SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
BJ Fogg, PhD
April 2015
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
How did I choose?
I decided to use loss as my guiding factor.
Specifically, if we lost this innovation, how much
less connected would humans be to nature?
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
National park system
a public resourceImagine losing our national parks
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Central Park in NYC
a public resourceImagine losing Central Park
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Windows (that open to nature)
bring nature insideImagine if we didn’t have windows
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Window boxes on homes
bring nature inside
care for nature
Imagine no such thing as window boxes
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Indoor plants
bring nature insidebring nature inside
care for nature
Imagine no indoor plants
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Dogs as domestic pets
bring nature inside
care for nature
Imagine no dogs in our lives
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Growing a garden at home
care for natureImagine no personal gardens
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Nat Geo / Animal Planet
commercial ventureImagine no broadcast programming about nature
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Summer camps outdoors
commercial ventureImagine if summer camps did not exist
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Outdoor outfitters (e.g., REI)
commercial ventureImagine no way to get the gear you need
bjfogg@stanford.edu

Mais conteúdo relacionado

Mais de BJ Fogg

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011BJ Fogg
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcBJ Fogg
 
Test update
Test updateTest update
Test updateBJ Fogg
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook AppsBJ Fogg
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityBJ Fogg
 

Mais de BJ Fogg (6)

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezc
 
Test update
Test updateTest update
Test update
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford University
 

Último

Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationRosabel UA
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxleah joy valeriano
 

Último (20)

Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translation
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
 

Top 10 examples nature - fogg 2015

  • 1. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature BJ Fogg, PhD April 2015 bjfogg@stanford.edu
  • 2. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature How did I choose? I decided to use loss as my guiding factor. Specifically, if we lost this innovation, how much less connected would humans be to nature? bjfogg@stanford.edu
  • 3. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 National park system a public resourceImagine losing our national parks bjfogg@stanford.edu
  • 4. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Central Park in NYC a public resourceImagine losing Central Park bjfogg@stanford.edu
  • 5. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Windows (that open to nature) bring nature insideImagine if we didn’t have windows bjfogg@stanford.edu
  • 6. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Window boxes on homes bring nature inside care for nature Imagine no such thing as window boxes bjfogg@stanford.edu
  • 7. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Indoor plants bring nature insidebring nature inside care for nature Imagine no indoor plants bjfogg@stanford.edu
  • 8. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Dogs as domestic pets bring nature inside care for nature Imagine no dogs in our lives bjfogg@stanford.edu
  • 9. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Growing a garden at home care for natureImagine no personal gardens bjfogg@stanford.edu
  • 10. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Nat Geo / Animal Planet commercial ventureImagine no broadcast programming about nature bjfogg@stanford.edu
  • 11. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Summer camps outdoors commercial ventureImagine if summer camps did not exist bjfogg@stanford.edu
  • 12. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Outdoor outfitters (e.g., REI) commercial ventureImagine no way to get the gear you need bjfogg@stanford.edu