Operations Management - Book1.p - Dr. Abdulfatah A. Salem
Annie's CSA
1. Community Supported
Agriculture:
A Sustainable Alternative to
Industrial Agriculture.
By Annie’s Gardens and
Greens
2. Small Farms in Trouble
Since 1981, more than 620,000
productive farms have disappeared in
the U.S., either bought by larger farms
or quot;developedquot;. In a conventional market
system, only 25 cents of every food
dollar goes to the farmer, but with a
CSA, about 95 cents of the dollar goes
to the farmer.
3. Food Miles
In the U.S., the average grocery store’s
produce travels nearly 1,500 miles
between the farm where it was grown and
your refrigerator. About 40% of our fruit is
produced overseas and, even though
broccoli is likely grown within 20 miles of
the average American’s house, the broccoli
we buy at the supermarket travels an
average 1,800 miles to get there. Notably,
9% of our red meat comes from foreign
countries, including locations as far away
as Australia and New Zealand.
4. Vision
The vision of the employees and
producers for Annie’s Gardens and
Greens’ CSA is that our local community
will be a well-nourished thriving place
where everyone has the opportunity to
enjoy abundant, locally produced food
that is grown in a sustainable and
socially responsible manner.
5. Opportunity
We have an opportunity, with careful
planning, to move away from
centralized and fossil fuel based
systems, towards increased regional
and local self sufficiency in energy and
food.
8. What is Community
Supported Agriculture?
CSA (Community Supported Agriculture) is a social
movement that makes a connection between the
farmers and the consumers.
A CSA is a way for the food buying public to create a
relationship with a farm and to receive a weekly
basket of produce. By making a financial
commitment to a farm, people become members or
shareholders of a CSA.
Members may help in farm and community
activities, help in decision making, and pay for
harvest shares in advance.
The growers provide quality produce and a chance
for members to get to know the farmers.
9. Why Local?
Fresh taste: seasonal products, harvested when perfectly
ripe, and locally suitable varieties, rather than those
selected for their ability to withstand long-distance
transportation
Fewer food-miles: less transport and packaging mean
less pollution
Better knowledge of and control over what we eat and
how it is produced
Ensuring the survival of traditional, sustainable production
methods, indigenous breeds, species and food varieties
Preservation and protection of the local landscape and
regionality
10. A New Community
CSA puts consumers back into a
relationship with a farm and farmer that
they know and can trust, instead of food
produced far away with government
approved chemicals.
CSA membership gives members a
connection to the land and a greater
sensibility of community and food.
11. Share With Children
A great way to create a bond with your
children and educate them at the same
time. Understanding where food comes
from allows children and adults to
understand nutrition, how food is
made and what farm the food was
grown at. Children will understand that
milk comes from a cow and not a
supermarket.
15. “Staples Share I” Contents
Year round share:
white, wheat, or 7grain bread (Dough &
Joe; Cresco, IA),
organic brown eggs (S & C Organics;
Fort Atkinson, IA),
choice of whole, 1%, or skim milk, and
butter (both from Hansen Dairy;
Hudson , IA).
16. “Staples I” Share
Schedule and Cost
1st Friday of the month: one loaf bread,
1 gal. milk, 1/2 pint butter, and 1 doz
eggs
3rd Friday of the month: one loaf bread,
1 gal. milk, 1 doz. Eggs
One time $10 start up fee
$20/mo
17. “Staples II” Share Contents
Year round share:
white, wheat, or 7grain bread (Dough &
Joe; Cresco, IA),
organic brown eggs (Stacy Bushman;
Fort Atkinson, IA),
choice of whole, 1%, or skim milk, and
butter (both from Hansen Dairy;
Hudson , IA
18. “Staples II” Share
Schedule and Costs
1st and 3rd Friday of the month: one loaf
bread, 1 gal. milk, 1/2 p. butter, and
1doz eggs
2nd and 4th Friday of the month: one
loaf bread, 1 gal. milk, 1 doz. Eggs
One time $10 start up fee
$40/mo
19. “Add Cheese, Please”
Share Contents
Yearly subscription of a mix of Kosher
cheeses that are natural, no additives,
no preservatives, and free of animal
enzymes including; 1# cheddar, 8oz.
havarti, 1# mozzarella, or 1# California
Monterey (Mitzva Farms; Waukon, IA).
The first month will start with
1# mozzarella and then the choice is
yours the following months.
21. “Organic Vegetables” Share
Contents
Shareholders will enjoy fresh certified
organic vegetables including lettuce,
carrots, spinach, broccoli, cauliflower,
turnips, garlic, zucchini, peas, beets,
cucumbers, basil, Swiss chard, green
bean, potatoes, and much much more. 20
Weeks of vegetables will feed a family of 4
who enjoy a wide variety of vegetables.
Feel free to split a share with a friend!
Great way to share the harvest. Includes a
weekly menu with recipes. (G It’s Fresh
Organics; Cresco, IA).
22. “Organic Vegetables” Share
Schedule and Cost
Weekly distribution for 20 weeks
One time $20 start up fee
$25/week + 1 time start up fee = $520/20 weeks
We will accept payment plans!
We also accept food stamps.
And credit cards are welcome.
23. “Meat” Shares
Call us to inquire about meat shares on
an individual basis. We will get in
contact with our suppliers and make
sure the product is delivered or available
for pick-up at Annie’s Gardens and
Greens. This share will be customized
until a large amount of people dictate
otherwise.
24. Coming in 2009: “Fresh Fruits,
Vegetables, and Herbs” Share
A seasonal supply of a weekly mix of
Fresh Vegetables, Fruits, and Herbs.
Feeds a family of four including a weekly
menu with recipes.
Price has not been determined yet.
Duration of season has not been
determined yet.
25. Also in 2009:
“Everything but the Barn” Share
A year long subscription of fresh fruits,
vegetables, herbs, eggs, cheese, butter,
salsa, and baked goods. In the winter,
canned vegetables, and fruits will take
the place of fresh vegetables and fruits.
Feeds a family of four including a weekly
menu with recipes.
Price has not been determined yet
26. Always available for
individual purchase
Baked goods- (cupcakes, pies, bars,
breads)(Fridays)
Dairy products (cheese curds, ice cream)
Vegetables (in season)
Herbs (fresh or dried)
Emu Products (lotion, athletic cream, eggs)
Fruits (in season)
Teas and herbal blends, butters, and rubs
Jams (assortment)
28. Distribution
On farm pick-up
Delivered to house (extra fee)
Delivered to drop off point in local
community ($5.00/month extra)
If there are enough share holders in one
place of business, an office drop-off
might be another option. (extra fee)
29. Remember…
Local Food Sales Keep Money in Our
Local Economy
Eating Local Supports Family Farms
The Fresher the Food The better it
Tastes
Get to Know Your Farmers and where
your Food Comes From