This presentation is made by Nguyen Van Duc Trong, Web Business Development at VNG Corporation. Please note the source in terms of publishing in any case.

1. Building Brand Engagement
with Zing Me
NGUYỄN VĂN ĐỨC TRỌNG
Web Business Development – VNG Corporation

2. New Section
Who Are Using Zing Me?
http://open.zing.vn 2

3. Zing Me Users are Young
6.8 M users
39%
38%
Age group: 18 - 24
12% Age group: 13 - 17
http://open.zing.vn
Age group: 25 - 35 3

4. Daily Activities
Make friends
Share status
Write on wall
Share Photo
Write blog
Play social
games
Chat
http://open.zing.vn 4

5. Zing Me is a Social Platform for
Communication
Every day
– 500K Photos uploaded (grow rate 10% per month)
– 750K Comments sent (grow rate 10% per month)
– 8M Chat Message sent (grow rate 20% per month)
Users tend to be more social
http://open.zing.vn 5

6. What Do They Care About?
3 things users care about:
Make friends and join
communities who share the
same thoughts and hobbies
Self expression and
differentiation: users want
to be cool
Love to get new gadgets
http://open.zing.vn 6

7. New Section
Why Should Agencies Care?
http://open.zing.vn 7

8. “Vietnamese are very open to brand
interaction online”
– TNS 2010
http://open.zing.vn 8

9. Zing Me is an OPEN Platform
Zing Me is open to brands to engage with users and
bring added-value content to users
http://open.zing.vn 9

10. Zing Me Tool Box
Zing Me offers an array of tools for brands to connect with fans
■ Brand Fan Pages
– A Zing Me Page is a public profile that enables you to share your business and products
with Zing Me users
– Within Fan Page you have the option of posting and collecting content, collecting user
reviews, and hosting discussions
■ Applications
– An application is a platform for developers which provides a framework to build tools
which Zing Me users can add to their profile
– Tools can be plug-in into fan page to enrich content and encourage users’ activities on
fan page
■ Campaign Tools
– Campaigns can be organized based on users daily activities such as uploading photo,
sharing link, writing blog and other interactions
■ In-game Advertisement
– Your brand can engage with Zing Me users within social games in the native way
■ Viral Elements
– Newsfeed is helping to spread out your brand message
– Celebrities as influencers
http://open.zing.vn 10

11. Why Use Zing Me
■ Reach 6.8M potential customers
■ Dedicated support for premium partners
■ Peace of mind: never lose your investment
http://open.zing.vn 11

12. New Section
How To Engage With Zing Me Users?
http://open.zing.vn 12

13. How to Engage With Zing Me Users?
• Find and engage existing fans
• Host discussions and provide useful resources
1. Engage • Invite fans to share content
• Provide branded digital goods
• Provide applications that enlist brand
ambassadors
2. Drive action • Hosts contests with opt-ins for further contact
• Reach
• Engagement
3. Measure • Action
http://open.zing.vn 13

14. New Section
1. Engage Your Community
http://open.zing.vn 14

15. Fan Page is Your Brand Community
 A Zing Me Page is a
public profile that enable
you to communicate and
share your business and
products with Zing Me
users
 Verified by Zing Me
http://open.zing.vn 15

16. Fan Page
http://open.zing.vn 16

17. Fan Page – Applications
http://open.zing.vn 17

18. Engage Your Community
3 ways to engage your Zing Me community:
■ Reach out to current brand fans.
■ Host discussions around your customers’ interests.
■ Provide fans with branded digital goods.
http://open.zing.vn 18

19. Engage Your Community
Identify existing communities
http://open.zing.vn 19

20. Engage Your Community
Host discussions around your
customers’ interests
http://open.zing.vn 20

21. Engage Your Community
Provide fans with branded
digital goods.
http://open.zing.vn 21

22. New Section
2. Drive Action
http://open.zing.vn 22

23. Take Action
3 ways to embrace Zing Me users:
■ Provide coupons and exclusive offers for fans
■ Offer applications that provide value or support a
cause
■ Host contests and promotions that drive users to
a landing page
http://open.zing.vn 23

24. Take Action
Provide coupons and exclusive
offers for fans

25. Take Action
Build your own application or
game
Apps are the applications running on
platform of Zing Me, support business to
implement campaigns, programs in line
with all your needs.
• Short-term: Support for your small
campaigns
• Long-term: Support for a long social
media plan.
http://open.zing.vn 25

26. Take Action
Host contests and promotions
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27. New Section
3. Measure Success
http://open.zing.vn 27

28. Measure success
“Successful brands establish success metrics
prior to beginning any campaign.”
– Kevin Barenblat, Context Optional

29. Measure Success
Brand Impact Metrics Measurement
Reach Impressions, fans Impression
Pageview number on Fan Page
Number of fans
Engagement Clicks, Interactive Number of Comment on Feed
actions Number of Like on Feed
Number of Click
Number of Wall Post
Action Clicks, entries CTR
Number of contest entries
Web traffic generated
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30. In Summary
■ Zing Me users are young, engaging, love to
explore and open to brand messages
■ Zing Me is an open platform for you to build your
brand communities on Zing Me
■ Zing Me provides tools and tips to engage with
users.
http://open.zing.vn 30

31. Contact
http://open.zing.vn 31

32. Q&A
http://open.zing.vn
http://me.zing.vn/dzobanbe
Email: trongnvd@vng.com.vn
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33. New Section
Thank you!
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