Jago Delhi Election Plan 2008

JAGO Party Election Plan [Delhi M.L.A Election] [Candidate : Birendra Kumar ]

Managing Team [Delhi M.L.A Election] [Candidate : Birendra Kumar ]

SWOT Analysis [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Goal of Election [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Goal of Election ,[object Object],[object Object],[object Object],[object Object],[object Object],[Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Technical Specification [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Technical Specifications Voters : 1,50,967 [Delhi M.L.A Election] [Candidate :Birendra Kumar ] BJP – 1993 + 1998 + 2003 Municipality : Pitampura ( South and North ) Shalimarbag ( South and North ) Fight against B.J.P :

Strategies to Reach Out [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Strategies to reach out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Communication Plan [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Communication Plan [Delhi M.L.A Election] [Candidate :Birendra Kumar ] What How Frequency Co-ordination SMS ,[object Object],[object Object],[object Object],10 times ( October to November ) Ayush Jain Email To all data base ( First timers ), 2 nd Days Ayush Jain / Aditya Gupta You tube / Singamore Speech to Leader’s and appeal All Party Members and Leaders Aditya Gupta / Birendra Blog Interactive JAGO blogs for Birendra Everyday Aditya Gupta / Denson www.birsoni.info Entire details and Birendra’s portfolio Ongoing Prakash Singh / Birendra Leaflets ( 1,00,000 ) Four Fold – Pictorial Hits / Bio data , Stamp Paper , Request , Voter’s Detail Until election get over Aditya Gupta / Birendra Cycle - Rickshaw Rally Will play Jingles , JAGGO RE Add Once in week 100 bicycle or Rickshaw Anjan / Birendra Poster ( 10000 ) It will be use on all vehicle on nomination day and some will be placed at prominent place of area For Nomination Day Anjan / Birendra / All Members Mobile Unit Carry the materials and people Entire Months

Deadline [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Deadline [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Particulars Quantity / Number /Unit Deadline Fund Raising Rs.12,00,000 20 Oct’08 Publicity Materials deign and order placed Poster – 5,000 Leaflets – 50,000 Banner – 20 Tie Pin – 1000 T-Shirt – 5000 JAGO main leaflets – 1 Lakh Mobil unit - 1 15 Oct’08 Online Campaign Email Data retrieve , Blogs Host , Youtube , SMS and Email Sent to members 15 Oct’08 Members Get Together Primary Members , Active Members and Other Supporters 3 rd Week of October 2008 Media Advocacy Tea Party 20 -25 October 2008 Field Work People will start door to door campaign 25 th October Cycle and Rickshaw Rally Cycle / Rickshaw 500 Ongoing

Budget [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Budget of Election [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Sr. N Head Subhead Quantity / Unit Rate Total Amount 1 Candidate Nomination 1 20000 20,000 2 Document Preparation 1 5000 5000 3 Online Campaign SMS , Email , YouTube , Singamore , Blogs , Website ( Data Buy ) 15 times 25000 50,000 4 Field Campaign Human Resource ( Target 50000 , 5000 Per Day ) 10 Unit ( Each Unit will have 4 People ) 20000 2,00,000 5 Publicity Materials Poster (5,000) Leaflets Delhi (50,000) Tie Pin (10,000) National Leaflet ( 100,000) T-Shirt ( 1000 ) 1 1 1 1 1 Rs. 2 Rs. 1.50 Rs. 2 Rs.0.22 Rs.70 10,000 75,000 20,000 22,000 70,000 6 Mobile Unit Maurti Van ( with CNG and driver for 60 days ) 1 Rs.1000 60,000

Budget of Election- 2 Total Budget : Rs.12,08,000 * Central Committee * Registration fees will collected Sr. N Head Subhead Quantity / Unit Rate Total Amount 7 Mobile Unit Decoration 1 10000 10,000 P.A System 1 30000 30,000 * PARTY Jingles , Song etc 5 20000 1,00,000 6 Nomination Day Cycle / Rikshwa 100 100 10,000 7 * Get together 1000 200 2,00,000 8 Vehicle Petrol 500 100 50,000 9 Media Advocacy Get Together 1 500 15,000 10 Press Conference 1 500 15,000 11 Office Space Camp office 3 20000 60,000 12 Counting Day Human Resource 1000 100 1,00,000 13 Communication Phone ( 6 different company ) 1 6000 36,000 14 Contingency Fund Emergency etc 50,000

Role & Responsibility [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Roles & Responsibilities [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Name Skill Contribution Deadline Birendra Kumar Candidate ,[object Object],[object Object],[object Object],[object Object],20-10-08 On going until election get over Aditya Gupta Internet ,[object Object],[object Object],[object Object],[object Object],20 – 10- 08 10-10-08 30 Oct , 5 ,10 and 15 Nov On Nomination Day and Counting Day Ayush Jain Coordination ,[object Object],[object Object],[object Object],20-10-08 Ongoing until counting On Nomination Day and Counting Day Pawan Sharma Audit ,[object Object],[object Object],[object Object],20-10-08 Ongoing until counting On Nomination Day and Counting Day

Roles & Responsibilities -2 [Delhi M.L.A Election] [Candidate :Birendra Kumar ] Name Skill Contribution Deadline Denson Joseph People Co-ordination ,[object Object],[object Object],[object Object],[object Object],20 – 10- 08 10-10-08 30 Oct , 5 ,10 and 15 Nov On Nomination Day and Counting Day Aditya Bhardwaj Event Organiser ,[object Object],[object Object],[object Object],20-10-08 Ongoing until counting On Nomination Day and Counting Day Ratnakar Youth Mobilization ,[object Object],[object Object],[object Object],20-10-08 Ongoing until counting On Nomination Day and Counting Day Anjan Kumar Community Mobilization Leaflet / Poster Printing 100 Youth / Rikshwa ongoing

Your Suggestion and Opinion Thank You [Delhi M.L.A Election] [Candidate :Birendra Kumar ]

Jago Delhi Election Plan 2008

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