community and the implementation
of their ideas within the last 9 years.
IPSC
Award
Since 2009 The Company nominates at
IPSC Award distinguished scientists “for
the significant contribution in the field of
sociology in Armenia”. Many prominent
figures were among the awardees,
including Professor M.R. Lepsius, Doctor
Thomas Luckmann, Doctor Maria
Zaslavskaya, Doctor, Professor Tilman
Allert and others.
IPSC
Scholarship
Being an industry leading company in the
field, IPSC places the development of
academic sociology as a must for the
Company by collaborating with top
universities in Armenia. IPSC provides
scholarship to students for individual
research work in interesting and trending
topics for the society. Many awardees
have chosen IPSC for their further career.
Development
and
Sustainability
IPSC initiates and supports ideas and events,
which directly or indirectly contribute to the
development of research and consulting
sphere in Armenia as well as help in building
a sustainable and green environment for the
community. Numerous projects received the
assistance of IPSC, fundraising campaigns,
conferences and public events among them.
Corporate
Social
Responsibility