2. Harry Potter and the Deathly
Hallows – Part 2 (Fantasy)
Harry Potter and the Deathly Hallows - Part 2 Trailer
Special Effects – Impresses audience – USP
Music – Well known, popular, new OST, powerful orchestral sounds
Presents character relationships – shows important scenes (Harry + Voldemort, Ron + Hermione)
Iconography - Shows use of the wand as an icon created by Warner for Harry Potter franchise
Shows a return to familiar Hogwarts Castle
Enigma:
Dragon at Gringotts
Hogwarts Attacked
Harry facing his death
Conveys the genre:
Effective use of props and effects (wands, spells etc.)
Fast edits for action, slow edits/longer shot lengths conveys emotional scenes
Builds to a climax – Contrast of slow then fast paced action and editing of trailer demonstrates types of scenes expected
in movie well:
Starts off with slow cuts, long length shots
Builds up speed (faster cuts, shorter shots)
Releases build up at climax with longer shots again – chilling atmosphere at end
End of era – Has to be epic, using these features
Factual credits are included
Two dialogue shots
Emphasis on Walt Disney in black and white – Why?
4. I Am Legend (Thriller)
I Am Legend Trailer
Effects – Looks very realistic, believable, impressive
Builds to a climax:
Near middle, scene cuts slow down, length of shots longer
Rising strings add to suspense
Effective release at end – Shot length short, fast cuts, action shots, explosions etc.
Presents character well – shows both sides of main character: tough, experienced veteran and careful, delicate scientist
Location – Well known, very famous ‘New York’, exciting to see it abandoned, overgrown
Iconography – zombies, clearly shows their own take on them
Enigma:
New York abandoned, overgrown
Will he find a cure?
Will he meet other survivors?
How did the outbreak happen?
Conveys genre well:
Zombies
Music – fast paced, action
Fast edits present action
Props – Guns, Laboratory (Equipment)
Explosions, chases etc.
Factual Credits included
Famous actor – Will Smith
Middle – Voiceover and no zombies, his struggle to deal with being alone
6. Zombieland (Comedy)
Zombieland
Effects – Not used much, zombies look real, gorey – audience either love or hate
Shots – Varying lengths and edit speeds, slows down for best moments
Enigma:
Shows funniest moments, audience want to see more
Location – Theme park unusual location
Suspense not built up, no climax – doesn’t fit a comedy genre
Iconography – Zombies, gore – Contrasted to comedy
Famous actors – Jesse Eisenberg, Emma Stone, Woody Harrelson
Fast pace to present action, thrill
Conveys genre well:
Gore
Zombies
Funny moments
Chases
Narration voice over at start, voice sounds comical
8. Toy Story 3 (Cartoon)
Toy Story 3
Continuation of a classic series
Target audience – Young (Cartoon) Teenage (Childhood movie series) Adult
(Adult jokes)
Animation very well done
Famous voice for Woody – Tom Hanks
Contrast of happy, funny, bright scenes with dark, sinister scenes
Cartoon instantly attracts young audiences (Instantly conveys the genre)
Clever editing of original movie shows trailer specific factual credits
Declares movies by the director – Brings in audience that likes those movies
Enigma:
Why does Mr Potato Head become a cucumber?
Why does the team go to daycare?
Will they see Andy again?
Iconography – the toys themselves have become icons