Click for more: http://captology.stanford.eduTop 10
Mistakes inBehavior Change . . . and some ways you can fix themBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, & Mark Nelson

1# Relying on willpower for
long-term change x i s t. e s n’t e u re . e r do r f u t i ne w i l l p o w b e t te Im ag te p 1 t o a Th at ’s sBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Do Stuff Green Blue Purple
Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing abehavior one time one time one time one time behavior one time is done Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled waterSpan GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behaviorbehavior for a period of time for a period of time for a period of time for a period of time for a period of timehas duration, such as 40 Carpool to work for Bike to work for two Take public bus for Take shorter showers Don’t water lawn days three weeks months one month this week during summerPath GreenPath BluePath PurplePath GrayPath BlackPath Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behaviorbehavior from now on from now on from now on from now on from now on is a permanent Start growing own Turn off lights when Purchase more local Eat less meat Never litter again vegetables leaving room produce from now on change

Stanford: Fogg Behavior Grid Do
Stuff Don’t do Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is done Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior for a period of time for a period of time for a period of time for a period of time for a period of time has duration, such as 40 Carpool to work for Bike to work for two Take public bus for Take shorter showers Don’t water lawn days three weeks months one month this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now on is a permanent Start growing own Turn off lights when Purchase more local Eat less meat Never litter again vegetables leaving room produce from now on change

Stanford: Fogg Behavior Grid Do
Stuff Don’t do Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot dot    Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is donebehaviors Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan BlackSpan span behavior has duration, Do new behavior for a period of time Do familiar behavior for a period of time Increase behavior for a period of time Decrease behavior for a period of time Stop a behavior for a period of timebehaviorssuch as 40 Carpool to work for Bike to work for two Take public bus for one month Take shorter showers Don’t water lawn days three weeks months this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath BlackPath path      Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now onbehaviors is a Start growing own Turn off lights when Purchase more local Eat less meat Never litter again permanent vegetables leaving room produce from now on change

2# Attempting big leaps instead
of baby steps s uc c e s se s Se e k t i ny r a n o t h e r. -- o n e af teBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Fogg Behavior Model Fogg Behavior
Model - www.BehaviorModel.org www.BehaviorModel.org B = mat at the same moment triggers motivation succeed here Activation Threshold triggers fail hereDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

Fogg Behavior Model www.BehaviorModel.org Trigger
at this point & behavior happens B = mat at the same moment triggers motivation succeed here Activation Threshold triggers fail hereDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

Fogg Behavior Model www.BehaviorModel.org B
= mat at the same moment triggers motivation succeed here Trigger at this point & behavior won’t happen Activation ThresholdDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

Fogg Behavior Model www.BehaviorModel.org B
= mat at the same moment triggers motivation succeed here Activation Threshold Trigger at this point & behavior happens triggers fail hereDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

3# Ignoring how environment shapes
behaviors te x t u r c o n li fe . ge yo yo u r Ch a n a nge &y o u chBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

4# Trying to stop old
behaviors instead of creating new ones av o id ance . t n ac t i o n, n o F o c us oBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Fogg Behavior Model www.BehaviorModel.org B
= mat at same moment Habits Habits Habits motivation triggers Habits succeed here Habits Activation Threshold Habits triggers fail here Habits HabitsDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

Fogg Behavior Model www.BehaviorModel.org B
= mat at same moment Habits Habits Habits Habits Habits Habits motivation triggers Habits Habits succeed here Habits Habits Activation Habits Habits Threshold triggers fail here Habits Habits HabitsDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

Fogg Behavior Model www.BehaviorModel.org B
= mat at same moment Habits Habits Habits Habits Habits Habits Habits Habits Habits motivation triggers Habits Habits succeed here Habits Habits Activation Habits Habits Threshold triggers fail here Habits Habits HabitsDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

5# Blaming failures on lack
of motivation av i o r he be h a k e t o. S o lu t i o n : M ie r t o d e asBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Fogg Behavior Model www.BehaviorModel.org B
= mat at same moment motivation triggers succeed here Activation Threshold triggers fail hereDo not post online or publish.For rights to use with peopleoutside of your company,contact BJ Fogg Hard to Do ability Easy to Do

6# Underestimating the power of
triggers pe ns o r h a p e r. e h av i t r ig g No b u t a withoBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

7# Believing that information leads
to action o rat i on al. ans a re n’t s We h umBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

8# Focusing on abstract goals
more than concrete behaviors h a p e o d ay e t in s min . t ac t: G l k 15 A b s t r : Wa Con c re teBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

9# Seeking to change a
behavior forever, not for a short time. or k s r i o d w ve r ” A fi xe d p e “f o re b e t te r t h anBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Stanford: Fogg Behavior Grid Do
Stuff Don’t do Do not post online or publish. For rights to use with people outside of your company, contact BJ Fogg Green Blue Purple Gray Black behavior behavior behavior behavior behavior Do new behavior, Do familiar behavior Increase behavior Decrease behavior Stop doing one that is unfamiliar intensity or duration intensity or duration a behavior Dot GreenDot BlueDot PurpleDot GrayDot BlackDot dot    Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop doing a behavior one time one time one time one time behavior one time is donebehaviors Install solar panels Tell a friend about Plant more trees and Buy fewer boxes of Turn off space heater one-time for tonight on house eco-friendly soap local plants bottled water Span GreenSpan BlueSpan PurpleSpan GraySpan BlackSpan BlackSpan span behavior has duration, Do new behavior for a period of time Do familiar behavior for a period of time Increase behavior for a period of time Decrease behavior for a period of time Stop a behavior for a period of timebehaviorssuch as 40 Carpool to work for Bike to work for two Take public bus for one month Take shorter showers Don’t water lawn days three weeks months this week during summer Path GreenPath BluePath PurplePath GrayPath BlackPath BlackPath path      Do new behavior Do familiar behavior Increase behavior Decrease behavior Stop a behavior behavior from now on from now on from now on from now on from now onbehaviors is a Start growing own Turn off lights when Purchase more local Eat less meat Never litter again permanent vegetables leaving room produce from now on change

# Assuming that behavior change
is difficult. h a rd o t so e ss. ge i s n t pro c c h a n e r igh Be h av i o r ve t h he n y ou ha wBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelsonhttp://captology.stanford.edu http://facebook.com/captology

Thanks for viewing! -BJ Fo
g g & the te am Feel free to share this with a friend. For more, follow the links http://captology.stanford.edu http://facebook.com/captology http://twitter.com/bjfoggBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . .