1. Key conventions Danny Thorpe

2. Magazine. Large main image of main story. Large masthead for main story. ‘Plus’ box with extra information of content. Magazine name with ‘puff’. Date of release with price. I decided against using a bar code on the front so as not to ruin the aesthetic. The bar code would be on the back of the magazine. I tried to challenge conventions while designing the front cover. I did this by not following the generic ‘z’ pattern across the page and didn’t riddle the front with headlines. Instead, I opted for one headline of the main story with a minimalistic theme. I figured that a well designed front cover is just as likely to catch the potential audience’s eye as a front cover trying to make as big a statement as possible to jump out of the shelves.

3. Poster. Film title main text on poster. Tagline related to the film. Credit block at bottom. Production company logo and website. Photograph of two people walking away. Negative point is that it could look like three people. Principle of thirds employed in the image with the silhouette of the ground occupying around a third and the sky occupying around two thirds. The main font I’ve used I feel is in-keeping with the genre in its ‘quirkyness’. The font for the tagline is more serious as it conveys a more serious tone. I also used it because it’s easy to read being quite a small point size. The credit block font is often used for most film posters so I decided to use it to enhance the realism aspect.

4. Other magazines. The creative review magazine is one that influenced me to make a magazine that is design based rather than one to jump out of the shelf with bright colours used by magazines such as OK! and closer. I adopted the minimalist approach employed by the designer as I wanted to achieve a similar ‘feel’.

5. Other film posters. I looked at the poster for ‘Ever since the world ended’ for inspiration. I liked the colour scheme used and sepia tone used so tried to replicate that in my poster. I used a layer of brown sugar paper to create a textured effect and enhance the sepia colour. The poster is based more around the photograph rather than the graphics which is another feature I tried to use.