1.
Birdybag
CARRY YOUR STYLE ON EVERY MILE
since 2015

2.
Summary
All About Us
Our Core Values
Our Essential Service
Our Next Story
Our Achievement
Page 3
Page 6
Page 13
Page 22
Page 28

3.
All about birdybag
“Being the first is about being daring, taking risk and being unique”

4.
About us
a snapshot about key milestones
61/29 Co Giang , Dist 1 152/61 D1 , B.Thanh Dist
expand factory
launch the
second brand for kid
establishing 1st retail store
brand expansion
2015 2016 2017 2018 2019
priority as a top local brand
launching 2nd retail store
focusing on export products
establishing 1st retail store

5.
Undergone 3 years in within this industry, we have accumulated many valuable experiences
among partners, clients and customers and been building a strong connection with them. Start
up spirit maintain in every individual of us. We always aim for every win-win relationship to all
involved partners and clients.
About us
“
” From Mr. Toan Le
the statement from the founder

6.
Our core values
“Talent wins games but teamwork wins championship”

7.
Our strengths
what makes us different from others
Maintain a good liquidation contract and always optimising any generating fees
Always create and innovate incessantly
1 Maintain the role of a trend setter among teenage community
Diversify products and reach good prices against the market2
Vertical system: from producing to marketing and selling
3 Young, dynamic, enthusiastic, professional human resources,
Self-learning and constantly practice training internally
4 Customer retention and growth
Develop CRM system and running promotion redemption program
Well control of financial health and balancing revenue and cost
5

8.
Our dynamic structure
young, dynamic, enthusiastic people
Management Team
Production Team Development Team Sale Team/Brand
B2B B2C
Head of Creative Design
Thao Duong
Sale Manager
Sah Asasi
CEO & Founder
Toan Le
Floor Director
Trang Nguyen

9.
Team players
EDUCATION
bachelor of marketing UEH
master of business finance VIC
8 years in marketing & advertising agency
5 years in retails & brand development
FAVOURITE QUOTE
EXPERIENCE
“If opportunities does not knock , then build a door”
TOAN LE
CEO & FOUNDER
young, dynamic, enthusiastic people

10.
Team players
EDUCATION
bachelor of computer technology in TDT Uni
8 years in department of bags research and development
6 years in backpacks and bags designing
FAVOURITE QUOTE
EXPERIENCE
“The only way to do great work is to love what you do”
THAO DUONG
HEAD OF CREATIVE & DESIGN & CO-FOUNDER
young, dynamic, enthusiastic people

11.
Team players
young, dynamic, enthusiasm people
EDUCATION
bachelor of business management in Troy Uni
4 years in making backpacks & bags
FAVOURITE QUOTE
EXPERIENCE
“Sometimes you win but sometimes you learn”
TRANG NGUYEN
FLOOR DIRECTOR
7 years experience in factory managing - up to 50 human resources

12.
Team players
young, dynamic, enthusiasm people
EDUCATION
bachelor of English language faculty in NTT Uni
8 years in marketing & advertising agency
5 years in retails & brand development
FAVOURITE QUOTE
EXPERIENCE
“If opportunities does not knock , then build a door”
SAH ASASI - SALE MANAGER

13.
Our essential services
“Do not be the same , be better ”

14.
Our business model
maximise every chance to meet all various clients
Own Brand
VN exporting products Business branding
Online network & e-commerce
2 physical stores
Network of distributors
Network of small factories
In house factory
Network of business clients
Network of freelancers
ASSESTS

15.
Our business process
vertical model
Averticalsystem
Designing
Sampling
Mass production
Distribution
after
sale
services
in house resource
in house/collaborate/outsource
CRM system
Sale &
meet B2B & B2C request

16.
Our business process
sale process for B2B
Designing
Sampling
Mass production
Distribution
after
sale
services
Sale &
OEM/ODM order
* Average capability : 5000-10000 units/month
Quotation & sample making
Sign contract & run production
1 year guarantee for our products
3rd party delivery provider
1-7 days
10-30 days averagely
1 days within HCM
2-5 days out of HCM
depend on order scale
1year

17.
Our business process
sale process for B2C
Designing
Sampling
Mass production
Distribution
after
sale
services
Sale &
* Average capability : 5000-10000 units/month
Birdybag products/ VNexport products
Take order from wholesale & retail
3 months guarantee for our products
3rd party delivery providers/ e-commerce
monthly stocking
1-3 days averagely
3 months

18.
Our business target
understand the business scale
B2B
B2C
Target Consumers Teenagers/ workers Moms & kids
top directors, business owners, brand
managers
Market potential (*) 25 mil millenial 12 mil women 600K SME in HCMC
Distribution online & physical 2 physical store & online network network of B2B partners
(birdybag & exporting products/kydodong)
Sources : provided by Google

19.
Our masterpieces
the combination of art and passion

20.
Our consumers and clients
the authors who write our story

21.
TO BECOME THE TOP 1
BACKPACK LOCAL BRAND
FOR TEENAGE
1 2
Setting up a consolidate factory &
expanding marketing fees on
various channels. Push investing
in distributors channels
3
Retain strong relationship
with distributors network.
Attending more business
clubs
Renovate current designs and
focusing on new materials.
Expanding business to other
provinces .
Our business objectives for next years
go beyond the limitation
REINFORCE CURRENT
STATUS
EXPANDING NETWORK

22.
Our next story
“Being the first is about being daring, taking risk and being unique”

23.
Kydodong is the subsidiary
brand of birdybag
inherit all advantages off birdybag’s ecosystem
highlight the values of Vietnam traditional cultures
Our new story
aim for a social impact
1
2
3 expand the market by reaching new consumers

24.
aim for an impact
Our new story
aim for a social impact

25.
aim for an impact
Our new story
Kydodong (bronze age) is our temptation in bringing to Vietnamese next generation a high
quality products merging with traditional values of our ancient
aim for a social impact

26.
OurAchievement
“Being the first is about being daring, taking risk and being unique”

27.
Page: 01
2018 BIRDY BAG SHOP ALL RIGHTS RESERVED NOT TO BE REPRODUCED OR DISTRIBUTED CONFIDENTIAL BIRDY BAG PRODUCTS 2018
Date:
WAIST BAG
15 cm
6 cm25 cm
3.5 cm
Plastic zipper #5
Plastic zipper #5
Printing - White
Slider #5 with PP String 2.5T/Plastic Cord End
N/Y Webbing 38mm
Front view
Back view

28.
Thank you
[Email]: birdybagshop@gmail.com
[Phone]: +84. 0933.420686
[Name]: Minh Toan Le - Founder @birdybag