// Digital immersion Program
•Transferir como PPTX, PDF•
1 gostou•284 visualizações
CMOs and their marketing organizations are
![A RECENT C|NET
ARTICLE STATED:
“CMOs [and their marketing
organizations are] not ready
for the new world of
marketing…”
blackwhalegroup](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a // Digital immersion Program
Semelhante a // Digital immersion Program (20)
Último
Último (20)
// Digital immersion Program
- 1. // digital immersion program blackwhalegroup
- 2. A RECENT C|NET ARTICLE STATED: “CMOs [and their marketing organizations are] not ready for the new world of marketing…” blackwhalegroup
- 3. FIVE years ago… social media or mobile interaction weren’t marketing terms. blackwhalegroup
- 4. What will the next FIVE years bring? Will you be ready? Or caught off guard? blackwhalegroup
- 5. time for learn by preparation = understanding blackwhalegroup
- 6. // digital immersion program blackwhalegroup
- 7. // digital immersion program • A Holistic Workshop to get you and your marketing organization up to speed on digital trends, social understanding, and mobile interaction • Fully customized to your specific needs and digital maturity • Hands-on learning, with on-site brainstorming prepares for the future, while impacting the present blackwhalegroup
- 8. // digital immersion program On-Site On-Site Customized Customized Ongoing Ongoing Experiential Experiential Planning Planning Support Support Learning Learning blackwhalegroup
- 9. Customized Preparation & Planning • Key stakeholder interviews and brand understanding • Past experience; Upcoming campaigns • Competitive landscape audit • Future casting: Specific learnings and outcomes • Deliverables: – Analysis Document // Competitive Document – On-site Agenda blackwhalegroup
- 10. On-Site Workshop • A two-day, on-site workshop customized to your maturity level, needs assessment, and business objectives • The interactive learning, brainstorming, and strategy creates holistic digital knowledge, tactical next steps, team structure shifts, and agency engagement optimization blackwhalegroup
- 11. On-Site Workshop • Activities: – Interactive Learning • Platforms, Strategies, Touchpoints, etc. – Competitive & Affinity Case Studies • Business Results – Digital Integration Case Studies – Cross Platform Measurement – Past Campaign “What if” Brainstorming – Upcoming Campaign; Integrated Brainstorming blackwhalegroup
- 12. On-Site Workshop • Activities: (cont…) – Ideal Team Structure Alignment – Effective Agency Management – What’s Next in Digital – Tactical Next Steps (3, 6, 9, 12 month) – Key Takeaways • Deliverables: – Customized Training Documentation blackwhalegroup
- 13. Executive Summary • In-depth analysis of situation and on-site experience • Overview of next steps and responsibilities • Deliverables: – Printed & Digital Executive Summary blackwhalegroup
- 14. Ongoing Support (12 Months) • Monthly Digital Reports – State of Digital • Quarterly Meetings – Update on the State of Digital – Update on tactical next steps – Revisit measurement • Deliverables: – State of Digital Report blackwhalegroup
- 15. // contact blackwhalegroup www.blackwhalegroup.com Paul Miser // Chief Strategy paul.miser@blackwhalegroup.com @blackwhalegroup 646.797.2870 blackwhalegroup