This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.

1. Using WordPress for Learning John Polaschek and B.J. Schone November 12, 2009

2. About Qualcomm

3. “The more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions.” Ross Mayfield, CEO of SocialText, Web 2.0 Expo

4. Enterprise 2.0 @ Qualcomm

5. Do you blog?

6. Blogging Software

7. WordPress Driven Web Sites

8. WordPress Driven Web Sites

9. WordPress Driven Web Sites

10. WordPress Driven Web Sites More examples - http://wordpress.org/showcase/

12. Free and paid versions

13. Premium for custom css

14. Premium for extra storage

15. Limited private users

16. Upgrade to private site

17. Self hosted

18. Open Source

19. Custom css for free

20. Unlimited storage

21. Unlimited private users

22. Private behind firewallhttp://en.wordpress.com/features/ http://en.wordpress.com/products/ http://codex.wordpress.org/Main_Page http://wordpress.org/about/

23. WordPress Stats There are over 15 million WordPress publishers 6 million blogs hosted on WordPress.com 9 million active installations of the WordPress.org software. Your employees may already be familiar with it. Current Stats http://en.wordpress.com/stats/ http://www.quantcast.com/profile-search/wordpress.com

24. WordPress.com Blogs

25. WordPress Multi-User Can run thousands of blogs with a single install Powers WordPress.com Open Source Can be self-hosted Great for the Enterprise

27. Themes

28. Mobile BlackBerry http://blackberry.wordpress.org/ iPhone http://iphone.wordpress.org/ In just over a week since WordPress for iPhone 2 was released on the App Store, the application has been downloaded onto over 20,000 iPhones and iPods. Source: http://iphone.wordpress.org/2009/11/06/20000-downloads/

29. Technical Summary Open Source Flexible Plugins Themes Mobile App Low barrier to entry Low tech requirements (Linux, Apache, PHP, MySQL) Single-User and Multi-User versions Easy to use / configure It’s free!

30. WordPress @ Qualcomm

31. WordPress @ Qualcomm Began Pilot (Feb. 2009) Testing within our own department Learning Program support sites Determine pros and cons Share with I.T. Began Customizing for Enterprise (Spring 2009) SSO Siteminder/LDAP integration Developed Qualcomm themes Limited plug-ins

32. WordPress @ Qualcomm Enterprise Launch (August 2009) Communicate Email, Blogs, Micro-blogs Corporate communication news articles Educate Workshops and Webinars Support sites Community support via mail lists Ongoing communication and education

33. WordPress @ Qualcomm

34. Learning Programs

35. Knowledge Sharing

36. Informal Learning

37. Technical Support

38. Regional Communication

39. Blogging Advantages Publishing Quick to create - Personal, Group, Team, Project sites Support learning initiatives (formal and informal) Experts sharing what they know Self-service - fewer/no bottlenecks in communication process Read Learn directly from your colleagues Embed multi-media (Video / Audio) RSS (via Outlook) Leave comments, have discussions Tags Identify trending topics and keywords Search Immediate access to knowledge sharing

40. Has this been a success?

42. First 3 Months… 6657 Users 313 Blogs 866 Posts 369 Comments

43. Success Not Just in the Numbers

44. “A simple, straightforward approach to leveraging social learning is to include social activities (e.g., discussions in blogs or discussion groups, collaborative writing in blogs) as part of the learning flow of a current formal program. Companies which have taken this approach tell us that including such activities helps to shorten the time to mastery for learners.” Bersin & Associates Research Bulletin, 2009 Volume 4, Issue 36

45. Our Success Story Facilitates both formal and informal learning Increased international communication Unencumbered sharing of knowledge / information Employee satisfaction increased Increased collaboration Intellectual property kept internal Content is searchable

46. The Moral of the Story Partner, partner, partner Educate, educate, educate Succeed or fail cheap and fast. Provide an Enterprise 2.0 alternative, otherwise employees will use Web 2.0. Blogging and other 2.0 technologies are changing the way we learn, work, develop products, and do business today.

47. Contact Us John Polaschekjpolasch@qualcomm.com B.J. Schonebschone@qualcomm.com

48. Thank You