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BRAND OVERVIEW
The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman.  BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is  distributed in 62 counties worldwide. Our mission at BCL is to continue to be a dominant player  globally in the professional beauty field and bridge our products to be available to the masses.  Our History and Mission
BCL Brands
 Mass Brands
Salon-performance formulas Entry-level price points  Aggressive and creative promotional campaigns Worldwide and nationwide distribution Social Media and advertising programs Consumer promotions and sampling Petal Fresh Botanicals Why Petal Fresh Botanicals?
Petal Fresh Botanicals – Body Lotions ,[object Object]
Fresh Aloe Vera
Fresh Lilac
Lavender
Olive Oil Shea Butter
Pomegranate Berry
White Cherry Blossom
Cocoa Butter
White Gardenia10 Fluid Ounces  20.3 Fluid Ounces  R
Petal Fresh Botanicals – Body Washes ,[object Object]
Fresh Aloe Vera
Lavender
Pomegranate Berry
White Cherry Blossom
White Gardenia23.6 Fluid Ounces
Petal Fresh Botanicals – Facial Care ,[object Object]
Aloe &  Apricot Facial Scrub
Medicated Aloe & Apricot Deep Pore Cleansing Scrub

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Bcl brand overview

  • 2. The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman. BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide. Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses. Our History and Mission
  • 5. Salon-performance formulas Entry-level price points Aggressive and creative promotional campaigns Worldwide and nationwide distribution Social Media and advertising programs Consumer promotions and sampling Petal Fresh Botanicals Why Petal Fresh Botanicals?
  • 6.
  • 10. Olive Oil Shea Butter
  • 14. White Gardenia10 Fluid Ounces 20.3 Fluid Ounces R
  • 15.
  • 21.
  • 22. Aloe & Apricot Facial Scrub
  • 23. Medicated Aloe & Apricot Deep Pore Cleansing Scrub
  • 24. Aloe & Cucumber Peel-Off Facial Masque
  • 25. Aloe & Pomegranate Clay Facial Masque
  • 26. Aloe & Lavender Facial Lotion6 Fluid Ounces
  • 27.
  • 37. Price Mart / High School Pharmacy
  • 39. Yosemite Wholesale Co dba Food Maxx
  • 41.
  • 42. Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99. Distributed domestically in salons and independent natural product stores. Strong international distribution. August 2011 New clean Wholefood complaint formulas. Consumer promotions and sampling. Petal Fresh Organics Why Petal Fresh Organics
  • 43.
  • 46. Organics Lemon GrassShampoo and Conditioner Body Butter 16 Fluid Ounces 6 Fluid Ounces
  • 47. INGREDIENTS [ REFORMULATED ]Newly compliant with the Whole Foods “Whole Body” 2011 Standards CONDITIONER (Tea Tree) * Certified Organic WATER RASSICA ALCOHOL CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE STEARYL ALCOHOL CETYL ALCOHOL POLYSORBATE 60 HELIANTHUS ANNUUS ( Sunflower ) SEED OIL ORBIGNYA OLEIFERA ( Babassu ) SEED OIL GLYCERINE MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OIL URTICA DIOICA ( Nettle ) EXTRACT *MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) FLOWER/LEAF/STEM EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *EQUISETUM ARVENSE EXTRACT ( Horsetail ) *GLYCINE ( Soybean ) SEED EXTRACT OLEA EUROPAEA ( Olive ) FRUIT OIL *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT TOCOPHERYL ACETATE ( Gluten Free Vitamin E ) ARGANIA SPINIOSA EXTRACT ( Agran ) SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT *BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACT HELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACT PANTHENOL ( Provitamin B 5 ) RETINYL PALMITATE ( Vitamin A ) FRAGRANCE / PARFUM D-LIMONENE PHENOXYETHANOL EHYDROACETIC ACID LINALOOL SODIUM BENZOATE BENZYL ALCOHOL CITRIC ACID SHAMPOO (Tea Tree) *Certified Organic WATER COCAMIDOPROPYL BETAINE SODIUM COCOAMPHOACETATE LAURYL GLUCOSIDE SODIUM COCOYL GLUTAMATE SODIUM LAURYL GLUCOSE CARBOXYLATE SODIUM LAUROYL SARCOSINATE DECYL GLUCOSIDE ORBIGNYA OLEIFERA ( Babassu ) SEED OIL COCO GLUCOSIDE MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL SERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACT ALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) *MELALEUCA ALTERNIFOLIA ( Tera Tree ) FLOWER / LEAF / STEM EXTRACT *EQUISETUM ARVENSE EXTRACT ( Horsetail ) URTICA DIOICA ( Nettle ) EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOYA ( Soybean ) SEED EXTRACT *BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT ARGANIA SPINOSA EXTRACT ( Argan ) HYDROXYPROPYL METHYLCELLULOSE *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT POLYSORBATE 20 CITRIC ACID D-LIMONENE DEHYDROACETIC ACID LINALOOL BENZYL ALCOHOL FRAGRANCE / PARFUM PHENOXYETHANOL SODIUM BENZOATE BODY BUTTER (Tea Tree) * Certified Organic WATER GLYCINE SOJA ( Soybean ) OIL ORBIGNYA OLEIFERA ( Babassu ) SEED OIL HELIANTHUS ANNUUS ( Sunflower ) SEED OIL ISOPROPYL PALMITATE CETYL ALCOHOL STEARIC ACID GLYCERYL STEARATE SE CAPRYLIC / CAPRIC TRIGLYCERIDES PUNICA GRANATUM SEED OIL ( Pomegranate ) CURCUMA LONGA ( Turmeric ) ROOT EXTRACT THEOBROMA GRANDIFLORUM SEED BUTTER GLYCERIN *MELALEUCA ALTERNIFOLIA ( Tea Tree ) FLOWER/LEAF/STEM EXTRACT *EQUISETUM ARVENSE EXTRACT ( Horstail ) URTICA DIOICA ( Nettle ) EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOJA ( Soybean ) SEED EXTRACT MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL ALOE BARBADENSIS LEAF JUICE ARGANIA SPINOSA EXTRACT ( Argan ) PUNICA GRANATUM FRUIT JUICE ( Pomegranate ) *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT *BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT LECITHIN UBIQUINONE ( CoQ -10 ) CHOLESTEROL SODIUM BENZOATE SODIUM HYDROXIDE FRAGRANCE / PARFUME D-LIMONENE DEHYDROACETIC ACID POLYSORBATE 60 BENZYL ALCOHOL LINALOOL PHENOXYETHANOL POTASSIUM SORBATE
  • 48. Certified Organic Petal Fresh Organics Spa Organics
  • 51. Customize Floor Displays Provide customer support with floor displays.
  • 53. Certified Organic salon brand made available to the masses Distributed throughout the U.S. and internationally One simple solution to meet each spa professional's service need; a complete package Unique to the category High quality, great performance Spa Organics Why Spa Organics?
  • 54. Anti-Aging Manicure System Distributed throughout the US and Internationally Easy To Use 4-Step Innovative System Unparalleled performance results, value and quality Personalized Promotions and Marketing Efforts Mani Sation Why Mani Sation?
  • 55. Aromatherapy Pedicure Treatment System Nationwide and Global Distribution Easy To Use 6-Step Innovative System Unparalleled performance results, value and quality Customized Promotions and Personalized Marketing Strategies Pedi Sation Why Pedi Sation?
  • 56.
  • 57.

Editor's Notes

  1. - In fact, for this launch we will have $12.7MM Gold Bond Ultimate Body Wash specific spending, which is on par with recent Body Wash launches- We will continue supporting our other Gold Bond lines though, and in total will have a media spend of $46.8MM.Let me tell you more about our consumer promotions…