This document discusses various tools and frameworks for analyzing international markets and selecting markets for expansion, including the BCG matrix, GE matrix, and analyzing market attractiveness and business strength. The BCG and GE matrices map markets based on growth rate and relative market share/position to determine strategies such as invest, build, protect, harvest. Additional factors for assessing market attractiveness and business strength are also provided, along with corresponding strategies for different market profiles.

1. Tools for selection of International Markets

3. BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share)

4. Market attractiveness & Competitive strength is also important. Tools for International Market Analysis

5. Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33

11. Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive

12. BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools BCG GE Market Growth Market share 4 cell Multi Products Primary tools