Own Your Niche for Professional Speakers: Internet Marketing and Social Media Tactics to Grow Your Audience
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Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013. Topics include: - Search Engine Optimization (SEO) - Blogging - Content Marketing - Video - Information Products - Community - Corporate Sponsors - Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
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Own Your Niche for Professional Speakers: Internet Marketing and Social Media Tactics to Grow Your Audience
- 1. Own Your Niche on the Internet and Beyond Simple Strategies for SPEAKERS to Increase Website Traffic and Build Buzz Online Stephanie Chandler
- 2. What Do You Want to Be Known For? Get Ready to Step on to the Virtual Stage 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource 5. Choose Your Business Model GOAL = SERVE
- 3. Small Biz Thoughts.com Speaker/Consultant for IT Business Owners
- 4. Melinda Emerson Small Biz Lady
- 5. Patrick Schwerdtfeger Social Media Victories
- 6. Jim Horan The One Page Business Plan
- 7. Guy Kawasaki Business, Internet, Publishing
- 8. Speaker Site vs. Industry Site Outside of the Speaker Box
- 9. How the Search Engines Work And Why it Matters 17 Billion Searches Per Month: = 66.4% Microsoft Sites (Bing, MSN) = 15.9% Yahoo = 12.8% Ask = 3.2% AOL = 1.7% Source: Comscore.com, August 2012
- 10. Keywords for Speakers How to Get Found • Type of speaker (motivational, keynote…) • Industry (auto, dental…) • Audience (women, kids) • Location (city, state, country) • Skills (trainer, consultant)
- 11. Search Engine Optimization (SEO) Increase Your Chances of Getting Found Keywords/Key Phrases • Page Title • Description • Header • Repeated on Page • Page URL • Images
- 12. SEO Best Practices Small Changes Make a Big Difference • Keyword Concentration • Relevant Incoming Links • Anchored Links • Minimal Use of Flash • Frequent Updates • Content is King
- 13. The Power of Blogging Your Secret Weapon • Great SEO • Build Your Audience • Media Potential • Content from Customers, Peers, Employees
- 14. The Big Secret: Content Showcase Your Expertise • Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Executives • Editorial Commentary • Enlist Peers, Clients, Employees *Your Site and Industry Sites
- 15. Podcasts, Teleseminars, Webinars Expand Your Reach • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Promote via social media • Archive on your site • Distribute via iTunes
- 16. Video Potential to Go Viral • Generate traffic • Attract target audience • Establish expertise • Add interest to your website • Inexpensive to produce
- 17. Information Products Give Away or Sell for Profit • Books • Ebooks • Special Reports • Whitepapers • Tips Sheets • Workbooks • Training Programs
- 18. Books! The Ultimate Information Product • Instant Authority • Increase Credibility • Raise Your Rates • Open Doors • Back of the Room • Send to Contacts • Attract Media
- 19. Grow Your Audience Tap into the Power of Community • Community is vital • Find your target audience • Figure out where they spend their time • Engage in existing communities • Start your own – Meetup.com – LinkedIn Groups – Ning – Yahoo Groups
- 20. Email Marketing It’s Not Dead! • Permission to market! • Build your list • Give incentive • Options: – Constant Contact – iContact – Mail Chimp – Aweber
- 21. Corporate Sponsors They Need You • Speaking • Spokesperson • Blogging • Site Ads • Give-Aways • Webinars • Twitter Chats • Event Sponsorship • Books in Bulk
- 22. Social Media It’s Evolving, But Not Going Away Reprinted with permission by The Center for Marketing Research at the University of Massachusetts Dartmouth
- 23. Social Media Why it Matters • Build brand awareness • Engage past clients • Attract new clients and readers • Immediate impact • Create community • Viral marketing
- 24. Facebook Strategy Engage Your Audience • Build a Business Page • Share Blog Content, Tips, Articles, Links, Videos, Photos • Ask Questions • Participate Daily • Cross-Promote on Your Site, E-mail Marketing, Ads, etc. • Promoted Posts and Ads
- 25. LinkedIn Strategy Find Professional Connections • Add Keywords • Import Contacts • Find Groups • Get Introduced • Ask for Endorsements • Locate Key Contacts • Invest in LinkedIn Mail
- 26. Pinterest Strategy Visual Network • Pin Your Blog Posts • Pin Blog Posts by Others • Share Resources • Be Interesting • Always Remember Your Target Audience
- 27. Google+ Strategy Link Juice Here • Share Blog Posts, Interesting Content • Use the +1 Button • Add People to Your Circles • Interact With Others
- 28. Twitter Strategy Microblogging in 140 Characters or Less • Follow Those You Want Following You • Share Links to Blog Posts, Resources, Industry News • Retweet Often • Post Often: 5+ Times Per Day • Repeat Your Tweets
- 29. Steps to Success Commit a Little Time Each Day • Define Your Target Audience • Leverage Community • Become a Resource • Optimize Your Site • Blog Often • Add Content: Videos, Podcasts, Webinars • Distribute Information: Ebooks, Books, Reports • Join Social Media
- 30. Thank YOU I Appreciate Your Time! Questions? www.AuthorityPublishing.com www.BusinessInfoGuide.com www.StephanieChandler.com Twitter: @bizauthor 877-800-1097