O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
TYPE : public
INDUSTRY : manufacturing and designing
sports wear and sports equipment's
FOUNDED : January 25, 1964 as Blue Ribbon
Sports and came to be known as Nike,
Inc. on May 30, 1978.
FOUNDERS : Bill Bowerman and Philip Knight
HEAD QUARTERS : Washington country ,oregon ,united
states, (Beaverton, Oregon).
LOGO : swoosh
SLOGAN : just do it
PRODUCTS : athletic shoes, apparels, sports,
equipment's and accessories .
KEY PEOPLE : Philip K. Knight (Chairmen) and Mark
Parker (CEO and President)
Originally known as Blue Ribbon Sports (BRS), was founded by University of
Oregon track athletic Philip Knight & his coach Bill Bowerman in January.
Initially operated as a distributed of Japanese shoe maker Onitsuka Tigar.
In 1966 BRS opened its 1st retail store in California.
By 1971 BRS- Onitsuka Tigar relationship ended.
BRS used swoosh in 1971 and was registered with the U.S. patent and trade
mark on Jan 22nd ,1974.
The First Shoe to carry the design that was sold to the public was a soccer
shoe named Nike (1971)
In Feb. 1972 BRS introduced its 1st line of Nike shoes with the name Nike
derived from the Greek Goddess Of Victory.
In 1978 BRS , Inc. . officially renamed itself as Nike , Inc.
By 1980 Nike had reached a 50% of market share in the US athletic shoe
market and the company went into public
The famous slogan for Nike… just do it was coined in 1988.
ORIGION & HISTORY :
To bring inspiration and
innovation to every athlete in the
“If you have a body you are
- Bill bower man
To be the world leading
sports and fitness company.
The Nike Foundation leverages the power of insights, innovation and
inspiration to stop the cycle of intergenerational poverty.
Girl Effect: There are 250 million adolescent girls living in poverty today, and
they believe they are the most powerful force for change on the planet.
The girl effect is a movement. It's about making girls visible and changing
their social and economic dynamics by providing them with specific, powerful
and relevant resources.
June 2013 C.K. PRAHALAD AWARDS
April 2013 CORPORATE REGISTER REPORTING AWARDS
April 2013 CR MAGAZINE
March 2013 FTSE4GOOD
Feb. 2013 FAST COMPANY
Dec. 2012 CLIMATE COUNTS
Feb. 2012 FOREST FOOTPRINT DISCLOSURE PROJECT
2011 HUMAN RIGHTS COMPAIN
May 2011 CERES-ACCA
March 2011 AMERICAN CARBON REGISTRY
March 2011 CORPORATE RESPONSIBILITY MAGAZINE
2010 WASTE MANAGEMENT & ETHISPHERE INSTITUTE
Oct 2010 NEWSWEEK 2010 GREEN RANKINGS
Oct 2010 MAPLECROFT CLIMATE INNOVATION INDEX
March 2010 MAPLECROFT CLIMATE INNOVATION INDEX
March 2010 CORPORATE RESPONSIBILITY MAGAZINE
2009 INNOVEST/CORPORATE KNIGHTS INC.
2008 FORTUNE'SMOST ADMIRED COMPANIES
Feb 2008 RUNNING USA AND YOUTHRUNNER.COM
2007 WORLD WILDLIFE FUND, I.D. MAGAZINE ,
BUSINESS WEEK & SB20
2006,2007,2008 FORTUNE MAGAZINE
AWARDS & RECOGNITION :
Nike promotes its products by sponsorship agreements with celebrity athletes,
professional teams and college athletic teams.
In 1982, Nike aired its first national television ads, created by newly formed ad
agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon.
The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994
and 2003, making it the first company to receive that honor twice.
Just Do It Digital
Became one of the most recognizable catch – phrases in the advertising which is
belongs to Nike
It allows sports fans to customize Nike shoes and rating in the ads that made them
6.0 campaign, Nike introduced a new line of t-shirt that include phases such as
“dope”, “get high” and “ride pipe”.
Nike pays top athletes in many sports to use their products and promote
and advertise their technology and design.
Nike's first professional athlete endorser was Romanian tennis player
.The first track endorser was distance runner Steve Prefontaine. Nike has
also sponsored many other successful track and field athletes over the
years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. The
signing of basketball player Michael Jordan in 1984, with his subsequent
promotion of Nike over the course of his career, with Spike Lee as Mars
Blackmon, proved to be one of the biggest boosts to Nike's publicity and
sales. On February 21, 2013, Nike announced it suspended its contract
with Oscar Pistorius, due to his being charged with premeditated murder.
Nike was the official kit sponsor for the Indian cricket team for five years,
from 2006 until the end of 2010. And also the current sponsor.
Nike is a very
The income of
the business is
upon its share
of the footwear
sector is very
range of sports
Nike is a
It is exposed to
nature of trade.
The market for
sports shoe &
brands to take
Nike has all range of
footwear , apparel,
Shoe ranges from
30$ - 400$
from 30$ - 450$
Nike sells it products
to about 20000
retail accounts in US
& almost 200
countries around the
Nike action sports ( http://nikeinc.com/nike-action-sports )
Nike athletic training (http://nikeinc.com/nike-athletic-training)
Nike basketball (http://nikeinc.com/nike-basketball)
Nike football (http://nikeinc.com/nike-football)
Nike football soccer ( http://nikeinc.com/nike-football-soccer)
Nike running (http://nikeinc.com/nike-running)
Nike sportswear (http://nikeinc.com/nike-sportswear)
Nike tennis (http://nikeinc.com/nike-tennis)
Nike women’s (http://nikeinc.com/nike-womens)
Digital sport (http://nikeinc.com/digital-sport)
NIKE, Inc.’s wholly-owned affiliates,
CONVERSE, INC. http://nikeinc.com/converse
HURLEY INTERNATIONAL, LLC http://nikeinc.com/hurley
JORDAN BRAND http://nikeinc.com/jordan-brand
NIKE GOLF http://nikeinc.com/nike-golf
In 2012, Nike is listed as a partner of the (RED) campaign,
together with other brands such as Girl, American Express and
Converse. The campaign's mission is to prevent the transmission
of the HIV virus from mother to child by 2015 (the campaign's
tagline is "Fighting For An AIDS Free Generation"