Many businesses struggle for what to post on their social media. It's important to find the right content that resonates with your audience and makes them want to keep coming back for more. Here we discuss how to decide what to post, where to get your content from and how much content you need to find and share to keep your audience captivated.
1. Many businesses struggle for what to post on their social media.
It's important to find the right content that resonates with your
audience and makes them want to keep coming back for more.
Here we discuss how to decide what to post, where to get your
content from and how much content you need to find and share
to keep your audience captivated.
There is a link at the end of this deck to the associated blog
and webinar recording.
What to
3. Heads up
1.What’s your social media strategy?
2.What is your social media goal?
3.Which Social Media networks are my customers
using?
4.What are my customers interested in?
5.How to write your own social media plan.
5. Clear business aim
• Attract more leads
• Raise your business profile
• More website traffic
• Build an online community
• Increase membership
• Share information
• Sell your products/services
• Build your Newsletter list
• Demonstrate your product/service
9. What do I talk about?
Resonate! Must be relevant to them!
Hot industry news
Share your company news
What’s new?
Blogs
Top Tips & Free Advice
Inspirational quotations
Surprising Facts & Figures
Your events
Real photo’s & video’s
Testimonials or Case Studies
Comment on other people’s pages
Other relevant events
10. How to get people
talking about you?
Update regularly
@Mention or Tag relevant people/companies
Join in – search for relevant groups or hashtags
Share other people’s news
Reply to any comments, notifications, messages
Thank people
People like good news stories
Things that are easy to comment on
Measure & improve
11. Get people talking about you
By updating regularly with fun, timely events
12. Get people talking about you
Tag other relevant companies or organisations
13. Varied & Interesting
Keep your social
media pages lively &
entertaining by adding
photo’s & videos like
Kidderminster Arts
Festival
https://www.facebook.
com/WyreForestArts/vi
deos/1508180472542
365/
14. Q/A
What’s the first thing you’ll do with regards
implementing your social media?
Will you do anything different?
Any questions?
17. For more info
•Follow me on Twitter @helencoldicott
•Connect on LinkedIn Helen Davies (nee Coldicott)
•Follow me on SlideShare – Coldicott Freelance Training
•Call me for some Social Media Advice 01905 23902
19. BizSmart aims to help business owners of small and medium sized
businesses to create value and scale their businesses through
sound practical business support by providing insight, Clarity
combined with a real determination to help you succeed.
You can access webinars and presentations like this and more
besides through our SmartRoom service here
You can read the associated blog and listen to a live recording of
this presentation by clicking here
You can read Helen’s profile here
20. •Need a sounding board for your ideas?
•Need to know what to prioritise?
•Want someone to challenge your assumptions?