A slideshow of Bethany Kessler's social media campaigns and sample work. Please feel free to follow me @Its_BKess on Twitter and thanks for viewing!

1. Bethany Kessler
Social Media Specialist
Social Media Campaign Samples

2. 1. My Social Media Philosophy for Businesses
2. Portenzo Campaign Samples
3. True-Dose Pets Campaign Samples
4. City Holistic Campaign Samples
Overview

3. My Social Media Philosophy
for Businesses
The Ultimate Rule for Increasing
Brand Awareness & Sales:
The 3 E’s
Use social media too…

4. Portenzo Campaign Samples
Campaign: For Our Fans
Implementation: I installed a Fan Gate tab to generate
new Likes by promoting 10% off coupon. I also
promoted this campaign through e-newsletter, Twitter,
and Google+. Graphics designed by Bethany Kessler.
Goals: Increase Facebook reach by 20%
Results: +1300 coupons were downloaded increasing
Likes by 40%.

5. Portenzo Campaign Samples
Campaign: For Our Fans

6. Portenzo Campaign Samples
Campaign: For Our Fans
Twitter Promotion
Google+ Promotion

7. Portenzo Campaign Samples
Campaign: Voting Contest
Implementation: I installed a Facebook Voting Contest
tab to generate new Likes on Facebook. I also
promoted this campaign through e-newsletter, Twitter,
and Google+. Contest banner designed by Bethany
Kessler.
Goals: Increase Facebook reach by 20%
Results: This campaign generated +700 entries and new
Likes on Facebook.

8. Portenzo Campaign Samples
Campaign: Voting Contest

9. Portenzo Campaign Samples
Campaigns: Instagram & Pinterest
Implementation: I installed a Facebook tab for Portenzo’s
Instagram feed for customers to use hashtag #portenzo. I
also built Portenzo’s Pinterest page from scratch to increase
web traffic.
Goals: Increase brand engagement and followers on
Instagram and use Pinterest to generate more web traffic to
the product pages
Results: The Instagram campaign generated +100 Instagram
hashtag posts. Pinterest became the 4th highest referral
source for Portenzo’s web traffic.

10. Portenzo Campaign Samples
Campaign: Instagram

11. Portenzo Campaign Samples
Campaign: Pinterest
Each pin links to a
product page.
Other pins
represented our brand
and engaged with
pinners beyond our
products ie: Made in
the USA pin board.

12. True-Dose Pets
Campaign Samples
Campaign: Free Product Sample
Implementation: I launched the free True-Dose Calming
sample promotion on Facebook and shared promo in e-
newsletter and on Twitter. I also ran a Facebook ad linking to
the promo landing page to increase campaign traffic.
Goals: Increase Facebook Likes and sales
Results: This campaign generated 160% more Likes! It also
significantly increased email database and sales of the True-
Dose Calming product.

13. True-Dose Pets
Campaign Samples
Campaign: Free Product Sample

14. City Holistic
Campaign Samples
Campaign: E-Newsletter Sign Up &
Ad Listing Promotions
Implementation: I designed two lead generation forms and
placed them on the website and Facebook. I also promoted
these forms on Twitter and LinkedIn to increase activity.
Goals: Increase email database and paid ad listings on the
site
Results: These were ongoing campaigns that increased City
Holistic’s email database by 60% and 38% new ad sales.

15. City Holistic
Campaign Samples
Campaign: E-Newsletter Sign Up &
Ad Listing Promotions

16. City Holistic
Campaign Samples
Campaign: Pinterest
Implementation: I built the City Holistic Pinterest page
from scratch to increase links to the website and also
curate content around the brand.
Goals: Increase web traffic and Pinterest page activity
Results: Pinterest had become one of the top referral
sources for web traffic.

17. City Holistic
Campaign Samples
Campaign: Pinterest

18. Thank you for viewing
Bethany Kessler’s
Social Media Campaign Samples
…And please follow me on Twitter @Its_BKess or
email bethanykessler@yahoo.com