Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. TITLE: Opening Remarks

1. OPENING REMARKS
What College Students Think:
Making Information Pay for
Higher Ed Publishing
February 9, 2011 | New York City
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© 2011, the Book Industry Study Group, Inc.

2. Show me the data
(all the really important stuff)
Women = In the elevator bank
Men = One flight up
Password = 6V43X3
MIP for Higher Ed = #mipHE
BISG = #BISG
© 2011, the Book Industry Study Group www.bisg.org 2

3. Special thanks to our
Anchor Sponsor
Sliver Sponsor
© 2011, the Book Industry Study Group www.bisg.org 3

4. And to our
Supporting Organizations
© 2011, the Book Industry Study Group www.bisg.org 4

5. © 2011, the Book Industry Study Group, Inc. www.bisg.org 5

6. Creating a more informed,
empowered and efficient book
industry supply chain for both
physical and digital products.
BISG is committed to the development of
effective industry-wide standards, best
practices, research and events that enhance
relationships between trading partners.
© 2011, the Book Industry Study Group, Inc. www.bisg.org 6

7. © 2011, the Book Industry Study Group, Inc. www.bisg.org 7

8. Improving the ratio
of signal-to-noise in
the book industry
© 2011, the Book Industry Study Group, Inc. www.bisg.org 8

9. Supply Chain to…
Channel
Content Customer-driven process
Product Delivery Market Customer
Existing Magazine Retail Individual
Repurposed? Books Mail Corporate
New Newsletters Web Higher Education
Acquired Cases Third Parties (Amazon,
Metadata Articles etc…)
eLearning Conference
HBR Archive
Solutions
PDF’s
Audio
Podcasting
Blog
Conference
Video
Satellite
© 2011, the Book Industry Study Group www.bisg.org 9
Experience/Community
(Exchange $/Data)

10. The puzzle we’re
now solving…
Illustration taken from:
The Math Book: From Pythagoras to the 57th Dimension
by Clifford A. Pickover, Sterling Publishing
© 2011, the Book Industry Study Group www.bisg.org 10

11. Tech-centric
view of the cube…
POD CRM XML
DIGITAL
Metadata STRATEGY E-Books
DRM RFID Mobile Devices
© 2011, the Book Industry Study Group www.bisg.org 11

12. Customer-centric
view of the cube…
Customer- Customer Customer
Driven Product Data Intimacy
Development
Customer CUSTOMER Customer
Requirements STRATEGY Workflow
Customer Customer Customer
Empowerment Delight Transparency
© 2011, the Book Industry Study Group, Inc. www.bisg.org 12

13. OPENING REMARKS
What College Students Think:
Making Information Pay for
Higher Ed Publishing
February 9, 2011 | New York City
13
© 2011, the Book Industry Study Group, Inc.