SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
BJ Fogg, PhD
April 2015
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Top 10 Examples
Connecting People with Nature
How did I choose?
I decided to use loss as my guiding factor.
Specifically, if we lost this innovation, how much
less connected would humans be to nature?
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
National park system
a public resourceImagine losing our national parks
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Central Park in NYC
a public resourceImagine losing Central Park
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Windows (that open to nature)
bring nature insideImagine if we didn’t have windows
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Window boxes on homes
bring nature inside
care for nature
Imagine no such thing as window boxes
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Indoor plants
bring nature insidebring nature inside
care for nature
Imagine no indoor plants
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Dogs as domestic pets
bring nature inside
care for nature
Imagine no dogs in our lives
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Growing a garden at home
care for natureImagine no personal gardens
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Nat Geo / Animal Planet
commercial ventureImagine no broadcast programming about nature
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Summer camps outdoors
commercial ventureImagine if summer camps did not exist
bjfogg@stanford.edu
EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015
Outdoor outfitters (e.g., REI)
commercial ventureImagine no way to get the gear you need
bjfogg@stanford.edu

Mais conteúdo relacionado

Mais de BJ Fogg (6)

Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011Cases - BJ Fogg's Behavior Model - Nov 2011
Cases - BJ Fogg's Behavior Model - Nov 2011
 
Top10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezcTop10 mistakesbehaviorchange bj-fogg8updatezc
Top10 mistakesbehaviorchange bj-fogg8updatezc
 
Test update
Test updateTest update
Test update
 
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009
 
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
 
Web Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford UniversityWeb Credibility - BJ Fogg - Stanford University
Web Credibility - BJ Fogg - Stanford University
 

Último

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 

Último (20)

psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 

Top 10 examples nature - fogg 2015

  • 1. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature BJ Fogg, PhD April 2015 bjfogg@stanford.edu
  • 2. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Top 10 Examples Connecting People with Nature How did I choose? I decided to use loss as my guiding factor. Specifically, if we lost this innovation, how much less connected would humans be to nature? bjfogg@stanford.edu
  • 3. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 National park system a public resourceImagine losing our national parks bjfogg@stanford.edu
  • 4. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Central Park in NYC a public resourceImagine losing Central Park bjfogg@stanford.edu
  • 5. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Windows (that open to nature) bring nature insideImagine if we didn’t have windows bjfogg@stanford.edu
  • 6. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Window boxes on homes bring nature inside care for nature Imagine no such thing as window boxes bjfogg@stanford.edu
  • 7. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Indoor plants bring nature insidebring nature inside care for nature Imagine no indoor plants bjfogg@stanford.edu
  • 8. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Dogs as domestic pets bring nature inside care for nature Imagine no dogs in our lives bjfogg@stanford.edu
  • 9. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Growing a garden at home care for natureImagine no personal gardens bjfogg@stanford.edu
  • 10. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Nat Geo / Animal Planet commercial ventureImagine no broadcast programming about nature bjfogg@stanford.edu
  • 11. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Summer camps outdoors commercial ventureImagine if summer camps did not exist bjfogg@stanford.edu
  • 12. EDUC 203: Behavior Design - Connecting People with Nature - Stanford University, Spring 2015 Outdoor outfitters (e.g., REI) commercial ventureImagine no way to get the gear you need bjfogg@stanford.edu