Saturday, 15th
August, 2015
Imperial Mae Ping Hotel, Chiang Mai
08:30 Registration Desk Open
09:00-09:15
09:15-09:30
Welcome Address: Associate Professor Dr. Komkrit Leksakul, Director, Research Administration Center, Chiang Mai University
Objective Address: Associate Professor Dr. Ploysri Porananond, Conference Chairperson
Opening Address: Associate Professor Dr. Sermkiat Jomjunyong, Vice President, Chiang Mai University
9.30-10.15 Keynote : Professor Kathleen M. Adams, Loyola University Chicago, USA
“Re-envisioning Tourism and Ethnicity in Insular Southeast Asia”
10.15-10.30 Coffee Break
10.30-11.10 Keynote: Professor Franco Bianchini, Leeds Beckett University, UK
“Tourism and intercultural urban strategies in multi-ethnic cities"
11.10– 12.30 Cross-cultural and Transnational Encounters
Room: Imperial 3
Chair: Victor T. King
Ismar Borges de Lima – Indigenous Protagonism in Tourism Operations and Guiding in Australia, Brazil and New Zealand
Tuhina Ganguly – Exotic Tourist, Ethnic Hosts: An Auto-Ethnographic Approach to Tourism, Ethnicity and Postcoloniality
Isabell Handler- Cultural Proximity and Intention to Visit – An Exploratory Survey among Taiwanese
Mary Mostafanezhad - Lost in Thailand: The Popular Geopolitics of Chinese Film Tourism in Northern Thailand
12.30-13.30 Lunch
13.30-14.45 Performance, ritual events and staged authenticity
Room: Imperial 3
Chair: Erik Cohen
Farah Syazwani binti Hayrol Aziz – Constructing Authenticity through Hospitality: Examining Host-Guest Relations of Malay Homestay Programme in Malaysia
Lu Thi Thanh Le - Cultural Festivals and the Representation of Ethnic Identity in Vietnam: A Look from a Cham Festival
Yuji Baba – The Changing Role of Pi, a Bamboo Sound Producing Tool, in the Lua-mal Ritual in Nan province, Northern Thailand
Yang Ningdong – Performers in Jiuzhaigou: From “Authenticity of Life” to “Authenticity of Performance”
14.45-15.00 Coffee Break
15.00-17.00 Sustainability, ecotourism and community
Room: Imperial 3
Chair: Kathleen M. Adams
Carol Moet Aye – Assessment of the Feasibility of Community Based Tourism in Hpa-An, Karen State, Myanmar, in Transition Period to Foster Local Ownership and
Support for Peace Building
Gaim James Lunkapis – Communicating Ethnic Identity through Ecotourism
I Ketut Sardiana - Linking Ethnic Group, Tourism and Conservation: A Study on Community-based Ecotourism in Indigenous Tenganan Dauh Tukad Village, Bali,
Indonesia
Le Thi Thao Anh: Agro-tourism and Sustainability of Vietnamese Ethnicity: Case Study of Tan Trung Commune, Phu Tan District, An Giang Province
Peter Masters – Marketing sustainable home-stay in Thailand: Authenticity, how much is too much?
Sommai Theingthae – Sustainable Ecotourism Development in Muslim community After the Impact of Tsunami Disaster in 2004: A Case Study in Bang Rong Village
Phuket Province, Thailand
18.30 Dinner, Imperial Room 5, Imperial Mae Ping Hotel

Sunday 16th
August, 2015
Imperial Mae Ping Hotel, Chiang Mai
09:00-9:40 Keynote : Professor Erik Cohen, The Hebrew University of Jerusalem, Israel
“Ethnic Tourism in Mainland Southeast Asia “
9.40-10.20 Victor T. King, The School of Oriental and African Studies, University of London (SOAS)
“Ethnic identity and tourism: culture on the move”
10.20-10.35 Coffee Break
10.35-12.30 National Identity, sub-nationalisms and local response
Room: Imperial 3
Chair: Kathleen M. Adams
Christy Bidder – Ethnic Language and Tourism: A Case Study of the Kadazandusun Community in Sabah, Malaysia Borneo
Jaeyeon Choe - Tourism Development Impact on the Filipino Community in Macao
Nor Hafizah Selamat - Ethnic Identity and Cultural Heritage Tourism: An Ethnographic Study of the Indian Muslim Community in Penang
Simon Potter - Tourism in Northern Korea as a Means to Promote National Identity
Zuzana Jurkova - When “we” are still “we”: On the transformation of group identity in the Southeast of the Czech Republic
12.30-13.30 Lunch
13.30-15.15 Cross-cultural and Transnational Encounters
Room: Imperial 3
Chair: Erik Cohen
Makarand Gulawani - India’s Support for Tourism in Myanmar: Impact on both the Countries
Reni Cacillia Polus – Understanding Tourists’ Motives and Sought Experiences at Sandakan Memorial Park Borneo
Shirley Worland - Missio-tourism amongst ethnic Karen in Thailand: A Bridge to Opportunity, Dependency or somewhere in between?
Preeda Chaiya – The Local Wisdom Heritage of Maechaem Community in Chiang Mai behind an Unseen Destination in Thailand
Wanching Chang- The Study of the Relationship among Cross-Culture Adjustment, Personality Traits, and Self-Identity of Working Holidays Makers in Australia
Wendy May Pollard – Voluntourism and Ethnicity: A Case Study of Burmese Refugees in Mae Sot, Thailand
14.45-15.00 Coffee Break (will be served in the conference room)
15.15-17.00 Performance, ritual events and staged authenticity; Food, culture and ethnicity
Room: Imperial 3
Chair: Victor T. King
Anupama Damunupola - Motivational Factors Influencing the participation in Cultural Events: An Empirical Study
Jame Monren T. Mercado – Pit Señor!: A Comprehensive Assessment of the “Pagkakabalik ng Imahen” Festivity as a Potential Tourist Event Attraction of the
Philippines
Hanif Hanan - Influence of Social Media in Food Festival Destination Image
Peter BeomCheol Kim - An examination of key choice factors for dining out to an ethnic restaurant
Rizki Karunia Illahi – Rendang: Traces of Minangkabau Traditions in Indonesia
Sara Leong Pik Lee – Malaysia: The Impact of Maodernization on Ethnic Food
17.00-17. 10 Notes from organiser