Marketing and Monetizing for Authors
Many writers struggle with two major components of their businesses: marketing and revenue generation. In this content-rich presentation, Stephanie Chandler shares real-world strategies that you can use to build an audience online and add lucrative revenue streams to your author business. You will learn how to: **Choose a niche and establish authority in your field **Grow your audience online with key foundational components (a professional website, blog and social media presence) **Leverage powerful tactics including guest blogging, podcasting, video and more **Create profitable revenue streams from corporate sponsors, online events, member sites and information products **Work less and earn more (really!) Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with practical strategies that can help you achieve your goals! *I'm available to deliver this presentation to writers' groups, conferences and events, either in person or via webinar. Contact me for details!
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Marketing and Monetizing for Authors
- 1. Marketing & Monetizing Online Promotion and Revenue Streams for Authors Stephanie Chandler @bizauthor | @NonfictionAssoc
- 2. What Do You Want to Be Known For? 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource 5. Choose Your Business Model GOAL = SERVE Claim Your NICHE and Step on to the Virtual Stage
- 3. Small Biz Thoughts.com Author/Speaker/Consultant for IT Business Owners
- 6. Patrick Schwerdtfeger Social Media Victories
- 7. J.A. Konrath Thrillers and Publishing? Straddling Two Niches
- 8. Gretchen Rubin Come On Get Happy!
- 9. Backyard Chickens.com Guess how many monthly visitors?
- 10. SEO Best Practices • Keyword Concentration • Relevant Incoming Links • Anchored Links • Frequent Updates • Content is King Small Changes Make a Big Difference
- 11. The Power of Blogging • Great SEO • Build Your Audience • Media Potential • Content from Customers, Peers, Employees Your Secret Weapon
- 12. The Big Secret: Content • Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Executives • Editorial Commentary • Enlist Peers, Clients, Employees Showcase Your Expertise
- 13. Social Media Strategy What Most People Miss BLOG
- 14. Podcasts, Teleseminars, Webinars • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Promote via social media • Archive on your site • Distribute via iTunes Expand Your Reach
- 15. Video • Generate traffic • Attract target audience • Establish expertise • Add interest to your website • Inexpensive to produce Potential to Go Viral
- 16. Grow Your Audience • Community is vital • Find your target audience • Figure out where they spend their time • Engage in existing communities • Start your own – Meetup.com – LinkedIn Groups – Ning – Yahoo Groups Tap into the Power of Community
- 17. Email Marketing • Permission to market! • Build your list • Give incentive • Options: – Constant Contact – iContact – Mail Chimp – Aweber It’s Not Dead!
- 18. Bloggers Rule • Guest Posts • Interviews • Book Give-aways • Book Reviews Huge Influence
- 19. Book Reviews • Amazon Reviewers • Book Review Targeter (software) • NetGalley • BookBub • Goodreads • Bloggers • Friends, Peers Essential for Sales
- 20. Show Me the Money! Monetizing Your Business
- 22. Workbooks High Perceived Value, Low Competition
- 23. Professional Speaking • Speaker page • Focused topics with great titles • Testimonials • Video clips • Answer “Call for speaker” requests Keynote = $$$
- 25. Online Education • Via Webinar and Teleseminar • Online Classes • Self-Study Programs • Online Conferences Teach!
- 27. Information Products • Books • Ebooks • Special Reports • Whitepapers • Tips Sheets • Workbooks • Training Programs Profit from Your Knowledge
- 33. Advertising Great for High-Traffic Sites • http://Adsense.com • http://RevenueHits.com • http://Kontera.com • http://Chitika.com Affiliates: • http://cj.com • http://jvzoo.com • http://clickbank.com • http://Rakuten.com
- 34. Corporate Sponsors • Speaking • Spokesperson • Blogging • Site Ads • Give-Aways • Webinars • Twitter Chats • Event Sponsorship • Books in Bulk They Need You
- 35. Plant Your Garden Three Seeds Each Day
- 36. Questions? NonfictionAuthorsAssociation.com | NonfictionWritersConference.com Twitter: @bizauthor and @NonfictionAssoc Thank YOU I Appreciate Your Time!