2. The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman. BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide. Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses. Our History and Mission
5. Salon-performance formulas Entry-level price points Aggressive and creative promotional campaigns Worldwide and nationwide distribution Social Media and advertising programs Consumer promotions and sampling Petal Fresh Botanicals Why Petal Fresh Botanicals?
42. Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99. Distributed domestically in salons and independent natural product stores. Strong international distribution. August 2011 New clean Wholefood complaint formulas. Consumer promotions and sampling. Petal Fresh Organics Why Petal Fresh Organics
53. Certified Organic salon brand made available to the masses Distributed throughout the U.S. and internationally One simple solution to meet each spa professional's service need; a complete package Unique to the category High quality, great performance Spa Organics Why Spa Organics?
54. Anti-Aging Manicure System Distributed throughout the US and Internationally Easy To Use 4-Step Innovative System Unparalleled performance results, value and quality Personalized Promotions and Marketing Efforts Mani Sation Why Mani Sation?
55. Aromatherapy Pedicure Treatment System Nationwide and Global Distribution Easy To Use 6-Step Innovative System Unparalleled performance results, value and quality Customized Promotions and Personalized Marketing Strategies Pedi Sation Why Pedi Sation?
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Editor's Notes
- In fact, for this launch we will have $12.7MM Gold Bond Ultimate Body Wash specific spending, which is on par with recent Body Wash launches- We will continue supporting our other Gold Bond lines though, and in total will have a media spend of $46.8MM.Let me tell you more about our consumer promotions…