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The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book

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Because only a small percentage of authors earn a living from their books, most need to develop additional revenue streams. In this content-rich presentation, Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. You will learn how to:
 Create a revenue plan for your author business
 Make money with information products
 Develop and deliver online training programs
 Profit from niche books, ebooks and workbooks
 Conduct online events
 Host a membership site that generates recurring revenue
 Build a profitable niche community
 Earn big money with corporate sponsors
 Work less and earn more (really!)

Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with powerful methods for growing your author business in ways you haven’t yet imagined!

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The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book

  1. 1. 1 The Profitable Author-Publisher: Revenue Streams to Build a Business Around Your Book(s) Stephanie Chandler, Nonfiction Authors Association Class Time: 3:45 PM – 4:45 PM WIFI Network: SCI (no password needed)
  2. 2. THE PROFITABLE AUTHOR/PUBLISHER: REVENUE STREAMS TO GROW YOUR BUSINESS Stephanie Chandler @NonfictionAssoc & @Steph__Chandler
  3. 3. Hello! 3
  4. 4. Store Cats 4
  5. 5. Authority Publishing - 2008 5
  6. 6. Nonfiction Writers Conference - 2010 6
  7. 7. Nonfiction Authors Association - 2013 ◈ Weekly teleseminars ◈ Homework ◈ Exclusive templates, checklists, worksheets ◈ Partner discounts: IngramSpark, Office Depot, ProfNet + ◈ Private Facebook & LinkedIn Communities 7
  8. 8. Stephanie Chandler 8
  9. 9. 3 STEPS TO POSITIONING YOURSELF Don’t skip these important tactics 9
  10. 10. Step 1: Know Your Audience 10
  11. 11. Step 2: Solve Their Problems 11
  12. 12. Step 3: Become an Influencer 12
  13. 13. LET’S MAKE SOME MONEY! Real world examples coming… 13
  14. 14. Consulting and Coaching  Hourly Fee, Packages  In-person or phone  Work toward a goal  Follow a process  Provide “homework” or set weekly goals 14
  15. 15. Memoir Writer to Coach 15
  16. 16. Sci Fi Author and Consultant 16
  17. 17. Consulting Directories 17
  18. 18. Certification Programs 18
  19. 19. Certification Programs 19
  20. 20. Certification Programs 20
  21. 21. Information Products - Karl Palachuk 21
  22. 22. Information Products - Recordings 22
  23. 23. Information Products - Reports 23
  24. 24. Information Products – White Papers 24
  25. 25. Information Products – Niche Books 25
  26. 26. Information Products – Niche Books 26
  27. 27. Wealth in Workbooks 27
  28. 28. Wealth in Workbooks 28
  29. 29. Paid Newsletter 29
  30. 30. Paid Teleseminars and Webinars 30
  31. 31. Online Courses and Events 31
  32. 32. Online Courses and Events 32
  33. 33. Online Courses and Events 33
  34. 34. Online Courses and Events 34
  35. 35. Online Courses and Events 35
  36. 36. Membership Programs 36
  37. 37. Membership Programs 37
  38. 38. Membership Programs 38
  39. 39. Subscription Programs ($75k launch!) 39
  40. 40. Subscription Programs 40
  41. 41. Subscription Programs 41
  42. 42. Subscription Programs 42
  43. 43. Cashing in on Community 43
  44. 44. Cashing in on Community 44
  45. 45. Cashing in on Community 45
  46. 46. Cashing in on Community 46
  47. 47. Cashing in on Community 47
  48. 48. Cashing in on Community 48
  49. 49. Cashing in on Community 49
  50. 50. AUTHOR WEBSITE OR NEWS SITE? Which is right for you? 50
  51. 51. 51
  52. 52. 52
  53. 53. 53 SOLD FOR $315 MILLION!
  54. 54. Advertising for High Traffic Sites Ad Networks: ◈ Adsense.com ◈ RevenueHits.com ◈ Kontera.com ◈ Chitika.com Affiliates: ◈ cj.com ◈ jvzoo.com ◈ clickbank.com ◈ Rakuten.com 54
  55. 55. Corporate Sponsors – The Holy Grail 55
  56. 56. Sponsor Activities  Webinars  Twitter chats  Social media activities  Bulk book sales  Blogs (theirs or yours)  Tours  Video clips  Speaking  Consulting  Contests  Content licensing  Spokesperson 56
  57. 57. Sponsor Activities 57
  58. 58. Sponsor Activities – Content Licensing 58
  59. 59. Action Items  Ask: What does my audience NEED?  How can I SERVE my audience?  Make a list of potential revenue streams.  Plan to launch one revenue stream in next 60 days.  Set a timeline, create an outline, get to work! 59
  60. 60. Download this slide deck here: x
  61. 61. Thank You! Questions? NonfictionAuthorsAssociation.com NonfictionWritersConference.com @NonfictionAssoc @Steph__Chandler (double underscore) facebook.com/nonfictionauthorsassociation 61
  62. 62. Consulting and Coaching  Hourly Fee, Packages  In-person or phone  Work toward a goal  Follow a process  Provide “homework” or set weekly goals 62
  63. 63. Consulting and Coaching  Hourly Fee, Packages  In-person or phone  Work toward a goal  Follow a process  Provide “homework” or set weekly goals 63

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