Applied Communilytics
Intensive: Web 2.0 Expo
SF 2010
w/ Alistair Croll & Sean Power

I betook
myself to
linking...

...tis some
visitor
entreating
entrance at
my chamber
door

About you
We won’t tweet about it. Honest.

You’ll hear from...
The Speakers: The Panelists:

@seanpower
@acroll
#w2e
#cwm (if you want to ask us
questions)

I’m going to be a bit of a jerk.
(Sean’s the nice one.)

http://www.snipe.net/2009/06/there-is-no-such-thing-as-a-social-media-marketer/
* This slide may not reflect the opinions of @seanpower (Kudos to @snipeyhead)

Community management is
changing.

http://www.flickr.com/photos/jantik/111670098/

http://jacusers.johnabbott.qc.ca/~bill.russell/AdamSmith.jpg
Economics
matters.

Two big lessons.

1. You are not a unique and
special snowflake.

Community
management
(what were
they saying?)

Usability
(how did they
interact with
it?)
Community
management
(what were
they saying?)

Usability Analytics
(how did they (what did they
interact with do on the
it?) site?)
Community
management
(what were
they saying?)

Usability Analytics Competition
(how did they (what did they (what are they
interact with do on the up to?)
it?) site?)
Community
management
(what were
they saying?)

Usability Analytics Competition
(how did they (what did they (what are they
interact with do on the up to?)
it?) site?)
Performability
(could they do
what they
wanted to?)
Community
management
(what were
they saying?)

Usability Analytics Competition
(how did they (what did they (what are they
interact with do on the up to?)
it?) site?)
VoC Performability
(what were (could they do
their what they
motivations?) wanted to?)
Community
management
(what were
they saying?)

http://www.flickr.com/photos/joelogon/2122303827/
2. Analytics is essential for
your job security.

Today: Communilytics
A really bad word for tying business
outcomes to community initiatives in order to
prove and improve the impact of community
on the business.

Done in the context of
complete web monitoring
A complete, holistic view of your online presence.

Today’s schedule: Morning
Why Care About Communities: A Business Case
The Politics of Building Communities
Guest Speaker: John Lovett, Web Analytics Demystified
Social Media Measurement: Part of A Larger Whole

Today’s schedule: Morning
Social Media Goals & Measurement in Practice
Guest Speaker: Kevin Weil, Twitter

Today’s schedule: Afternoon
Monitoring Improvements Through Funnels
Guest Speaker: Hiten Shah, KISSmetrics / CrazyEgg

Today’s schedule: Afternoon
Communilytics Panel
Social Media Analytics on a Shoestring Budget
Monitoring to Reach Someone (Gettin’ Stalky)
Guest Speaker: Dave McClure, Founders Fund

Today’s schedule: Afternoon
Lean Startups & Lean Analytics w/Eric Ries